Playing Tennis
Shreya Peddinti
Aldie,VA
Summary
Senior SEM specialist with experience in implementing strategic marketing initiatives and delivering actionable insights to optimize marketing campaigns. Passionate about fostering client satisfaction and promoting brand awareness.
Overview
3
3
years of professional experience
6
6
Certifications
Work History
Senior Specialist
Merkle Inc.
06.2021 - Current
- Led weekly performance reporting calls with internal and external stakeholders, retaining strong rapport with high-value clients.
- Created and delivered weekly presentations showcasing performance trends, insights, and recommendations to clients and cross-channel teams.
- Planned, coordinated, and executed marketing campaigns to generate new leads for multiple accounts.
- Constructed KPI analysis, market trends, and competitive landscape reports using Tableau, Data Studio and Excel to identify performance gaps and improvements.
- Managed multi-million dollar annual budgets, including accurate spend reporting and daily performance optimizations.
- Created A/B testing briefs, set up test experiments, executed, and managed post-launch performance on Google & Microsoft Ads platforms.
- Generated ad copy & creative assets following best practice guidelines for routine refreshes and new marketing promotions/initiatives.
- Responsible for team coordination and project management using Microsoft Outlook, Powerpoint, Teams, OneNote, JIRA, and Asana platforms.
Public Relations & Social Media Management Intern
All Things Diamond
05.2021 - 06.2021
- Created visually appealing and engaging content, including graphics, videos, and written posts using Canva for retail clients' Facebook and Instagram pages.
- Utilized project management platform Trello to plan, organize, and schedule content creation and publication.
- Managed social media accounts, including scheduling posts, monitoring comments and messages, and engaging with online community.
- Conducted daily updates to social media content for maximum engagement and reach, as well as tracking performance to boost client's online presence.
Seasonal Sales Associate
Papyrus Stationary
Tysons Corner, VA
12.2018 - 01.2019
- Maintained store visual appeal, engaged with customers, and promoted merchandise.
- Educated clients on current promotional offerings and products using persuasive selling tactics.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Utilized POS system to process sales, returns, online orders, and gift card activations.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
Brand Representative
Hollister Co.
Tysons Corner, VA
06.2018 - 08.2018
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Created inviting environment for customers by maintaining store organization and cleanliness.
- Maintained up-to-date knowledge of store sales, payment policies and security standards.
- Utilized in-store system to locate inventory and place special orders for customers.
Summer Camp Counselor
HeadFirst Summer Camp
Oakton, VA
06.2017 - 08.2017
- Acted as positive role model and mentor to provide campers with constructive guidance and promote healthy habits and attitudes.
- Organized and guided group activities by leading, coaching, and participating with campers.
- Supervised camper activities to address behavioral issues and promote fun, safety and inclusivity.
- Communicated with families to keep parents informed on child's camp experience and address any concerns or issues.
- Participated in meetings to coordinate with other staff on campers' progress, issues and goal achievement.
- Planned weekly activities schedule for assigned group and facilitated smooth transitions for on-time arrival.
Education
Bachelor of Science - Marketing, Digital Marketing Concentration
Virginia Tech, Cum Laude Graduate
Blacksburg, VA05.2021
Skills
- Financial Services, Retail Client Experience
- KPI, ROI Performance Analysis
- A/B Testing Experience
- Microsoft Office 365
- Social Media Management & Analytics
- Excel, Tableau, Data Studio Expertise
- Google Ads, Microsoft Ads, SA360 Expertise
- Project Management (JIRA, Asana, Trello)
- Ad Copy / Creative Asset Creation
- Stakeholder Communication
Certification
- Google Ads Search Certification
- Microsoft Advertising Search Certification
- Search Ads 360 Certification
- Hubspot Inbound & E-Mail Marketing
- Stukent Mimic Pro
- Microsoft Office Specialist
Accomplishments
- Led successful product launches for top client.
- Implemented innovative digital marketing initiatives.
- Led training sessions for new SEM team members.
- Developed and executed successful marketing campaigns.
Interests
Practicing Yoga
Reading
Drawing & Painting
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