Shruti Keerti
Product & Strategy Leader
San Francisco,CA
Summary
Strategic product and strategy leader with 15+ years of experience specializing in product management, executive communications, content strategy and cross-functional program management. 10+ years of experience in Education Technology, AI-driven educational products & analytics at Udacity, Byju’s, Hapara & non profits. Deep expertise in developing holistic narratives for leadership teams, translating complex technical concepts into clear communications, and driving organizational transformation. and multi-channel content creation for C-level executives.
Overview
17
17
years of professional experience
8
8
years of post-secondary education
Work History
Fractional Chief Product Officer
Quest Alliance
01.2023 - 03.2025
- Led product & strategy for India's leading edtech non-profit (MacKenzie Scott Foundation, Accenture & LinkedIn funded), developing holistic narratives for AI-native product initiatives reaching 1M+ learners.
- Executive Communications: Served on Leadership team reporting to CEO, crafting organizational narratives for fundraising, Board meetings, and funder updates. Developed messaging strategy for "Program Led" to "Product Led" transformation.
- Cross-functional Product Management: Led team of 20+ across PM, Design, Analytics & User Research. Designed & launched AI-powered learning platforms, career exploration games, and LLM-powered chatbots.
- Content Strategy: Translated complex AI and education concepts into compelling narratives for government officials, educators, and partners across 10+ states in India.
- Data-Driven Strategy: Established analytics infrastructure measuring communication effectiveness and program impact across 1M learner base.
Vice President, Growth
Byju's International
02.2021 - 08.2022
- Led product strategy and executive communications for $500M+ revenue portfolio, including Tynker, Epic, Whitehat jr at Byju’s International, developing content strategies for expansion across US markets.
- Strategic Communications: Developed executive-level content strategy for international portfolio, communicating product monetization strategies to C-level stakeholders and board members.
- Cross-functional Growth Leadership: Managed team of 30+ across Product, Data, Design, coordinating multi-channel strategies across platforms serving 52M+ learners globally.
- Business Strategy: Increased trial-to-subscription rates by 30% through data-driven strategy, rebundling offerings with clearer value propositions and enhanced messaging.
Director, Growth
Udacity
01.2018 - 12.2018
- Built the growth product team at Sebastian Thrun's startup, developing strategic communications that transformed negative YoY to robust B2C enrollment growth.
- Strategic Communications: Executed comprehensive content strategy communicating organizational transformation, creating clear narratives for stakeholders and leadership.
- Cross-functional Management: Led team of 30+ across PM, Data, Design, Content managing projects across global markets with complex stakeholder coordination.
- Content Strategy: Launched category-based browsing experience improving lead generation and conversion rates by 20% through A/B testing and data analysis.
Head, Consumer Products
eBay Classifieds (mobile.de)
10.2016 - 05.2017
- Led strategic communications for Europe's market leader in vehicle sales, managing international teams and developing multi-channel content strategies for 40,000+ dealers.
- International Strategy: Developed strategic messaging for European market expansion, managing stakeholder communications across diverse cultural environments.
- Cross-functional Leadership: Led team of 60+ coordinating multi-channel strategies across web and mobile platforms for world-class user experience.
- Analytics-Driven Results: Achieved 20% revenue uplift through user engagement analytics and personalized content recommendations.
Director, Product Management
Hapara (Google Education Partner)
01.2015 - 12.2015
- Led product strategy and stakeholder communications for Google Apps for Education partner, developing strategic narratives securing contracts impacting 500,000+ students globally.
- Strategic Communications: Developed compelling business narratives securing major contracts with US & International school districts, translating educational technology benefits into clear value propositions.
- Product Strategy: Built Hapara Analytics from ground up, creating data-driven insights for District & School leadership decision-making.
Senior Product Manager | Senior Manager, Marketing Analytics
PayPal
09.2010 - 01.2015
- Drove strategic communications and analytics for global expansion, developing content strategies generating $9M+ additional payment volume and 30% YoY growth in Latin America.
- Strategic Communications: Developed comprehensive content strategies for PayPal Express Checkout generating $9M additional payment volume through improved merchant communications.
- International Strategy: Led communications for Latin America expansion, achieving 30% YoY growth through data-driven content optimization.
- Campaign Management: Launched first-ever database match campaign with large merchants resulting in 20% improvement in user acquisition.
Data Analytics Consultant
Mu Sigma
10.2007 - 08.2010
- Sequoia Capital and General Atlantic backed data analytics consulting firm serving Fortune 500 companies including Dell, Walmart & Allstate.
- Strategic Analytics: Delivered data-driven insights and strategic recommendations for Fortune 500 clients, translating complex analytical findings into clear business narratives for C-level executives.
- Cross-functional Collaboration: Partnered with client teams across multiple industries, developing content strategies and communications materials that effectively conveyed analytical insights to diverse stakeholder groups.
Education
Post Graduate Program in Communications Management -
Mudra Institute of Communications
01.2005 - 01.2007
Bachelor of Engineering - Computer Science
Manipal Institute of Technology
01.2001 - 01.2005
Ayurvedic Wellness Counselor - undefined
Kerala Ayurveda Academy
01.2019 - 01.2021
Skills
- Product Strategy
- Product Management
- Executive Communications
- Content Strategy
- Data Analytics
- AI & EdTech Narrative
- C-Level Collaboration
- Multi-channel Content
- Storytelling & Writing
- Cross-functional Program Management
Timeline
Fractional Chief Product Officer
Quest Alliance
01.2023 - 03.2025
Vice President, Growth
Byju's International
02.2021 - 08.2022
Ayurvedic Wellness Counselor - undefined
Kerala Ayurveda Academy
01.2019 - 01.2021
Director, Growth
Udacity
01.2018 - 12.2018
Head, Consumer Products
eBay Classifieds (mobile.de)
10.2016 - 05.2017
Director, Product Management
Hapara (Google Education Partner)
01.2015 - 12.2015
Senior Product Manager | Senior Manager, Marketing Analytics
PayPal
09.2010 - 01.2015
Data Analytics Consultant
Mu Sigma
10.2007 - 08.2010
Post Graduate Program in Communications Management -
Mudra Institute of Communications
01.2005 - 01.2007
Bachelor of Engineering - Computer Science
Manipal Institute of Technology
01.2001 - 01.2005
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