Summary
Overview
Work History
Education
Skills
Websites
Certification
Affiliations
Languages
Work Availability
Timeline
Hi, I’m

Shyerome Harris

Marketing Director
Puyallup,WA
The real test is not whether you avoid this failure, because you won’t. It’s whether you let it harden or shame you into inaction, or whether you learn from it; whether you choose to persevere.
Barack Obama
Shyerome Harris

Summary

Authorized to work in the US for any employer Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

6
years of professional experience
8

Certifications

Work History

BPI Medical, Inc

Marketing Manager
08.2022 - Current

Job overview

  • Boosted brand awareness by 60% month over month and generated leads while managing internal and external marketing campaigns and programs.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
  • Transformed corporate website, configured analytics, and optimized social media platforms to better engage customers, promote sales, and improve customer acquisition statistics.
  • Analyzed and utilized market trends and target audience statistics to effectively and appropriately market products. Reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.

Brand Yak

Marketing Director
03.2022 - 08.2022

Job overview

  • Lead cross-functional team through SWOT analysis and strategic planning, defining company's buyer persona, and determining which marketing methods will be used to reach business targets (i.e., SEO, events, content marketing, community management)
  • Establish positioning for E-commerce products and identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Developed automated customer acquisition systems and procedures to help E-commerce clients convert to customers and nurture them in loyalty stage of sales funnel
  • Worked in partnership with Leadership and creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
  • Manage marketing program resources such as vendors, partners, and agencies to ensure cost efficiencies and maintain consistent brand image in all messaging and activities
  • Establish KPI reporting tools to measure strategy and campaign effectiveness and adjust, when necessary (organic traffic, conversion rate, new customer acquisition, email sign ups, individual visitors to website, click-through rate (CTR), bounce rate, social media management)
  • Utilized E-commerce market trends and target audience statistics to effectively and appropriately market products.

Back 2 Black, LLC

Marketing/Advertising Manager
03.2018 - 03.2022

Job overview

  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns
  • Devised marketing plans using digital strategies (paid and organic), print advertising, and word of mouth tactics
  • Boosted brand awareness by 40% month over month and generated leads while managing internal and external marketing campaigns and programs
  • Created and managed marketing budget, ensuring maximized ROI and ROAS.
  • Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines

Education

University of London
London, England

Bachelor of Science from Marketing
08.2026

University Overview

  • Member of Pi Sigma Epsilon
  • Continuing education in E-Commerce and Digital Marketing

Magnolia High School
Magnolia, TX

High School Diploma
06.2014

University Overview

  • Member of DECA
  • Elected Captain of Football Team 2011-2014
  • Received Collegiate Athletic Scholarship

Skills

  • Marketing Strategy and Business Development
  • P&L Management
  • Data and Market Analytics
  • Audience Outreach
  • Organic Marketing
  • Marketing Automation
  • Project Management
  • G-Suite and Microsoft Office
  • Team Member Development
  • Branding Management
  • Strategic planning

Certification

  • Lean Six Sigma White Belt
  • Google AdWords Certification
  • Google Analytics Certification
  • Google UI/UX Certification
  • Google E-Commerce and Digital Marketing Professional Certification
  • Online Marketing Certified Associate
  • Online Marketing Certified Professional

Affiliations

National Society of Black EngineersMarch 2018 to PresentAmerican Society of Mechanical EngineersAugust 2018 to Present

Languages

English
Native or Bilingual
Ger
Limited Working
Availability
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Timeline

Marketing Manager

BPI Medical, Inc
08.2022 - Current

Marketing Director

Brand Yak
03.2022 - 08.2022

Marketing/Advertising Manager

Back 2 Black, LLC
03.2018 - 03.2022

University of London

Bachelor of Science from Marketing

Magnolia High School

High School Diploma

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Shyerome HarrisMarketing Director