Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Websites
Timeline
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Siarah Reynolds

Siarah Reynolds

Austin,TX

Summary

Creative-obsessed Paid Media and Content Strategist with over 6 years of experience building performance-driven campaigns across top social platforms. Passionate about leading creative strategy that merges storytelling with data to unlock scroll-stopping content, and drive measurable results. Proven track record in scaling paid media impact, managing full-funnel strategies, and aligning stakeholders around high-performing creative solutions. Thrives in fast-paced, collaborative environments that demand innovation and execution.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Paid Media Supervisor

LERMA
08.2023 - Current
  • Elevated Salvation Army Snapchat ROAS by 1.5x within one quarter, and tripled historical goals.
  • Lead the paid media strategy across Meta, Snapchat, Reddit, and TikTok for the Salvation Army and Nature Nate’s.
  • Spearhead monthly agency creative syncs to align paid performance insights with content strategy.
  • Developed dashboards in Looker Studio, automating reporting, and surfacing insights to optimize spend.

Sr Account Executive

VOX GLOBAL
04.2021 - 06.2023
  • Orchestrated paid and organic strategies across Meta, Google, and LinkedIn for legislative and advocacy clients.
  • Increased organic search rankings by 30% and site visibility by 20% for a Fortune 500 brand.
  • Managed buys with premium publishers (e.g., Axios, Politico) to amplify legislative messaging.

Digital Media/Content Strategist

FREELANCE
07.2020 - 04.2021
  • Created content calendars and performance strategies for e-commerce brands across Reels, TikTok, and YouTube.
  • Managed influencer and UGC collaborations to drive awareness and engagement for DTC product launches.

JR Media Planner

ZIMMERMAN
08.2019 - 04.2020
  • Supported national and local media plans for Nissan, spanning OOH, TV, print, and digital.
  • Conducted post-buy analyses and collaborated with account teams to refine the media approach.

Graduate Internship

GOLIN
01.2019 - 07.2019
  • Executed paid campaigns on Meta, LinkedIn, and Twitter for clients, including Adobe and Cisco.
  • Managed trafficking, pacing, and optimization to ensure goal alignment and performance delivery.

Education

Bachelor of Arts - Advertisement & Public Relations, Minor in Business and Psychology

Abilene Christian University
01.2018

Skills

  • Paid media strategy
  • Campaign optimization
  • Data analysis
  • Dashboard development
  • Performance reporting
  • Content strategy alignment
  • Agency experience
  • Cross-functional teamwork
  • Audience targeting
  • Media Buying

Accomplishments

  • Ad2Austin’s 32 Under 32 2025

Certification

  • Meta Certified Media Buying
  • TikTok Certified Media Buying
  • Udemy Dynamic Dashboards and Data Analysis with Data Studio Certified

Timeline

Paid Media Supervisor

LERMA
08.2023 - Current

Sr Account Executive

VOX GLOBAL
04.2021 - 06.2023

Digital Media/Content Strategist

FREELANCE
07.2020 - 04.2021

JR Media Planner

ZIMMERMAN
08.2019 - 04.2020

Graduate Internship

GOLIN
01.2019 - 07.2019

Bachelor of Arts - Advertisement & Public Relations, Minor in Business and Psychology

Abilene Christian University

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