Summary
Overview
Skills
Education
Career Highlights
Timeline
Work History
Certification
Software
Languages
Quote
Interests
Work Preference
OfficeManager
IDAYAT AKINDELE

IDAYAT AKINDELE

San Diego,CA

Summary

Idayat Akindele is an accomplished senior marketing leader with proven success in shaping integrated marketing campaigns that resonate with diverse audiences, resulting in engagement, business growth, and retention. She crafts compelling narratives and authentic messages that drive engagement, influence behaviors, and result in exponential revenue growth.

With a breadth of experience that includes living in 3 different countries and working in 2, plus marketing advisory work in a wide range of industries, Idayat brings the perspective and expertise needed to effectively lead global marketing programs and teams. Beyond that, Idayat leverages data analytics and insights to inform marketing strategies and campaigns.

Overview

8
8
years of professional experience

Skills

  • Marketing campaign management
  • Program Marketing
  • Data Analytics
  • Budgeting and Allocation
  • Channel Marketing
  • Multi-channel marketing background
  • Sales Enablement
  • Customer acquisition campaigns
  • Marketing Analytics
  • Content Strategy
  • Competitive Analysis
  • Search engine management

Education

MBA -

University of California - San Diego
La Jolla, CA
12-2021

Bachelor of Science -

California State University - San Marcos
San Marcos, CA
05-2017

Career Highlights

  • Grew McCreadie Group’s marketing and sales pipeline from zero to 166 MQLs within the first 6 months, driving revenue growth.
  • Produced high-impact marketing demand-gen content, boosting engagement and positioning McCreadie Group as a thought leader.
  • Navigated Thermo Fisher Scientific vertical through competitive landscape to elevate brand awareness, recognition, and market share.
  • Spearheaded development and execution of integrated marketing campaigns that generated $3M+ in revenue for Thermo Fisher.
  • Delivered exponential 800% increase in lead generation for Thermo Fisher by partnering on cross-functional marketing initiatives.
  • Trained and developed 5 Account Coordinators at Aya Healthcare to earn Account Manager promotions, while managing accounts.

Timeline

Marketing Manager

MCCREADIE GROUP SOFTWARE, LLC
01.2024 - Current

Global Marketing Manager

THERMO FISHER SCIENTIFIC INC.
07.2021 - 01.2024

Marketing Program Manager

THERMO FISHER SCIENTIFIC INC.
07.2021 - 08.2022

Account Manager

AYA HEALTHCARE
09.2018 - 06.2021

Assistant Manager

Enterprise Rent-A-Car Holdings
07.2017 - 08.2018

Marketing Assistant

Iya Foods, LLC
06.2016 - 08.2016

MBA -

University of California - San Diego

Bachelor of Science -

California State University - San Marcos

Work History

Marketing Manager

MCCREADIE GROUP SOFTWARE, LLC
01.2024 - Current
  • Drive and manage brand positioning and demand-generation strategies, to support business goals
  • Led successful end-to-end marketing campaigns to promote brand awareness, boost lead generation, achieving a 20% YoY increase in MQLs
  • Developed Vestigo's Ideal Customer Profiles (ICPs), driving targeted marketing efforts that improved audience alignment and engagement
  • Streamlined marketing automation and lead management by implementing HubSpot CRM and integrating with Salesforce, resulting in a 20% YoY increase in Marketing Qualified Leads (MQLs)
  • Finalized Vestigo's messaging framework and identified four key messaging pillars that clarified brand positioning and value propositions
  • Tracked and reported on key performance metrics, ensuring that marketing and demand-gen campaigns aligned with overall business goals and delivered measurable results including a significant increase in MQLs and SQLs
  • Supported market expansion initiatives through domestic and international lead-gen activities, resulting in 40 new MQLs and 5 new SQLs in Q2 alone.

Global Marketing Manager

THERMO FISHER SCIENTIFIC INC.
07.2021 - 01.2024
  • Promoted to direct multi-channel market strategy for OMICS vertical campaigns within Life Science Mass Spec (LSMS) business unit
  • Lead cross-functional teams of commercial, marketing, operations, and customer experience leaders to develop, align, and execute quarterly and yearly strategic plans
  • Tracked and reported on KPIs to validate campaign effectiveness and ROI
  • Manage campaigns within $800K budget
  • Proved potential of OMICS vertical with $45M in marketing-driven revenue - 2nd-highest contribution in LSMS - and $3M in booked revenue in Q4'22 by creating integrated marketing campaigns that won new and existing business opportunities
  • Informed and optimized campaigns by leveraging market research, customer insights, and performance metrics to enable new customer acquisition, demand generation, and opportunity capture
  • Contributed to 20% YoY increase in sales qualified opportunity, exceeding 13.4% target for 2022
  • Achieved 123% and 128% of 2023 plans for marketing-driven revenue and sales qualified opportunities, respectively, with global wins at $11M in EMEA, $13M in China, and $14M in the Americas
  • Wins were distributed across referral, website, tradeshow, paid search, seminar, display ad, and email / telemarketing channels
  • Boosted customer engagement 30% by spearheading development and deployment of global marketing communications strategies, involving user-centric content and messaging that leverages market insights to resonate with diverse audience segments
  • Propelled OMICS performance YoY on Thermofisher.com with 12%+ boost in visits, 800% increase in recorded orders, and 684% gain in booked revenue over 2022
  • Secured approvals and buy-in from cross-functional and divisional business leaders by developing and clearly presenting complex marketing strategies, comprehensive plans, and measurable outcomes.

Marketing Program Manager

THERMO FISHER SCIENTIFIC INC.
07.2021 - 08.2022
  • Led and collaborated with cross-functional teams to identify and address marketing challenges, develop and deploy effective solutions, and facilitate seamless execution
  • Leveraged KPIs to evaluate campaign effectiveness and make data-driven decisions
  • Mentored team of interns
  • Established cohesive product vision and strategy by leading cross-functional team of 12 global and regional development managers to align marketing plans with critical business requirements and strategic objectives of Clinical NextGen Sequencing Division
  • Partnered with market development teams to design, craft, and implement user-centric integrated marketing campaigns that leveraged customer and market insights to drive customer acquisition, revenue generation, and product adoption globally
  • Surpassed KPIs with $250K+ in revenue generated from more than 35 marketing initiatives delivered within tight deadlines and with digital marketing precision
  • Managed all 35+ tactics to fully utilize data and metrics in optimizing execution
  • Positioned Marketing Program Management team to navigate challenges and deliver results by mentoring team members, sharing strategic insights, and fostering collaborative, continuous improvement-focused environment.

Account Manager

AYA HEALTHCARE
09.2018 - 06.2021
  • Built and managed portfolio of 15 key accounts through strategic negotiations to align client needs with business objectives to create sustainable revenue streams
  • Led team of 4 account coordinators
  • Filled 80% of all open positions by strategically collaborating across client departments to balance staffing requirements with business goals
  • Built strong client relationships by consistently staffing 300 healthcare positions each quarter
  • Protected brand reputation as client liaison facilitating seamless communications with all key internal and client stakeholders
  • Identified and addressed competitive threats via proactive market analysis and development of data-driven strategies and solutions
  • Assembled productive and efficient Account Coordinator team by providing coaching and professional development opportunities.

Assistant Manager

Enterprise Rent-A-Car Holdings
San Diego, California
07.2017 - 08.2018
  • Assisted the Branch Manager with daily fleet planning, logistics, and overall branch operations.
  • Mentored and trained new interns and Management Trainees in sales techniques, customer service, and company processes.
  • Marketed to new accounts while maintaining and strengthening relationships with existing key business accounts.
  • Took full responsibility for managing the branch in the absence of the Branch Manager.
  • Developed and implemented successful sales strategies, fostering a competitive yet collaborative team environment.
  • Engaged daily with customers to ensure exceptional rental experiences and high levels of customer satisfaction.
  • Consistently improved and nurtured relationships with business accounts, contributing to increased repeat business.
  • Demonstrated strong selling skills, with multiple top-40 sales metric achievements across the branch.

Marketing Assistant

Iya Foods, LLC
North Aurora, Illinois
06.2016 - 08.2016
  • Led all social media marketing initiatives, including content creation, scheduling, and in-person sales promotions.
  • Managed a large customer database, using Microsoft Excel to track and monitor customer information efficiently.
  • Developed and implemented systems for tracking customer data and inventory to optimize operational efficiency.
  • Collected and analyzed customer data to identify purchasing trends and behaviors, informing marketing strategies.

Certification

Certificate of Completion for Marketing Analytics & Data Science for Marketers Course

Software

HubSpot

Salesforce

Adobe Campaign Manager

Power BI

Mondaycom

Asana

Workfront

Trello

Microsoft Office

Languages

Yoruba
Native or Bilingual
English
Native or Bilingual

Quote

There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins

Interests

Volunteer Mentor, 3rd and 4th-Year Business Students at California State University San Marcos

Work Preference

Work Type

Full Time

Work Location

RemoteHybrid

Important To Me

Career advancementWork-life balanceCompany CultureHealthcare benefitsPersonal development programsWork from home optionPaid time off

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IDAYAT AKINDELE