KEY ACCOMPLISHMENTS
Successfully established a UX team from scratch onboarding 15 UX designers and researchers, fostering a culture of creativity, continuous improvement, and high performance.
Established a UX Strategy formulating the Design Thinking Process mapping to the organizational PDLM process resulting in a clear end to end process vision across the organization.
By championing user-centered practices and continuous product improvement through iterative design process increased the level of UX maturity in the organization.
Contributed to the successful 510K submission, approval and launch of Smart Infusion pumps in US and Canada directly impacting patient’s life and well being.
Spearheaded user research initiatives that led to actionable insights, resulting in a 60% improvement in user satisfaction scores and a 30% increase in task success rates.
Digital product strategist with a penchant for good leadership principles committed to staying ahead of UX trends incorporating cutting-edge technologies to elevate products and user experiences.
Provided strategic user experience leadership helping the team to build a shared understanding and align on common goals.
Experience leading UX and cross-functional teams guiding end-to-end from conception to final design and successful product completion.
Has a strong passion for mentoring and developing design teams.
Being the inaugural UX designer entrusted with infusing UX/UI expertise into the development of Medical Devices, played a pivotal role in catalyzing the growth and expansion of the design team.
Proven track record of designing impactful and intuitive user experiences across diverse digital applications, platforms and embedded devices.
Been a key player to drive the product vision conceptualizing design solutions and communicating product updates to executives and leadership teams.
Proficient in leveraging design systems and industry best practices for a cohesive product portfolio strongly reflecting organization’s brand strategy.
Experience incorporating UX work into delivery backlog.
Organize workshops and storyboarding sessions to cultivate cross- functional collaboration, extract insights, and establish a unified vision.
Hired and coached a 15 member high performing multi-disciplinary Design team in the US and India within a year.
Formulated a strategic plan to solve the UI verification gap which drastically reduced the SW rework by 42%
Successfully led the design team to establish a Design System for embedded devices (Infusion Systems and Monitoring Devices) for Medication delivery products paving the way for a cohesive pan Baxter portfolio.
Successfully guided the team to complete usability and UI auditing across Medication Delivery Enterprise Digital Applications documenting the differences and proposals to converge the diverse looking applications to look and function cohesive.
Evaluated the product design needs outside Medication Delivery for Medical Products and Therapies playing a crucial role in shaping our strategic financial planning and crafting the headcount/hiring strategy for the annual operating plan.
Led the exploratory innovation pipeline by partnering with the Design Agency which successfully proved the product feasibility to secure a budget to start the PDLM phase within a year for Patient Monitoring.
Joined the Systems team as an inaugural UX strategist to provide UX/UI expertise for the Large Volume and Syringe infusion pumps that were successfully launched in the US (Syringe) and Canada (Large Volume).
Facilitated storyboarding sessions to inform design decisions for complex syringe workflows to ensure product meets diverse functional components and user requirements.
Collaborated closely with front-end developers to ensure seamless implementation of design concepts by creating reusable templates and components reducing development time by 15% and minimizing design-to-code discrepancies.
Proposed UI automation test strategy for common components and worked closely with the automation team providing rules and specifications for test automation scripts.
Created scenarios and workflows to inform design decisions and ensure product meets diverse user requirements.
Provided design concepts for multiple feasibility projects like remote patient monitoring, remote control to address alarms on the bedside which proved to be a critical decision support tool.
Partnered with other Designers from Digital Agencies to translate Business and User needs for new features and app enhancements like DPL recurring payments, chatbot, CD closure, CD renewal, wire transfer, DPL pay ahead enhancements etc.
Designed and documented product features, wireframes/schematics, Android comps, specifications and assets from Product Management Team.
Collaborated effectively with user researchers, other designers, product management, engineering, front-end development and Marketing Communications
Collaborated with technical writers/content strategist to ensure content is user-friendly.
Played a lead UX Architect in Mobile and Innovations Team esponsible for creating the user flows for the new Drivewise 2.0, eAgent, Mobile ID Cards, Mobile App Endorsements and QuickFoto® Claims (ios and Android) across iOS and Android platform.
Post app launch with new features like ID Cards and QuickFoto® Claims the app rating was boosted to 4 from 3 stars.
Played an integral part in designing Drivewise Dashboard that entails user’s driving behavior, breaking events and total earned rewards increasing the app download by 5% and new driver enrollment by 30%
Worked closely with Product Owners and Business Users to identify and clarify customer requirements for the Invoice Match Project to develop conceptual models to support product definition and design.
Defined and documented user flows, prioritized features, correlated features to user tasks/needs, refined GUI architecture and outlined the functional specifications of the interface.
Provided recommendations and guidelines for a consistent user experience across a suite of products – the look and feel between the Auto Ledger Application and the new Invoice Reconciliation Application
Conducted field studies and guided focus group sessions aimed at uncovering the root cause of prescription refill delays experienced by pharmacy representatives across various therapies when utilizing their traditional prescription filling system.
Aligned the outcomes of usability research with the design solutions provided by two distinct enterprise prescription systems and proposed an optimal system.
Created high level sketches representing the design model with features like quick access drug codes to be integrated into the new system that will further ease the pharmacist workflow.
Conducted user interviews/testing to understand user search and browsing patterns to redesign and re-architect the new Global Fisher Scientific Website resulting in 10% increased in user satisfaction score.
Led a team of 5 designers to create the new supplier and CSR portals from inception to final integration with the Fisher Scientific website in 4 months.
Designed workflows and wireframes for the new functionalities like Live Chat, Reviews and Mobile Apps etc.
Conducted a patient usability study to include/develop functionalities that eases their billing process and prepared a summary report to highlight the billing team user needs, the common flow, high-traffic/most visited pages, patient’s dashboard view and design solution for seamless integration of Patient Dashboard with the Billing System
Auto alert system that sends automatic billing confirmation messages to the patient record system and the billing department.
Team Leadership
Product Management
Product Discovery & Innovation
User Research
Design Thinking
Workshop Facilitation
Usability Testing
Data Collection & Decision Making
Information Architecture
Interaction Design
Prototype & Wireframe
UI/Visual design
Continuous Process Improvement
Design system
Kanban, Agile & Scrum
Certified Internet Web Professional Programmer (CIW) 2009
Certified Internet Web Professional Site Designer (CIW) 2010
Interaction Design and Visual Interface Design
– Cooper U Educational Program 2012
SAFe® Certified Agilist 2018
Nielsen Norman Group UXC, 1049238 - Interaction Design Speciality 2022
Nielsen Norman Group Management Certifications
Being a UX Leader: Essential Skills for Any UX Practitioner 2022
Leading Highly-Effective UX Teams 2023
Lean UX and Agile 2023