Shreya Shah
Secaucus
Summary
Strategic fashion operations leader and entrepreneur with over a decade of experience spanning global luxury retail and direct-to-consumer brand building. Proven track record in sample management, logistics and cross-functional execution at Coach, where I led the largest centralized sample library supporting ecommerce, marketing, and creative milestones. Founder and Creative Director of JALSA by Shreya, a size-inclusive Indian wear brand serving underserved plus-size women in the U.S. market. Adept at translating consumer insights into product strategy, streamlining operational workflows, and driving brand growth through digital marketing channels including Meta Ads, Google Ads, Shopify, and influencer outreach. Passionate about inclusive fashion, team development, and building systems that scale
Overview
10
10
years of professional experience
1
1
Certification
Work History
Founder & Creative Director
JALSA by Shreya (www.jalsabyshreya.com)
04.2024 - Current
- Founded a size-inclusive Indian wear brand for women in the U.S., addressing a major market gap in plus-size ethnic fashion
- Conducted extensive market research to validate demand and shape product strategy for underserved demographics
- Designed and launched collections offering timeless, high-quality garments in sizes up to 8XL, emphasizing comfort and elegance
- Oversaw end-to-end product lifecycle: concept, sourcing, sampling, production, and quality control
- Built and managed brand presence across digital platforms, growing Instagram following to 5K+ organically in within a year
- Developed brand voice and visual identity to resonate with diverse, body-positive audiences
- Streamlined U.S.-based fulfillment to eliminate pain points of international ordering, including rigid return policies and long lead times
- Managed vendor relationships, inventory, and customer service to ensure seamless shopping experience
- Wore multiple hats across creative direction, marketing, finance, and customer engagement
- Advocated for inclusive fashion and empowered women through culturally rooted, size-diverse clothing
- Key Achievement: Applied digital marketing strategies across Meta and Google, to drive brand awareness and customer acquisition; leveraged Shopify, Meta & Google Analytics to increase conversion rate from 0.14% to 0.55%, a 293% increase in conversion rate year-over-year
Senior Manager, Sample Management
Coach
07.2023 - 03.2024
- Lead the largest centralized sample library at Coach, managing over 10,000 developmental samples critical to ecommerce, creative, marketing, and visual merchandising milestones
- Defined and executed short and long-term strategy for Sample Management, aligning operational goals with business priorities
- Managed a team of 6 direct reports to deliver seamless sample operations, meeting tight deadlines and urgent cross-functional requests
- Established quarterly and annual performance goals for team members, fostering growth and operational excellence
- Streamlined legacy processes and implement new workflows to improve sample tracking that reduced sample turnaround time by 20%
- Spearheaded digital tracking initiatives to enhance sample visibility and accountability across departments
- Served as primary liaison between merchandising, design, production, and vendor teams to ensure timely sample delivery for campaigns and seasonal launches
- Key Achievement: Promoted for merging two sample libraries by streamlining cross-functional workflows and elevating team performance through mentorship and operational rigor
Manager, Sample Management
Coach
07.2019 - 06.2023
- Successfully managed end to end sample production and coordination through global cross functional collaborations to achieve sample milestones such as market week, ecommerce PR, and marketing photoshoots
- Mentored, trained and guided 4 direct reports by setting clear quarterly and annual performance goals, fostering a culture of growth, accountability, and continuous improvement
- Spearheaded digital updates in collaboration with IT to improve user experience and efficiency in sample check out tool
- Introduced standardized documentation and reporting tools improve sample traceability and accountability
- Key Achievement: Recognized for leadership and precision in managing complex sample logistics across multiple categories
Sample Coordinator
Coach
07.2016 - 06.2019
- Coordinated sample requests with global cross functional teams to successfully meet sample milestones
- Built strong vendor and internal stakeholder relationships to achieve timely sample delivery and resolve discrepancies
- Developed and implemented sample protocol documentation for internal and external use
- Maintained sample library using tracking systems to optimize storage and retrieval processes
- Key Achievement: Promoted for consistently exceeding accuracy benchmarks and demonstrating initiative in process optimization
Merchandising Assistant Jewelry & Soft Accessories
Coach
10.2015 - 07.2016
- Supported merchandising team with data entry, sample organization and showroom setup
- Assisted in seasonal line reviews and maintained sample integrity across multiple touchpoints
- Key Achievement: Converted to full-time role based on performance, attention to detail, and cross-team collaborations
Education
Master of Professional Studies - Fashion Merchandising & Retail Management
LIM College
New York, NY01-2015
Skills
- Team leadership & Strategic Planning
- Entrepreneurship & Brand Building
- Fashion Operations & Sample Management
- Product Development
- Process Optimization & Systems Thinking
- Digital Marketing & Ecommerce
- Cross-Functional Collaboration
- Market Research & Consumer Insight
Certification
Master of Sales & Marketing, 5 Months Digital Marketing program 2024 - Business Coaching India
Languages
English
Hindi
Timeline
Founder & Creative Director
JALSA by Shreya (www.jalsabyshreya.com)
04.2024 - Current
Senior Manager, Sample Management
Coach
07.2023 - 03.2024
Manager, Sample Management
Coach
07.2019 - 06.2023
Sample Coordinator
Coach
07.2016 - 06.2019
Merchandising Assistant Jewelry & Soft Accessories
Coach
10.2015 - 07.2016
Master of Professional Studies - Fashion Merchandising & Retail Management
LIM College
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