Shruti Dixit

Project Description: The project aims to provide authorized access to privacy and security content for the company's products and services and drive lead conversion through usage analytics.

Achievements:

• Implemented an automated system for content request intake and approval, from design to go-live, in a span of 1 month. This reduced the turnaround time for content addition from 15 to 2 mins and reduced manual errors by 60%.
• Built an analytics dashboard from leadership, providing them actionable data views and forecasts based on usage metrics.

Key Responsibilities:

• Gathered business requirements and contributed innovative ideas for efficient implementation.
• Defined workflows, architectural designs and processes in a fast-paced agile environment for iterative delivery of quality outcomes.
• Created dashboards using tools such as JIRA, Rally to track project progress and milestones, created data analytics Tableau dashboards to present project progress and customer usage trends to company leadership.
• Led a team of 10 to successful delivery through Scrum ceremonies, risk assessment, quality analysis, tracking team metrics, and ensuring stakeholder participation.

Project Description: Promotion of sales and collaboration with Cisco partners and customers by enabling direct buying capability to ease purchase journeys.

Achievements:

• Boosted sales by 10% by integrating with PriceSpider to crawl and present real-time product availability, and a one-click partner purchase experience.
• Connected the dots for a customer's journey from browsing to purchase by building a Tableau analytics dashboard that highlighted buying trends.

Key Responsibilities:

• Collaboration with multiple cross-functional teams and 3rd party vendors to coordinate requirements, implement designs and build a functional product.
• Market research to identify potential sellers and partners.
• Data analysis and reporting to provide a holistic view of buying trends, data discrepancies and areas of improvement using Tableau.

• Project Description: Processing of web usage data, lead and campaign data to enhance lead lifecycle and campaign management and identify potential customers.

Achievements:

• Built a software system that analyzes web data to identify potential customers based on usage metrics.
• Automated the process of bulk upload and cleansing of lead and campaign data thus gaining insight into the process of lead lifecycle and campaign management.

Key Responsibilities:

• Worked with agile development team to develop, test and maintain web and desktop-based software applications.
• Enhance software performance and add new features based on business requirements.
• Application upgrade and maintenance based on advanced software tools