Crunch Fitness
Marketing Coordinator
December 2022 - present
- Supported the Marketing Director in establishing and evaluating a marketing strategy and plan by analyzing and assembling trend forecasts, updating calendars and organizing and planning promotional campaigns and events.
- Managed 12+ social media accounts for locations in pre-sale
- Created, designed and sent email and text campaigns for monthly promotions and sales
Armature Works and Metro Lagoons
Operations Intern at Armature Works
August 2021 - October 2021
- Collaborated in the planning and hosting of monthly marketing events of 100+ people
- Anticipate the needs of guests and employees in order to ensure their seamless and positive experience.
- Cultivated organizational management techniques in order to efficiently supervise and lead others in the future
Promoted to Marketing Intern at Metro Lagoons
October 2021 - September 2022
- Implemented tools and methods for collecting consumer data, such as, surveys, opinion polls, and questionnaires
- Updated digital residential calenders for weekly and monthly events
- Optimized website SEO through backend WordPress functions
Ad 2 Tampa Bay Marketing Committee
Media Planner/Buyer
September 2021 - June 2022
- Collected and analyzed data to identify consumer trends and target demographics
- Researched consumer opinions and marketing strategies while proposing adjustments to current strategies accordingly
- Determined the most effective media mix to display ads
- Created advertisements for local non profits collaborating with platforms such as IHeart Radio and WTSP (CBS)
Office of Career Services at the University of Tampa
Research Associate, Industry Research Project
August 2021 - December 2021
- Developed primary and secondary research to support social media optimization and engagement
- Worked with a team of 4 peers to regularly provide necessary target demographic information for provided client