Shyla Welch
Coconut Creek,FL
Summary
Highly accomplished Financial Administration Specialist offering 25+ years of success in managing and optimizing complex, high-stakes operational finances. Seeking to leverage a strong affinity for monetary metrics, detailed calculations, and rigorous checks and balances in a corporate or office support role, building upon a background in marketing media management. Expert in implementing rigorous internal controls and developing streamlined reconciliation processes to guarantee accuracy, compliance, and reliable forecasting. Proven ability in auditing, processing, and expert vendor relations and management. Collaborative leader skilled at partnering across departments to enhance administrative efficiency and reporting accuracy.
Overview
28
28
years of professional experience
Work History
Director, Media • Senior Media Manager • Media Manager
AutoNation
08.2017 - 11.2025
- Audited and validated multi-million-dollar advertising budgets, vendor invoices, and financial reconciliations, ensuring compliance with OEM rules, internal policies, and contract terms.
- Monitored and forecasted budget spend for 270+ retail locations including different luxury, import and domestic OEMs, performing variance analysis and recommending corrective actions to achieve co-op, rebate, and financial targets.
- Delivered accurate, audit-ready reports for leadership dashboards, enhancing financial transparency and decision-making.
- Oversaw monthly billing and spend validation, reinforcing internal controls and policy adherence.
- Collaborated with Finance and Analytics teams to validate budget assumptions, projections, and risk factors.
- Supervised operations ensuring compliance and accuracy in out-of-home, newspaper, and digital media placements.
Sr. Media Buyer • Media Supervisor
Hill Holliday / Trilia Media
05.1998 - 05.2017
- Managed client budgets exceeding $20M annually, ensuring precise tracking, reporting, and reconciliation across multiple markets.
- Conducted detailed variance analysis between planned and actual spend, recommended budget adjustments and process improvements.
- Verified vendor billing and contract compliance, resolving discrepancies promptly.
- Directed workflow and financial accuracy for a distributed buyer team, ensuring adherence to client budget policies and standards.
- Clients served: Dunkin’ Donuts, CVS, T.J. Maxx, Marshalls, HomeGoods
Education
Bachelor of Science - Business Administration, Marketing
Oklahoma State University
Skills
- Internal Controls
- Budget Management
- Forecasting
- Financial Reporting
- Variance Analysis
- Cost Controls
- KPI Monitoring
- Spend Optimization
- Vendor Reconciliation
- Compliance
- Multi-Location Reporting
- Cross-Functional Collaboration
- Excel
- Data Integrity
- Process Improvement
Early Professional Career
Welch Media, Ft. Lauderdale, FL, Owner/Operator
Berry-Brown Advertising, Dallas, TX, Media Supervisor
Hambright, Calcagno & Downing, Alexandria, VA, Media Supervisor
Goldberg-Marchesano, Washington DC, Media Buyer
Tracy-Locke, Dallas, TX, Assistant Media Planner
About Me
Motivated by helping others succeed, whether supporting colleagues, mentoring young learners, or assisting senior adults in achieving new goals.