Hi, I’m
Shuchi Sarkar
Transformational Brand & Growth Marketing Leader
Palo Alto,CA
Summary
Transformational Brand & Growth Marketing Leader Award-winning global marketing executive with 15+ years of proven success in strategic brand leadership, breakthrough storytelling, growth and performance marketing at Fortune 500 B2B and B2C companies, and start-ups. Deep expertise in global brand strategy, creative and content development, digital transformation, performance marketing, ABM, customer advocacy, partner and AI-driven marketing. Track record of inspiring innovation and excellence, building iconic brands, driving measurable business growth, and passionately leveraging technology to transform businesses. Recognized as Top 100 B2B CMOs Global 2025.
Overview
13
years of professional experience
Work History
LTIMindtree
Chief Marketing Officer
01.2023 - Current
Job overview
- Company Overview: Leading the marketing and AI transformation for LTIMindtree, a global top 10 technology services company
- Leading global marketing strategy, brand relaunch, brand touchpoints, digital, content creation, performance & field marketing, events, communication and customer/employee advocacy
- Elevated creative storytelling, establishing new strategic brand initiatives that significantly increased global recognition and customer engagement
- Spearheaded LTIMindtree’s first AI-powered content studio, significantly increasing creative impact and measurable marketing results
- Leading the marketing and AI transformation for LTIMindtree, a global top 10 technology services company
Amazon Web Services (AWS)
Global Head of Marketing, Segments
01.2022 - 01.2023
Job overview
- Responsible for all customer marketing across enterprise, small and medium businesses, start-up, software vendors and digital-native
- Created strategic content initiatives and industry-leading creative campaigns, including AWS’s first successful ABM pilots
- Developed persona-driven customer journeys and innovative Gen AI-driven thought leadership content, increasing engagement among executive decision-makers and driving substantial sales pipeline growth
Creo Inc
Chief Marketing Officer
01.2020 - 01.2022
Job overview
- Company Overview: (a biotech start-up)
- Leveraging only the brand narrative, oversaw valuation in 2021, set at $180M with no product or proprietary technology
- Accelerated start-up from pre-revenue to rapid growth rate of 50%+ per month
- Drove the go-to-market strategy including channel, retail & online, vertical marketing, alliances, and product
- Formed strong relationships with highly respected board & advisory board members
- (a biotech start-up)
Hewlett Packard
Global Marketing Head, Digital Printing Business
01.2012 - 01.2019
Job overview
- Directed global digital transformation of the marketing function by migrating traditional marketing and sales processes into data-driven, omnichannel and integrated digital strategy for HP’s graphics & SaaS business
- Regained #1 global ranking in multiple categories, driving 35% of sales and 9% division revenue growth through omnichannel strategies
- Pioneered industry-first ABM campaigns, integrating data and personalized content for Pharma, Cosmetics, Food, Retail & Textiles
- Optimized team performance through strategic hiring, role realignment, and personalized coaching
- Shifted major campaigns from offline to digital, boosting content engagement by 50% via social, digital ads, and influencer programs
HP
Vice President, Americas Printer Marketing (B2C/B2B), Print
01.2015 - 01.2017
Job overview
- Managed diverse global team of 45, including 7 direct reports; oversaw $180M in B2C/B2B advertising spend
- After 12 quarters of stagnation, transitioned HP’s printer division to an omnichannel strategy, boosting online sales by 25% and market share by 2 points
- Launched and led marketing for Sprocket, a handheld photo printing device for millennials
- Achieved #3 rank on Amazon’s December 2016 gift list, earning 265% of goal
- Proposed & secured $20M investment in ‘Security’ marketing strategy, becoming key pillar of printer marketing & differentiation, which accelerated sales of high-end security printer SKUs by 30%
- Launched & directed a content hub for CISOs & ITDM’s; methodology was adopted globally across HP
- Crafted, & launched 3 award-winning marketing campaigns leveraging social media & influencers
HP
Senior Director, Content Strategy + Integrated Marketing, Storage (B2B)
01.2013 - 01.2015
Job overview
- Revitalized & redefined HP’s marketing strategy for HP storage to compete against market leader, Dell/EMC
- Integrated fresh, bold & competitive campaigns boosting market share by 4% in Flash storage segment
- Orchestrated aggressive guerrilla marketing campaign for HP brand at EMC World conference, running ‘72 Hours of Yes,” which won 6 major awards, including Shorty, Digiday, Effie, and other awards
- Pioneered & managed content department; reduced TTM & generated $2M+ in cost-savings Enterprise-wide
HP
Director, Product Brand Strategy, PC Group (B2C)
01.2012 - 01.2013
Job overview
- Built the product brand strategy to rationalize PC and Printer brands from 27 to 4 with a specially created model – ‘Blue Temple’ that led to over 200M savings for HP and created a better customer experience and consistent brand strategy and naming
Education
IMT
MBA
SRCC
BA from Economics
Skills
Breakthrough Creative
Boards
- Serve on Saloni Heart Foundation, Mother’s Symposium, and Recovery Café of San Jose non-profit board
- Mentor to women leaders and marketing professionals; trusted advisor to startups
Honors And Awards
- Hot Topics Top 100 B2B CMOs Globally (2025)
- Women in Marketing: 'Digital Marketer of the Year' (2017)
- ITSMA Top 10 Influential B2B Marketer (2023)
- Recognized by SalesIntel’s 'Top 300 Women in SaaS' (2024)
- Winner of over 50 awards including Effie, Cannes Lions, Digiday, and Shorty awards
- Jury member for several prominent International Marketing & Advertising awards
Timeline
Chief Marketing Officer
LTIMindtree
01.2023 - Current
Global Head of Marketing, Segments
Amazon Web Services (AWS)
01.2022 - 01.2023
Chief Marketing Officer
Creo Inc
01.2020 - 01.2022
Vice President, Americas Printer Marketing (B2C/B2B), Print
HP
01.2015 - 01.2017
Senior Director, Content Strategy + Integrated Marketing, Storage (B2B)
HP
01.2013 - 01.2015
Global Marketing Head, Digital Printing Business
Hewlett Packard
01.2012 - 01.2019
Director, Product Brand Strategy, PC Group (B2C)
HP
01.2012 - 01.2013
SRCC
BA from Economics
IMT
MBA
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