Sibel Damar
New York,NY
Summary
Innovative and results-driven Product Marketing Manager with a strong background in digital content creation and narrative design. Expert in crafting engaging content that resonates with audiences, managing cross-functional teams, and spearheading successful go-to-market strategies. Proven ability to bridge game development with user engagement, resulting in cohesive player experiences and product success. Product Marketing Manager with 4+ years of experience developing and executing go-to-market plans for products and services. Consistently delivers messaging highlighting differentiated value propositions in sales collateral, conducts knowledge transfer and training and contributes core messaging for fulfillment of marketing tactics.
Overview
3
3
years of professional experience
Work History
Product Marketing Manager
Everyrealm Inc
02.2024 - Current
- Strategically positioned 'Ringleaders' in the market, defining clear and compelling product messaging
- Led cross-functional teams through successful product launches, overseeing all facets of the go-to-market strategy
- Crafted diverse marketing content, including videos and case studies, enhancing product understanding and user acquisition
- Collected and utilized customer feedback to inform product development and marketing approach
- Monitored and analyzed marketing metrics to adjust and improve promotional strategies and product performance.
Game Content Producer
Everyrealm Inc
03.2023 - 02.2024
- Oversaw content creation and strategy, ensuring all game content was engaging and contributed to player retention
- Managed media assets across the board, from in-game elements to promotional materials, ensuring consistency and quality
- Coordinated with creative and technical teams to maintain a unified vision from concept to game launch
- Acted as a liaison between the game development process and the audience, fostering strong community engagement.
Narrative Designer
Everyrealm Inc
03.2023 - 06.2023
- Engineered the immersive universe of "Ringleaders," a prohibition-inspired twin-stick shooter, crafting a compelling plot, and intricate characters, within an original world.
- Orchestrated seamless integration of narrative elements with gameplay mechanics, enhancing the user experience by aligning story progression with the game loop's rhythm.
- Authored various character-driven narratives, delivering multifaceted perspectives that enriched the game's depth and fostered a strong emotional connection with the audience.
- Designed eye-catching promotional materials, driving increased event attendance and participation rates.
Marketing Manager
Steve Griggs Design
02.2023 - 06.2023
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Streamlined processes within the marketing department for more efficient project management and resource allocation.
- Spearheaded product launches, collaborating with product development teams to create comprehensive go-to-market strategies that drive sales growth.
- Established strong relationships with media outlets through regular outreach efforts, securing valuable press coverage for company news and events.
Digital Content Creator
Piñaq Liquor
08.2022 - 02.2023
- Produced and curated high-quality video content across social media platforms, significantly increasing brand visibility
- Conducted market research and analytics to tailor content strategy, resulting in enhanced viewership and follower growth
- Delivered consistent, brand-strengthening content, building trust and meaningful relationships with the audience.
Social Media Content Creator
HiWave Co
08.2021 - 07.2022
- Earned over 11 Million views with one viral marketing strategy.
- Increased audience engagement through the development of tailored content for each platform.
- Developed and pitched story ideas to editors.
- Developed an in-depth understanding of digital and mobile marketing practices and media.
- Enhanced brand awareness by creating engaging and shareable social media content.
Education
Bachelor of Arts - BFA: Acting, Screenwriting, Directing
University of North Carolina At Greensboro
North Carolina05.2016
Skills
- Narrative Design
- Content Creation and Strategy
- Media Asset Management
- Team Leadership and Coordination
- Audience Engagement and Growth
- Product Positioning and Messaging
- Go-to-Market and Launch Planning
- Marketing Performance Analysis
Personal Information
Title: Product Marketing Manager | Game Content Producer | Digital Content Creator | Actor | Comedian
Timeline
Product Marketing Manager
Everyrealm Inc
02.2024 - Current
Narrative Designer
Everyrealm Inc
03.2023 - 06.2023
Game Content Producer
Everyrealm Inc
03.2023 - 02.2024
Marketing Manager
Steve Griggs Design
02.2023 - 06.2023
Digital Content Creator
Piñaq Liquor
08.2022 - 02.2023
Social Media Content Creator
HiWave Co
08.2021 - 07.2022
Bachelor of Arts - BFA: Acting, Screenwriting, Directing
University of North Carolina At Greensboro
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