SIDDHANTH POLEPALLY
Atlanta,GA
Summary
Analytical and results-oriented professional with a strong background in data-driven decision-making, predictive modeling, and digital marketing. Excels in high-pressure environments by consistently delivering innovative solutions that contribute to overall business success. Expert at leveraging data insights to drive strategic initiatives and optimize marketing campaigns. Adept at identifying trends, patterns, and opportunities to enhance customer engagement and drive revenue growth. Committed to staying ahead of industry trends and continuously enhancing skills to deliver exceptional results.
Overview
5
5
years of professional experience
Work History
Marketing & Operations Manager
3Dimensions IT Services Pvt Ltd
12.2020 - 07.2023
- Built and implemented customer engagement plans, boosting conversion rates by 15%
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Streamlined marketing processes for improved efficiency and cost savings.
Account Manager
Red Matter Technologies
11.2019 - 08.2020
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
Digital Marketing Analyst
GenY Medium
06.2018 - 11.2019
- I was responsible for client relationship management, strategic planning concerning digital growth, online reputation management, project management, coordination with internal teams, reporting & review of account performance
- Optimized digital marketing campaigns for better conversion rates and return on investment.
- Managed Google AdWords campaigns, improving overall click-through rate and cost per acquisition.
Education
Master of Science - Business Analytics
Mercer University
12.2024
Bachelor of Technology - Electronics and Communication
NIIT University
05.2018
Skills
- Data Analysis
- Predictive Modeling
- Visualization and Reporting
- Power BI
- Tableau
- Python
- R Programming
- SQL
- Digital Marketing
- Project Management
- Client Relationship Management
- Microsoft Office
- CRM Management
- Performance Analysis
Projects
- Financial Valuation and Strategic Analysis of American Express.
- Predicting Book Units Sold based on Sales, Unit Price, Rating, and other Factors.
- Coffee Shop Sales Analysis Visualization
Publications
- Performance Enhancement and IOT based monitoring for smart home, ICOIN, 2017, 10.1109/ICOIN.2017.7899537
- Machine Learning based Cloud Integrated Farming, ICMLSC, 2017, https://doi.org/10.1145/3036290.3036297
Timeline
Marketing & Operations Manager
3Dimensions IT Services Pvt Ltd
12.2020 - 07.2023
Account Manager
Red Matter Technologies
11.2019 - 08.2020
Digital Marketing Analyst
GenY Medium
06.2018 - 11.2019
Master of Science - Business Analytics
Mercer University
Bachelor of Technology - Electronics and Communication
NIIT University
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