Shrestha Banerjee
Dacula,GA
Summary
Digital Marketing Intern with rich background implementing social media strategies to support brand and product exposure. Entrepreneurial spirit with proven history of identifying cost-effective methods to gain valued web traffic and foster market penetration.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Assistant Professor and Student Coordinator
Kristu Jayanti College, Autonomous
Bangalore, India
06.2017 - 06.2018
- Built strong rapport with students through class discussions and academic advisement.
- Evaluated student performance through comprehensive assessments, identifying areas of improvement and providing targeted feedback for growth.
- Maintained an up-to-date knowledge of subject matter by attending conferences, workshops, and webinars relevant to the field of study.
- Contributed to departmental goals by serving on various committees focused on curriculum development, assessment strategies, and accreditation requirements.
- Conduct social Media campaign to attract the new students from various states within country to join in a successful career oriented program.
- Attract 800k visitors to Kristu Jayanti Autonomous College's website via strategic marketing initiatives , increasing traffic 63% with zero spending
Assistant Professor
N A Global Law School
Bangalore, Karnataka, India
07.2015 - 05.2018
- Maintained an up-to-date knowledge of subject matter by attending conferences, workshops, and webinars relevant to the field of study.
- Evaluated student performance through comprehensive assessments, identifying areas of improvement and providing targeted feedback for growth.
- Created weekly email campaigns that promoted the academic institution's vision and mission,increasing student enrollment by 47 % for one academic year.
- Aided in Creating social media campaign for 6 new program offered by the academic institution that increased the brand awareness 51%.
- Created online presence by developing the company's Facebook and Twitter account , increasing followers from 6K to 11.5K within 34 days.
Education
Master of Arts - History
University of Hyderabad
Hyderabad , India05.2010
Bachelor of Arts -
Presidency College,University of Calcutta
Kolkata, WB, India05.2007
Skills
Technical Skill
- Google Analytics
- Social Media Marketing
- Keyword Research
- Video Editing
Industry knowledge
- Pay per click (PPC)
- Content Marketing
- Search Engine Marketing (SEM)
Tools and Software
- MailChamp
- Canva
- Off-Page SEO
Certification
- Digital Marketing Science-Kennesaw State University
- Foundations of Digital Marketing and E-commerce-Goggle Professional Certifications
- Attract and Engage Customers with Digital Marketing-Google Professional Certifications
- Google Ad search
- Google Analytics
- Google-AI powered performance Ads
- Hubspot email Marketing
Timeline
Assistant Professor and Student Coordinator
Kristu Jayanti College, Autonomous
06.2017 - 06.2018
Assistant Professor
N A Global Law School
07.2015 - 05.2018
Master of Arts - History
University of Hyderabad
Bachelor of Arts -
Presidency College,University of Calcutta