SHREYA AKELLA
Columbus,OH
Overview
5
5
years of professional experience
Work History
UX Designer
NuLeap LLC
Dublin, OH
08.2025 - Current
- Design and optimize AI-assisted onboarding and core task flows for a SaaS platform, improving product learnability and increasing task completion rates by 20-25% through research-driven UX, prototyping, and usability testing.
- Improve adoption and usability of an AI-powered dashboard by identifying and resolving navigation and interaction issues through heuristic evaluations, user research, and usability testing, reducing user errors and misclicks by 30%.
- Build and maintain a scalable, modular design system with reusable UI components for an AI-enabled product, accelerating design-to-development handoff by 25% and ensuring cross-functional consistency.
- Apply human-centered AI and accessibility best practices (WCAG 2.1) by designing clear system feedback, transparent AI interactions, keyboard navigation, and accessible form structures to improve usability for diverse and assistive-technology users.
UX|UI Designer
Second Innings House Pvt. Ltd.
Hyderabad
07.2021 - 07.2023
- Designed and delivered responsive, mobile-first web experiences, optimizing layouts and interactions to improve cross-device usability and increase average session duration by 40%.
- Conducted user research, usability testing, and A/B experiments to optimize landing pages and conversion flows, driving a 30-35% increase in click-through rates (CTR).
- Developed modular UI components and brand-aligned design guidelines, streamlining content deployment and ensuring consistent visual and interaction design across the website.
- Enhanced website accessibility and performance by implementing WCAG-compliant layouts, semantic HTML, and optimized asset delivery, improving usability for diverse users and boosting page load efficiency across devices.
Website Designer
Talasha
Hyderabad
12.2022 - 06.2023
- Owned the UX and visual design strategy for a responsive e-commerce website, redesigning product listing pages, category navigation, and filtering interactions to enhance product discoverability and drive an 80% increase in online sales.
- Improved conversion performance across the purchase journey by analyzing user behavior, conducting usability reviews, and iterating on checkout flows, reducing cart abandonment by 25-30%.
- Crafted mobile-first, accessible interfaces in Figma, applying WCAG-compliant layouts, performance-conscious design decisions, and cross-browser UI consistency.
Assistant Film Director
Bhavya Creations PVT LTD
Hyderabad
12.2021 - 06.2022
- Translated creative briefs into structured visual plans improving clarity and storytelling.
- Coordinated production workflows and improved daily shoot efficiency through structured planning and cross-team communication.
- Enhanced creative execution through collaboration with directors, editors, and VFX teams.
Timeline
UX Designer
NuLeap LLC
08.2025 - Current
Website Designer
Talasha
12.2022 - 06.2023
Assistant Film Director
Bhavya Creations PVT LTD
12.2021 - 06.2022
UX|UI Designer
Second Innings House Pvt. Ltd.
07.2021 - 07.2023