Ketki Joshi
Seattle,WA
Overview
4
4
years of professional experience
Work History
Senior Growth Analyst - Costco Feminine Care
Procter & Gamble Co
07.2023 - Current
- Partnered with Costco to maintain sole supplier for P&G Fem ($140M) with YoY +10% growth.
- Forecasted new products and promotion sales with < 6% error through detailed regression analysis, enabling supply chain efficiencies.
- Conducted Costco member research to propose new product ideas and innovation to R&D.
- Enabled best in class digital commerce practices through updated eContent, influencer engagement, and targeted media.
- Mastery of financial KPIs through detailed post-promotional analysis to influence future promotional activity.
Data Analyst, Digital Commerce
Procter & Gamble Co
06.2021 - 06.2023
- Produced automated monthly business reports through Power BI for the $6B P&G NA digital business with 15% YoY growth.
- Co-Created 1st Total US DCom market measurement tool through expertise in ePOS data, panel data, and data integrity.
- Team winner in P&G's Analytics & Insights Awards for DCom Proxy Market Innovation with > 500 nominations.
- Sought by senior leaders as expert in digital and enabled breakthrough customized insights for CEO Top-to-Tops (Costco, Kroger, Walgreens, Walmart).
- Identified and interpreted unique omnishopper behavior via search, content, and sales data thresholds for key categories (Baby, Fabric, Family, Home, Hair, Personal, Skin).
- Conducted robust time series forecast with Python and R for 2-year out digital planning leveraged by NA President and SVPs.
Sales Strategy Intern
Zebra Technologies
05.2020 - 08.2020
- Defined a strategic vision statement of involvement in specific areas of eCommerce supply chain.
- Impacted trajectory of entire sales organization and leadership through actionable insights.
Education
Bachelor of Science - Triple Major in Economics, Spanish, Statistics
University of Illinois At Urbana-Champaign
Champaign, IL05.2021
Skills
- KPI Tracking
- Strategic Planning
- Consumer Buying Habits
- Simulation Modeling
- Excel/Power Query/R/Python Fluency
- Statistic Analysis
- Proposal Development
- Vendor Relationship Management
Timeline
Senior Growth Analyst - Costco Feminine Care
Procter & Gamble Co
07.2023 - Current
Data Analyst, Digital Commerce
Procter & Gamble Co
06.2021 - 06.2023
Sales Strategy Intern
Zebra Technologies
05.2020 - 08.2020
Bachelor of Science - Triple Major in Economics, Spanish, Statistics
University of Illinois At Urbana-Champaign
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