Shruti .
JERSEY CITY,New Jersey
Summary
Dynamic and results-driven marketing professional with a strong foundation in hospitality management and customer service. Recently graduated with a Master of Science in Marketing Intelligence from Fordham University, with expertise in brand management, digital marketing, and strategic decision-making. Currently working as a marketing intern, leveraging data-driven insights to develop targeted campaigns and drive engagement. Skilled in market analysis, SEO, content marketing, and campaign development, with a track record of optimizing customer experience and business performance. Passionate about blending marketing intelligence with hospitality expertise to create impactful strategies.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Intern
MyGymBuddy
New York, NY
02.2025 - Current
- Implemented dynamic marketing initiatives, blending grassroots outreach with digital campaigns to maximize user acquisition.
- Cultivated strong relationships with fitness influencers and community leaders to expand brand reach.
- Designed compelling content for social media and blogs, fostering audience engagement and brand loyalty.
- Researched industry trends and competitor strategies to refine marketing approaches and enhance user experience.
- Developed creative promotional concepts and actively contributed to strategic planning sessions.
Customer Service Representative
Amazon
05.2022 - 07.2023
- Prevention and problem-solving of more than 80 customers complaints per day, related to electronics items (watches, mobile phones, laptops, microwaves, air fryers, exercise bikes, etc.) by creating returns and replacements for customers when received a damaged or defective item.
- Providing support to the image verification department which handles non-returnable products by creating returnless (in this case the customer does not have to return the product) refund or returnless replacements whenever a customer receives a damaged, defective, or a wrong item.
- Supported the primary department (handled more than 80 contacts per day) that helped to track products in the
logistics chain, creating refunds for returnable products which include clothes, footwear, and accessories; oriented customers in their orders cancellations or orders updates. - Guided customers in obtaining their orders by filling out forms and sending requests to the delivery station so that the customer receives the order on time, maintaining client satisfaction, engagement, and offering a high-end customer experience with the brand.
• Actively created a new workflow to reduce CHT (a metric on the basis which the agent’s performance is judged) of the teammates by cold transferring the customer call to a specific department that would immediately act upon the requirement, maintaining great CHT for the agents. This best practice has been thoroughly implemented across the team and has helped to achieve the desired goal.
Chef Intern
Playa Largo Resort & Spa - Autograph Collection
08.2018 - 01.2019
- Worked as rookie chef in the ‘SOL BY THE SEA’ kitchen
- Worked in the cold kitchen, developing specific techniques
- Worked in the hot kitchen, preparing regional food
Intern
Indismart Hotel, ON THE JOB TRAINING
08.2017 - 09.2017
- Worked in four departments: food and beverage, front office, food production and housekeeping
- Assisted the sous chef in an event
- Billed at the counter and received customers feedback
- Organized and maintained high-standards of sanitation of the restaurants stations
- Welcomed customers to the hotel and assisted them during check -in and check- out, promoting a friendly atmosphere
Education
Master of Science - Marketing Intelligence
Fordham University
The Bronx, NY12.2024
ADVANCED DIPLOMA - Hospitality Administration And Management
International Institute of Hotel Management
India11.2020
Bachelor of Arts - Hospitality Management
University of West London
London05.2020
Skills
- Product marketing
- Market Analysis
- Google Analytics
- Content Curation
- Data Collection
- Campaign Development
- Mobile marketing
- Competitive Analysis
- Search Engine Optimization
- Strategic Marketing
- Customer Segmentation
- A and B Testing
- Integrated Marketing Communications
- Survey Design
- Digital Marketing
- Microsoft Office
Languages
English
Professional
Skills
- Marketing strategy
- Decision-Making
- Branding
- Email Marketing
- Content Marketing
- Tableau
- SPSS software experience
Interests
Baking, Reading, Drawing, Volunteering
Certification
- AI - Powered Shopping Ads Creation
- Google Ads Display Certification
- Google Analytics Certification
- RBL - Responsible Business Leadership Certification
- Net Impact Fordham GSB Awards- Sustainability 360 Workshop Series
- Algorithmic Marketing Certification
Timeline
Marketing Intern
MyGymBuddy
02.2025 - Current
Customer Service Representative
Amazon
05.2022 - 07.2023
Chef Intern
Playa Largo Resort & Spa - Autograph Collection
08.2018 - 01.2019
Intern
Indismart Hotel, ON THE JOB TRAINING
08.2017 - 09.2017
Master of Science - Marketing Intelligence
Fordham University
ADVANCED DIPLOMA - Hospitality Administration And Management
International Institute of Hotel Management
Bachelor of Arts - Hospitality Management
University of West London
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