Hi, I’m
Sian Seligman
Los Angeles,CA
Summary
Skilled multidisciplinary, marketing executive with an extensive background in generational consumer insights and brand awareness across multiple industries including cannabis, wellness (including herbal medicine), consumer packaged goods, technology, and entertainment. Implemented best-in-class marketing processes and engagement techniques to achieve award-winning campaigns. Expertise in progressive concept and strategy development. Built brands and marketing teams from the ground up requiring a hands-on approach and creative strategies to produce immediate results.
Overview
19
years of professional experience
Work History
Koan | Resonate Blends Inc. Los Angeles, CA
Chief Marketing Officer
10.2021 - Current
Job overview
- Oversaw development of traditional and digital marketing campaigns to drive sales of cannabis products and customer engagement.
- Designed innovative branding and product strategies.
- Developed and strengthened business partnerships at all levels.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Developed strategies to incorporate PR and media to further enhance brand and build market share.
Double BlindLos Angeles, CA
Freelance Writer
08.2022 - Current
Job overview
- Write articles based on expertise in herbal medicine
- Conduct both technical/background research via peer-reviewed literature analysis to incorporate into assigned topics.
City Club Los AngelesLos Angeles, CA
Chairperson of the Board of Governors
01.2020 - 12.2021
Job overview
- Led an Executive Board of Governors and 13 committee chairs to execute the business of the Club
- Guided the City Club through the 2020 Pandemic shutdown, transition and onboarding new staff and new General Manager.
- Developed strategic plans for Member retention during lockdown and Club closure for 18 months.
- Coached and mentored new staff training.
- Served as liaison between Membership and staff.
Seligman ConsultingLos Angeles, CA
Brand Marketing Strategist
06.2012 - 06.2016
Job overview
- 8-year contract with Coca-Cola VEB Division to identify emerging brand acquisition targets. Conducted quarterly consumer trend analysis.
- Developed investor materials for acquisition and investment.
- Clients included: Coca-Cola, OEWaves, Strobe LiDAR (sold to GM), Zico Coconut Water, Hearts & Minds, Rakuten, Affinity Answers
Ubermedia, An Idealab CompanyPasadena , CA
Head of Accounts and Partnerships
11.2010 - 06.2012
Job overview
- Maintained and built trusted partnerships with key strategic accounts.
- Developed strategic business plans to deliver mutual and sustainable growth consistent with long-term growth strategy.
- Managed celebrity accounts including Ashton Kutcher, 50 Cent, Snoop Dogg, Russell Simmons.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Managed accounts to retain existing relationships and grow share of business.
Big Stage EntertainmentSouth Pasadena , CA
Director of Business Development
02.2008 - 09.2010
Job overview
- Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency
- Negotiated sales deals with new key accounts
Look-LookHollywood , CA
VP of Marketing & Research
09.2006 - 01.2008
Job overview
- Continually evaluated youth culture marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
- Conducted year-long research study for Audi on the changing face of American Luxury culminating in Luxury 2.0 strategy
- Keynote speaker at Audi HQ in Germany. Insights and strategy were used across all marketing initiatives for the following three years, including Super Bowl campaigns.
- Clients included: Audi, Bic, Neutrogena, Toyota, Scion, Microsoft Games, Vanity Fair, NBCUniversal.
Pitch Marketing Los Angeles, CA
Marketing Director - Burger King Corporate
07.2005 - 07.2006
Job overview
- Developed the best selling and first-ever Xbox video game series behind to Halo.
- Cannes Lion Titanium Grand Prix Winner. Best-selling Xbox video game franchise behind to Halo.
- Wired Magazine hailed in-game placement work as “Product Placement to Die For”
- Created innovative strategies in non-traditional channels video game, feature film product placement, sports marketing
Publicis | Nestle USAGlendale, CA
Youth Culture Marketing Supervisor
01.1999 - 01.2005
Job overview
- Managed and developed brand marketing and promotions planning and execution for several Nestle brands including Nesquik, Taster's Choice, Nescafe, Nestea, Carnation Instant Breakfast and other Nestle beverage and confections brands.
- Led youth culture trend analysis and provided insights in strategic planning.
Education
American College of Healthcare Sciences, Portland, OR
Master of Science from Herbal Medicine
05.2023
California Polytechnic University, Pomona, CA
Bachelor of Science from Business Administration And Marketing Management
06.1997
Skills
- Bronze Clio Cannabis Award for brand design in the packaging - 2021
- Best New Brand of Luxury Meets Cannabis - 2021
Certified Master Gardener
Certified as a Master Gardener with the county of Los Angeles. Teach and volunteer with innercity schools to children and their families about the value of gardening at school and home.
Integrated Cannabis Specialist
Certified expertise in practical use of cannabis and hemp, including cannabis basics, an overview of the endocannabinoid system, therapeutic uses, safety, and methods of administration.
Herbalist
Practicing herbalist and herb-based medicine making since 2020. Master of Science - Herbal Medicine degree complete in March 2023.
Timeline
Freelance Writer
Double Blind
08.2022 - Current
Chief Marketing Officer
Koan | Resonate Blends Inc.
10.2021 - Current
Chairperson of the Board of Governors
City Club Los Angeles
01.2020 - 12.2021
Brand Marketing Strategist
Seligman Consulting
06.2012 - 06.2016
Head of Accounts and Partnerships
Ubermedia, An Idealab Company
11.2010 - 06.2012
Director of Business Development
Big Stage Entertainment
02.2008 - 09.2010
VP of Marketing & Research
Look-Look
09.2006 - 01.2008
Marketing Director - Burger King Corporate
Pitch Marketing
07.2005 - 07.2006
Youth Culture Marketing Supervisor
Publicis | Nestle USA
01.1999 - 01.2005
American College of Healthcare Sciences
Master of Science from Herbal Medicine
California Polytechnic University
Bachelor of Science from Business Administration And Marketing Management
Similar Profiles
MATTHEW C. HENDRICKSMATTHEW C. HENDRICKS
Director of Agency Sales at ResonateDirector of Agency Sales at Resonate
Rich RobinsonRich Robinson
Senior DevOps Engineer & Systems Engineer at Resonate LtdSenior DevOps Engineer & Systems Engineer at Resonate Ltd
Walker PowellWalker Powell
Natural Meditation Garden Constructor at ResonateNatural Meditation Garden Constructor at Resonate