Siavash Zarghanishiraz
Ewing,NJ
Summary
Dynamic Digital Marketing Manager with a proven track record at BALLINCO, LLC, enhancing brand visibility and driving web traffic through innovative campaigns. Expert in content development and Google Analytics, with a knack for collaborative team development. Achieved significant ROI improvements by leveraging targeted link-building strategies and fostering cross-functional team synergy.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Supervisor
TJX
Princeton, USA
01.2024 - Current
- Collaborated with other departments to coordinate workflow processes between teams.
- Developed and maintained a safe working environment, adhering to all safety protocols and regulations.
- Analyzed key performance indicators to identify effective strategies.
- Monitored employee productivity levels on a regular basis to identify areas of improvement.
- Led weekly team meetings to discuss progress, address issues, and plan future actions.
- Implemented quality control measures, significantly reducing error rates.
Intern
DOGS HUGS CAT
Austin, USA
01.2023 - Current
- Developed SEO copywriting strategy for website pages and blog posts.
- Worked with cross-functional teams to achieve goals.
- Completed day-to-day duties accurately and efficiently.
- Analyzed key performance indicators to identify effective strategies.
- Implemented SEO best practices into website design and content creation processes.
- Recommended changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Monitored online presence by managing SEO and SEM efforts across multiple channels.
Digital Marketing Advisor
SOS PRO SERVICES RESTORATION
Bloomfield, USA
01.2023 - Current
- Optimized text, graphics or multimedia assets for SEO or display and usability on internet-connected devices.
- Implemented sustainable strategies to grow quality traffic to brand-specific client websites.
- Monitored competitor activities and developed strategies to differentiate products or services.
- Audited and optimized websites to verify proper performance, visibility and accessibility.
- Conducted A and B testing to improve user experience on websites.
- Created engaging content for social media platforms, including Facebook, Twitter, and Instagram, to foster community growth.
- Optimized paid social Facebook and LinkedIn campaigns by performing A/B and multivariate experiments.
Digital Marketing Specialist
ATLAS IDENO SYSTEM, LLC
Tehran, Iran
01.2019 - 01.2021
- Developed partnerships with influencers and other third-party content creators to expand brand reach.
- Developed and implemented digital marketing strategies to increase brand awareness.
- Evaluated new emerging media or technologies and made recommendations for application within internet marketing or search marketing campaigns.
- Optimized landing pages for search engine optimization purposes.
- Improved advertising initiatives by executing social media and digital marketing campaigns.
- Executed and managed banner, video and other non-text link ad campaigns.
- Managed and optimized PPC campaigns across Google AdWords and Bing to maximize ROI.
- Coordinated with cross-functional teams to ensure brand consistency in all digital marketing efforts.
Digital Marketing Manager
BALLINCO, LLC
Tehran, Iran
01.2016 - 01.2019
- Monitored editorial calendars detailing social media content and ROI review.
- Developed creative digital content and unique campaigns to drive brand exposure.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
- Supported SEO initiatives to improve content, keywords, and branding.
- Recommended policy changes to improve marketing tactics and strategies.
- Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.
- Developed marketing strategies based on corporate objectives and market trends.
Online Sales and SEO Supervisor
KISHWOOD COMPANY
Tehran, Iran
01.2014 - 01.2016
- Created plans to propose solutions to problems related to efficiency, costs or profits.
- Acted as a liaison between upper management and staff, facilitating open communication.
- Monitored operations and reviewed records and metrics to understand company performance.
- Created new strategies for improving customer service standards within the organization.
- Directed and supervised team of 15 employees in daily operations.
- Analyzed key performance indicators to identify effective strategies.
- Collaborated with editorial and consumer marketing teams to create unique, revenue-generating content.
- Directed diverse projects, website and social media optimizations, branding and content creation.
Technical SEO Specialist
BEMAN ADVERTISING AGENCY
Tehran, Iran
01.2012 - 01.2014
- Conducted keyword research to identify potential opportunities for improvement.
- Served as technical expert for site audits, performance analysis and troubleshooting.
- Developed and implemented SEO strategies to increase organic search engine rankings.
- Collaborated with web developers in the implementation of SEO best practices.
- Assisted in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Provided optimization of web page titles, URLs, structured data, SEO copy editing and sitemaps.
- Monitored website performance metrics such as traffic, conversions, bounce rate, using analytics tools like Google Analytics.
Education
Master of Science - Digital Marketing
RUTGERS, THE STATE UNIVERSITY OF NEW JERSEY
Newark, NJ12.2024
Bachelor of Science - Agricultural Engineering, Food Science, and Technology
TEHRAN AZAD UNIVERSITY
Tehran, Iran05.2009
Skills
- Data Analysis with Google Analytics
- Experience with Moz
- WordPress Platform Proficiency
- Content Development
- Content Editing
- HTML Development Skills
- Web Design Styling
- Digital Marketing for Automotive
- Automotive Web Development
- Targeted Link-Building Campaigns
- Staff development
- Business development
- Workflow management
- Risk management
- Collaborative Team Development
Certification
- Think out of the inbox: Email Marketing, 07/30/23
- From likes to lead: Interact with Customers Online, 01/08/23
- Attract and Engage Customers with Digital Marketing, 07/15/22
- Foundation of Digital Marketing and E-commerce, 06/23/22
- Introduction to Google SEO, 05/21/22
References
References available upon request.
Timeline
Supervisor
TJX
01.2024 - Current
Intern
DOGS HUGS CAT
01.2023 - Current
Digital Marketing Advisor
SOS PRO SERVICES RESTORATION
01.2023 - Current
Digital Marketing Specialist
ATLAS IDENO SYSTEM, LLC
01.2019 - 01.2021
Digital Marketing Manager
BALLINCO, LLC
01.2016 - 01.2019
Online Sales and SEO Supervisor
KISHWOOD COMPANY
01.2014 - 01.2016
Technical SEO Specialist
BEMAN ADVERTISING AGENCY
01.2012 - 01.2014
Master of Science - Digital Marketing
RUTGERS, THE STATE UNIVERSITY OF NEW JERSEY
Bachelor of Science - Agricultural Engineering, Food Science, and Technology
TEHRAN AZAD UNIVERSITY
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