Shweta Chandra
New York
Summary
Results-driven professional with 10 years of experience in commercial, R&D, digital transformation, data engineering, and AI/data science. Proven track record of collaborating with leadership to meet strategic objectives, particularly in oncology and neuro GTM. Expertise in strategic planning, team leadership, and project management, ensuring high productivity and efficient task completion. Strong communication, problem-solving, and adaptability skills contribute to successful outcomes in dynamic environments.
Overview
10
10
years of professional experience
Work History
Associate Director -Customer Excellence Measurement-AI Orchestration
BMS
06.2023 - Current
- Lead Customer Excellence (CE) Measurement initiatives, applying advanced analytics and data science to assess CX, field execution, and commercial impact across BMS systems.
- Engineered AI-driven CE measurement and omnichannel orchestration frameworks, deploying ML models, automated ETL pipelines, and real-time scoring to quantify channel effectiveness, execution quality, and commercial impact.
- Developed large-scale writer identification and adoption models using supervised learning, feature engineering, uplift modeling, and cross-channel attribution to optimize engagement strategy and ROI.
- Built omnichannel optimization algorithms (sequencing models, content effectiveness scoring, recommender enhancements) to orchestrate customer journeys and maximize incremental impact.
- Created predictive analytics systems leveraging Python, SQL, Spark, and cloud-native ML workflows to detect inefficiencies, prioritize interventions, and improve commercial return.
- Designed automated analytics products and dashboards integrating CX signals, engagement telemetry, model outputs, and ROI insights into decision-ready intelligence for enterprise stakeholders.
- Drove innovation by building GenAI prediction models and hyper-personalized content engines to elevate omnichannel impact.
Associate Director
KMK Consulting
01.2021 - 01.2024
- Managed onsite engagement for Novartis account, leading commercial acceleration and digital transformation initiatives that improved brand performance; supported and led analytics engagements for emerging and mid-size pharmaceutical clients.
Associate Consultant (Decision Analytics-Business Consulting)
ZS Associates
07.2019 - 02.2021
- Designed and delivered Promotional Effectiveness, Sales Force Effectiveness, Payer Analytics, and Patient Journey frameworks for pharmaceutical clients across the US, Europe (France/Germany), Japan, and China, supporting global commercial decision-making.
- Built data science and ML-driven applications (R Shiny) to predict digital affinity, promotional response, and channel effectiveness, enabling scenario testing and actionable insights for commercial teams.
- Led Field Analytics and response curve modeling, quantifying the relationship between field activity, promotional intensity, and outcomes, and using response curves to inform budget optimization, call planning, and resource allocation.
- Orchestrated Next Best Action (NBA) solutions for omnichannel campaign optimization using Salesforce, acting as SME for recommendation engine design and deployment across multiple stakeholder groups.
- Executed end-to-end commercial strategy and field deployment projects, including segmentation, sizing, targeting, territory alignment, placement, promotional response modeling, and budget optimization; developed hyper-personalization models to address patient journey gaps.
- Built hybrid recommender systems using matrix factorization techniques to predict digital affinity and optimize content and channel recommendations.
- Managed client relationships and onshore-offshore delivery, translating stakeholder requirements into scalable analytics solutions across multiple technology platforms; led and mentored teams of 4-5 associates with focus on domain and technical upskilling.
Business Associate (Decision Sciences)
Axtria- Ingenious insights
10.2018 - 07.2019
- Mentored associates for Alteryx to help them transform their processes from various interfaces and automate the same. Participated in hiring process as subject matter expect for Alteryx.
- Developing revenue optimization models like mmx model and promotion response model.
- Created Patient Journeys and designed probability model to find gaps within patient journeys.
- Developing predictive analytics (ML)/ classification model using techniques like random forest, clustering, decision trees for pharma clients.
- Build Monte Carlo models for evaluating feasible scenarios for forecasting framework.
Business Analyst (Market Effectiveness Strategy)
Novartis-Hyderabad
02.2018 - 09.2018
- Conducted Region specific Forecasting Strategy Models for Oncology as well as Immunology franchise.
- Worked on a small NLP project to develop the interactive user-based interface using Python (Django framework).
- Communicate with stakeholders to understand the business requirement, propose solutions, demonstrate mock-ups and roll-out deliverables to develop reports.
Business Analyst
WNS
Noida
07.2016 - 12.2017
- Executed several market analytics/data science projects for blue chip pharma companies, primarily involved in analytical projects for companies in US/Europe.
- Built ARIMA models for forecasting and evaluating brand opportunity also worked on creating response models and predictive models for identifying and gaps and opportunities in the brand strategy.
- Worked on multiple situation analysis using Conjoint analysis, Sentiment Analysis.
- Worked extensively on project models based on MS Excel, MS PowerPoint, dashboard development for pre-launched products as well as marketed products based on VBA.
Education
M.S -
Data Science
Monroe, NY, US12-2026
M.S -
Biotechnology
IndiaSkills
- Python
- SQL
- R
- Dataiku
- Alteryx
- TensorFlow
- Keras
- GitHub
- GCP
- Terraform
- Big Query
- Qlik Sense
- Tableau
- SAS
- AWS
- Power BI
- Agile
- Adept
- Collaborator
- Communicator
- Planner
- Thinker
- Innovator
- Data analysis
Accomplishments
- Awarded with Merit Award for getting highest marks in chemistry for all three consecutive years during graduation
Hobbies and Interests
- Profoundly interested in cooking as well trying various delicacies
- Fitness enthusiast, in training to be a Zumba trainer
- Trained in 5 different dance forms
Key Impact Areas
- Data Science
- Data Analysis & Insights
- Solutions/Strategy
- Forecasting (Patient/Sales)
- Stakeholder Management
- Field Analytics and Insights
- Data-Set Management
- Predictive Modelling
- Statistical Analytics
- Omni Channel Analytics
- Commercial excellence
- Patient and Payer (Market Access) analytics
- Digital Transformation
- Brand/Performance Analytics
- Customer Centric Analytics
- Forecasting
- Gen AI models
- Orchestration AI
- Agentic AI
- Dashboarding
- Reporting
- Data Engineering
- Tools Building
Timeline
Associate Director -Customer Excellence Measurement-AI Orchestration
BMS
06.2023 - Current
Associate Director
KMK Consulting
01.2021 - 01.2024
Associate Consultant (Decision Analytics-Business Consulting)
ZS Associates
07.2019 - 02.2021
Business Associate (Decision Sciences)
Axtria- Ingenious insights
10.2018 - 07.2019
Business Analyst (Market Effectiveness Strategy)
Novartis-Hyderabad
02.2018 - 09.2018
Business Analyst
WNS
07.2016 - 12.2017
M.S -
Data Science
M.S -
Biotechnology