Sidd Negretti

• Lead Cox’s Regional Marketing organization across expansion markets, retail, partnerships, and multifamily segments.
• Owned regional marketing strategy for 18-state footprint (11M+ households), aligning expansion, retail, channel, and partnership initiatives to enhance customer acquisition and drive revenue growth.
• Led team of 10–20 marketing leaders, managing $10–20M annual operating budget to support strategic initiatives.

KEY IMPACT: Transformed sports sponsorship portfolio into a performance-driven acquisition channel, generating 25,000 incremental retail visits (door swings) at a cost of $10–$20 per visit across Cox retail locations in 2025.

• Led Cox’s Rural Expansion Strategic Solutions team focused on monetizing fiber deployment through partnerships and localized growth strategies.
• Developed monetization strategies that accelerated revenue realization from fiber infrastructure investments by aligning with market needs.
• Built partnerships with public and private infrastructure organizations, unlocking new market entry and driving growth opportunities.

KEY IMPACT: Led strategic partnership with Indian Electric Cooperative to design and commercialize a leased access multi-gigabit fiber network spanning 7 counties (2,000+ miles, 14,000+ homes and businesses).

• Developed product marketing strategy for Cox’s residential portfolio, boosting adoption and improving lifecycle performance.
• Commercialized Home Automation and Cox TV Lite products, enhancing market presence and driving adoption.
• Collaborated with product, sales, and analytics teams to optimize channel performance and segment targeting.