Shreya Goyal
San Jose,California
Summary
Dedicated and committed, striving to achieve success by leveraging capabilities and strengths. Digital and Broadcast Marketing Professional with 4+ years of experience specializing in paid marketing, including strategy development, media planning, execution, and advanced optimization techniques. Excels in maintaining strong client relationships and utilizing report automation to analyze campaign progress based on client objectives. Focused on innovation and poised to make a significant impact in the field of marketing.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Digital & Broadcast Marketing and Research Strategist
Salem Media Group
05.2022 - Current
- Designed and executed data-driven digital and broadcast marketing strategies across multiple channels, including social media, Facebook, PPC, YouTube, SEO and Radio, aligning with client goals to maximize reach and engagement
- Monitored and analyzed key performance indicators for campaigns, utilizing tools like Google Analytics, YT Analytics, V Creative, Instagram insights and social media insights, to provide actionable insights and recommendations
- Developed and implemented targeted audience segmentation strategies, increasing campaign reach and driving a 15-20% improvement in conversions
- Collaborated with creative teams to develop engaging content tailored to target audiences while leveraging Salem data to ensure brand consistency
- Managed digital and Broadcast campaign budgets efficiently, tracking spending and optimizing resource allocation to achieve maximum ROI on campaign
- Coordinated a multiple campaigns strategy by offering a 360 suite to ensure cohesive brand communication
- Prepared comprehensive reports and presentations for clients, highlighting campaign performance metrics, insights, and strategic recommendations for future initiatives that allowed scope for up-selling
- Conducted research on industry trends and competitor strategies, leveraging ADMALL and other insights to inform strategies and enhance competitive positioning
- Identified and implemented process improvements in email and radio campaign building workflows, increasing team efficiency and reducing turnaround times by 15%
Google Ads Account Manager
WNS Global Services Pvt. Ltd.
02.2019 - 09.2020
- Acquired, strategized, and managed over 10+ medium to large accounts each quarter, driving qualified traffic through Google Ads
- This effort improved Ad performance by an average of 34%
- Enhanced client communication to better understand their specific needs, allowing for swift alignment with suitable product offerings
- This approach successfully brought on board nearly five new business accounts each week
- Developed a media plan that achieved client satisfaction of at least 94% through an A/B testing model and presentations to decision-makers, resulting in a 27% improvement in lead conversion rates
- Constructed Key reports in Salesforce by maintaining the sales pipeline and making data-driven recommendations for optimization
- Tracked and analyzed post-campaign performance metrics, providing clients with regular reports and recommendations
- This support helped clients achieve their goals and increased upselling opportunities by 13%
- Identified underperforming accounts and recommended solutions that improved ad performance by an average of 34%, utilizing Google Tag Manager and Analytics tracking.
Senior Executive
CITI Bank
05.2017 - 10.2018
- Worked directly with clients assessing financial needs, creating an effective financial plan for the most affluent 'Metal Customers' base of CITI Bank
- Used strong interpersonal relationship skills to build loyal customer foundation and ensure increased sales volumes and customer satisfaction
- Managed a busy multi-line phone system, actively listening to customers to identify their loan preferences.
Education
Postgraduate - MBA (Marketing)
IBS, Gurugram
01.2016
Graduate - B. Com(H)
Delhi University
01.2013
Skills
- Quantitative Research
- Business strategy
- Survey Design
- Customer Segmentation
- Google Analytics
- Consumer insights
Honorsandawards
- WNS-Google India Monthly Award (NBSS Jan 2020)
- WNS-Google for exceptional performance in NBSS (Q2 2019)
- Citi Bank- Outstanding performance (Q3 2017)
Certification
- Google Ads Search
- Google Ads Display
- Google Ads App
- Shopping Ads
- Google Ads Video
- Google Analytics for Beginner
- Ultimate Google Ads Training 2020: Profit Pay Per Click from Udemy
- New Google Ads Display Made Easy -2021 Success Guide from Udemy
- Smart Shopping Campaigns with PPCKirk from Udemy
- Professional Diploma in Digital Marketing from Shaw Academy
- Foundations of Digital Marketing and E-Commerce by Google from Coursera
- Google Sheets Essential Training from LinkedIn Learning
- Google Sheets from Coursera (authorized by Google Cloud)
- Certification of completion of AI Tools Workshop presented by be10X
- Machine Learning Certification Course by Programming Hub
- Certification Of Completion of Chat GPT and AI Hacks with MS-Office by Skill Nation
- Prompt Engineering for Chat GPT by Vanderbilt University offered by Coursera
Statementofpurpose
Self-confidence, Positive approach, Adaptable to changes, Politeness, Honesty being my strength, I am confident, given a chance, I shall prove my mettle and do better.
Strengthsexpertise
- Performance Marketing
- Google Ads Professional (Search, Video, App Campaigns, Pmax, Display Campaigns)
- Sales Professional
- Decision making
- Communication
- Multitasking
- Workflow Management
- Team Management
- Stakeholder Management
Timeline
Digital & Broadcast Marketing and Research Strategist
Salem Media Group
05.2022 - Current
Google Ads Account Manager
WNS Global Services Pvt. Ltd.
02.2019 - 09.2020
Senior Executive
CITI Bank
05.2017 - 10.2018
Graduate - B. Com(H)
Delhi University
Postgraduate - MBA (Marketing)
IBS, Gurugram