Shyra Hicks

As a long time florist and owner my role consists of many tasks. Managing a crew of designers and general shop help, customer service and relations, ordering flowers and hard goods for daily, weekly, monthly basis including major holidays and events such as weddings, funerals and corporate events. Scheduling employees and vendors to fit the needs of an ever changing high volume business. Meeting with families for both exciting and challenging times to plan their floral needs and lead them to services I’m not able to provide. Offering the highest level of customer service and support to make each transaction as smooth possible, while being available for any questions or concerns that may arise. Being conscious of consumer budgets as well as the budget of the business itself. Listening intently to customers wants and needs and sometimes complaints, attempting to fully deliver and or compromise to complete a transaction.

• Provided excellent customer service to ensure customer satisfaction.
• Developed and implemented marketing strategies to increase sales.
• Trained and managed shop staff, including delegating tasks and scheduling shifts.
• Maintained inventory levels by ordering stock as needed.
• Processed payments, calculated taxes, and prepared invoices for customers.
• Assisted with product development to create new items for the store.
• Planned in-store displays to attract shoppers and promote products.
• Handled customer inquiries, complaints, and returns professionally.
• Researched industry trends to stay current on market changes.
• Established policies regarding pricing, promotions, refunds, returns.
• Inspected merchandise before stocking it on shelves or selling it online.
• Updated point-of-sale systems with accurate product information.
• Coordinated deliveries of goods from suppliers in a timely manner.
• Managed employee schedules and assigned tasks and responsibilities to employees.
• Maintained inventory and approved contracts to ensure availability of products for customers.
• Prepared for new product lines and seasonal changes by running in-store and online clearance events.
• Trained employees according to specifics of role and company values.
• Trained, recruited and selected shop employees.
• Directed and managed employees to consistently meet performance targets.
• Increased business by developing new marketing and promotional strategies.
• Promoted business on social media platforms to maximize brand identity and generate revenue.
• Negotiated with vendors to gain optimal pricing on products resulting in substantial increase in profit margin.
• Employed and managed vendors by negotiating deliverables, cost and expected quality.