SHREEJANA MAINALI
Milwaukee,WI
Summary
With over 7 years of experience in the IT marketing and business analysis space, I have honed my ability to drive business growth and operational efficiency through strategic planning, data-driven decision-making, and innovative technology solutions. My track record speaks for itself: I have led projects that increased lead generation by 35%, improved customer acquisition efficiency by 20%, and streamlined business processes for sustained growth. My expertise in AI-powered solutions, business development, and cross-functional collaboration has equipped me to transform challenges into opportunities. As I pursue a Master's in Business Analytics (MSBA), I am eager to transition into tech and sales consulting, where I can utilize my sales acumen, technical expertise, and consultative approach to deliver measurable results and become a trusted advisor for clients.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Project Business Analyst
ScaleBuild AI
01.2023 - 12.2023
- Enhanced project success rates by 25% by optimizing management processes and timelines for AI-driven solutions
- Increased targeted customer outreach by 15% through strategic market research focused on AI application opportunities
- Achieved a 30% rise in lead conversion by orchestrating collaboration between technical and sales teams to customize AI solutions
- Drove a 20% expansion in sales pipeline and secured deals resulting in $50K revenue for the startup company by leading negotiations and targeted cold outreach
- Archive project artifacts in Project SharePoint site and manage source records of application/host asset information.
- • Utilize and maintain standard documents, templates, and written communications or present virtually.
- • Leading a dedicated team in establishing a robust process for effective business process mapping for new clients.
UI/UX Consult & UNSDGs Dogma's Communication Lead
Dogma Group
05.2021 - 12.2022
- Elevated user engagement by 18% by designing intuitive interfaces based on extensive user research
- Led CSR and sustainability initiatives, aligning company strategies with global standards and boosting the corporate image
- Boosted online presence and customer engagement by 25% and 20%, respectively, through effective digital marketing campaigns.
- Communication Lead for United Nation SDGs 2030 for Dogma Group
- Participated in design review meetings to brainstorm new UX developments through collaborative thinking.
- Dogma Group Sustainability and Corporate Social Responsibility Marketing and Communication Lead (UN SDGs 2030)
- Contributed to an inclusive atmosphere within the sustainability consultants by promoting diversity and inclusion initiatives, ensuring that all members felt valued and heard during meetings and events.
Marketing Specialist
Fusemachines
10.2019 - 07.2021
- Initiated marketing strategies that boosted customer engagement and brand awareness by 25% and 15%, respectively
- Improved market share by 20% through detailed competitor analysis and refined customer acquisition strategies
- Enhanced digital advertising ROI by 25%, optimizing ad spends across platforms like Google Ads and Facebook Ads
- Streamlined email marketing efforts for better open rates, click-through rates, and overall engagement.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that aligned with company objectives.
- Conducted trend forecasting and analysis.
Education
Master of Science - Business Analytics
Trine University
Indianapolis, IN09.2024
Bachelor of Science - Computer Science
Tribhuvan University
12.2018
Skills
- Data Analysis: Proficient in Python, SQL, MS Excel, Apache PySpark
- Cloud Platforms: Experienced with AWS, Azure Databricks
- Project Management: Agile, Waterfall methodologies
- Business Development & Sales: Strategic planning and execution
- Market Research: Competitor and market analysis
- Digital Marketing: Google Ads, Facebook Ads
- Design: UI/UX principles and applications
- Software Proficiency: MS Office Suite (Word, PowerPoint, SharePoint, Excel
Accomplishments
Certificate for Google Data Analytics
Certification
- Completion Certificate for Google Data Analytics
- Certification for Fundamentals of Tableau
Additional Information
Consulting Focus
With a rich background in IT marketing fused with cutting-edge analytics acumen, I aspire to redefine the landscape of tech and sales consulting. My approach centers around harnessing the transformative power of data analytics and AI to uncover hidden opportunities and drive robust business innovations. I am committed to not only solving the immediate challenges faced by my clients but also to anticipating future trends and preparing them for sustainable growth. Through a blend of strategic foresight, technical expertise, and a deep understanding of market dynamics, I aim to empower businesses to achieve competitive advantage and excel in a rapidly evolving digital marketplace. My ultimate goal is to be a catalyst for change, helping organizations transition from traditional business models to become leaders in the technology-driven world, thereby delivering substantial, long-lasting business success
Timeline
Project Business Analyst
ScaleBuild AI
01.2023 - 12.2023
UI/UX Consult & UNSDGs Dogma's Communication Lead
Dogma Group
05.2021 - 12.2022
Marketing Specialist
Fusemachines
10.2019 - 07.2021
Master of Science - Business Analytics
Trine University
Bachelor of Science - Computer Science
Tribhuvan University