SHREYASRI DEY

• Led digital marketing and growth strategy for a direct to consumer pet brand across Shopify, Amazon marketplace, social media, email, and events, focusing on e commerce revenue, new customer acquisition, and retention

• Owned performance marketing and PPC campaigns on Meta Ads and Google Ads with an advertising budget of about 10,000 USD per month, optimizing audiences, creatives, and bids to improve ROAS and lower CAC

• Drove about 30 percent growth in website traffic and around 10 percent lift in product page conversion through SEO, SEM, landing page testing, and conversion rate optimization

• Led CRM and lifecycle marketing across email and remarketing, including audience segmentation, automated flows, and campaign management, improving average open rates to about 30 percent and click rates to about 5 percent

• Managed data analysis and reporting in Shopify, GA4, and ad platforms, building weekly dashboards on sessions, conversion rate, average order value, ROAS, and repeat purchase rate for leadership decisions

• Collaborated with developers to make minor UI and UX tweaks on Shopify product pages and landing pages, and wrote basic SQL queries for data validation, sales analysis, and ad performance reporting

• Executed targeted email campaigns using segmentation and A/B testing, increasing open rates by 21% and click-through by 20%.
• Boosted social media and paid ads visibility by 15% through content planning, targeting, and engagement.
• Managed Google and Meta ad campaigns, optimizing performance to achieve a 17% increase in ROI and a 12% reduction in cost-per-click.
• Designed and optimized landing pages focused on user experience and CRO best practices, improving lead conversion and site interaction.
• Launched cross-channel social campaigns that drove a 35% increase in brand awareness and a 20% rise in engagement metrics.
• Created and edited short-form video content for Instagram Reels, TikTok, and YouTube, enhancing audience retention and platform interaction.

• Led on-page and technical SEO for major clients while supporting their paid media teams with keyword lists tailored for Google Ads and Meta Ads campaigns.
• Conducted advanced keyword research to optimize blog content and paid ad copy, contributing to a 25% improvement in campaign CTR.
• Monitored website and campaign performance using Google Analytics, feeding insights into both organic and paid strategy adjustments.
• Improved site structure and usability by 30% through on-page SEO, including optimized meta tags, headers, and URLs.
• Managed branded social media pages and ran paid social media ads, growing audience size by 60% and increasing ad engagement by 40%.
• Partnered with influencers to amplify content used in paid promotions across Instagram and Facebook.
• Created dashboards using SQL and GA4 data to measure SEO impact alongside paid ad performance metrics.

• Drove 40% organic traffic growth through SEO strategies aligned with Google Ads keyword targeting.
• Boosted domain authority by 20% using off-page SEO and supported paid search with keyword planning.
• Led link-building initiatives and performed technical SEO audits, boosting domain authority by 20% and improving crawlability.
• Contributed to Meta Ads remarketing by mapping SEO insights to high-performing audience segments.
• Proactively tracked algorithm updates and industry trends to refine strategies and maintain strong SERP performance.
• Reviewed and provided feedback on team deliverables, increasing productivity and streamlining SEO workflow by 20%.
• Used Google Analytics and Search Console to monitor SEO and paid ads performance.
• Guided clients on integrated SEO and performance marketing to improve visibility and ROI.

• Developed and executed data-driven email marketing strategies using A/B testing and audience segmentation, increasing open rates by 25% and click-through rates by 20%.
• Created personalized lifecycle campaigns based on customer behavior and purchase intent, driving a 30% lift in conversions.
• Enhanced lead nurturing by 35% using automation tools like Mailchimp, HubSpot to manage drip, trigger-based, and re-engagement workflows.
• Analyzed campaign performance using KPIs and integrated CRM platforms (Salesforce, Zoho) to optimize segmentation, targeting, and overall ROI.