Shrutee Sharma

An experienced professional from the ITES Industry with over 7+ years of experience in Marketing Research & Analytics across different verticals. Expert in competitive intelligence, industry analysis, and strategy development, crafting Go-to-Market approaches across global markets. Proven track record in driving strategic initiatives, scaling business units, and solving complex challenges through root cause analysis. Strong ability to deliver actionable insights on target audiences, consumer behavior, and market trends to support data-driven decision-making. Experienced in managing research projects, ensuring timely delivery of high-quality reports and presentations with clear recommendations. Deep interest in AI-driven research, having explored tools like ChatGPT, Perplexity, Gemini, DeepSeek, and Qwen Chat to enhance my strategic thinking, problem-solving, and teaching methods.

• Spruce Run School at Clinton Township School District, Teacher Assistant, Annandale, NJ, 01/01/24, Present, Improved classroom efficiency by organizing materials, designing interactive learning environments, and managing homework assessments, while offering personalized support to enhance student comprehension and performance., Tracked student progress through observations, collaborated on developmental strategies, promoted health by encouraging nutritious meal choices, and strengthened communication between parents and teachers to foster student growth.
• Tag Worldwide, Senior Business Information Analyst, Chennai, India, 06/01/15, 10/31/22, Led virtual meetings with clients and stakeholders to align on business objectives, probe for key insights, and deliver actionable recommendations for strategic decision-making., Managed operational and strategic engagement with clients, overseeing operational tasks and gathering intelligence through secondary research., Conducted market research for opportunity identification, future trend analysis, and company profiling across industries., Analyzed large datasets using statistical tools like Tableau and Excel pivot tables to derive actionable insights., Prepared reports and presentations with clear visualizations to effectively communicate research findings., Successfully led a project from piloting to full-scale implementation, building projects from the ground up., Established and maintained strong client relationships, providing timely and high-quality solutions., Trained and developed new recruits, evaluating their performance and designing appropriate training programs.
• QuinStreet Inc., Marketing Operations Analyst, MM/DD/YY, MM/DD/YY, Work as a liaison between the Account, Media and Technology team to effectively launch and manage online/web marketing campaigns., Work with global account team to gather requirements, build and execute digital marketing campaigns including web, email, based on global process for campaign set-up, scheduling, testing, verifying copy, link proofing, and deployment of one-time, recurring, triggered and dynamic content-driven campaigns., Support marketing campaign execution using CRM tool Salesforce and marketing automation platforms (Site Genie for client requirement configuration, Quality Management QMP)., Support and executes integrated campaigns that create market demand, drive lead generation, build awareness, establish credibility and nurture existing relationships., Ensure compliance criteria is met during campaign configuration, launch and execution., Report on marketing campaign effectiveness and results, On-time delivery of projects, providing ongoing analysis and feedback by reviewing results across different campaigns, and providing feedback to account & technology team, provide ongoing reporting and analysis to determine success of programs., Validate, publish and quality check the content and optimize the sites for Demand Generation., Assess and troubleshoot errors and delays, acting as a primary support resource to and business stakeholders utilizing our marketing systems., Conduct content / design testing on digital campaigns including landing pages., Build and document process for delivering and optimizing effective campaigns & programs., Implement processes to support metrics, lead flow, compliance to standards, and continuous improvement.
• Royal Bank of Scotland, Officer, MM/DD/YY, MM/DD/YY, Business research projects involving market analysis, Gathering Business intelligence, Market sizing, Quantitative analysis, Identifying Market Trends, Analysis of Demand generation programs, Client profiling, strategy & decision making, Industry analysis, Market trend analysis, Company Financial analysis., Collecting and presenting information from various sources available over internet involving news websites, databases like Gartner, IDC, Datamonitor and Hoovers., Research industry trends, competition analysis., Identifying issues and forming hypotheses., Formulating and implementing recommendations/solutions., Target customer account profiling and competitor analysis., Worked on several Business/ Market research projects involving, strategy & decision making, competitive landscape study, comparative analysis, market sizing, identifying market trends., Providing business intelligence, Industry Data analysis and financial trend analysis involving analyzing key financial information of industry players., Financial analysis projects involving analysis of different financial parameters of various vendors and doing Budget forecasting for spend cycle., Analyzing data on MS Excel.
• Prastut Consulting, Jr. Research Executive, MM/DD/YY, MM/DD/YY, Market Research involving market study, Competitive landscape analysis, Pre & Post Product launch market survey, Consumer demand analysis, market feasibility studies., Carrying out research and data collection., Primary Research through web surveys, phone call surveys., Analyzing data on SPSS & MS Excel., Analysis of market surveys and building of project reports., Conducting analysis., Interviewing business leaders, process owners, management team and other stakeholders., Running focus groups and participating in workshops.

• MBA, Marketing & Finance
• Bachelors, Commerce (Accounts Honors)