Sieglinde Rivas
Tamarac,FL
Summary
Dynamic Account and Marketing Manager offering expertise in building partnerships, retaining key accounts and enhancing profit channels. Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies. Collaborative and strategic Team Leader with robust background in Customer Relationship Management.
Overview
17
17
years of professional experience
Work History
Box Office/Sales Representative
Broward Center For The Performing Arts | Part Time
11.2017 - Current
- Fostered lasting relationships with patrons through effective communication and quick response, resulting in long-term loyalty.
- Collaborated with sales department to brainstorm methods to upsell tickets to various shows using Ticketmaster (Archtics) to extract data for email blasts and mailing lists.
- Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals for upcoming shows.
- Developed and implemented marketing plans to increase brand awareness and drive sales.
- Greeted over 500 patrons per event and determined best approach to provide optimal service and sales.
Account Manager
Atlas
08.2017 - 03.2023
- Built relationships with customers and community to promote long term business growth.
- Oversaw new business development to generate sales leads, negotiate client pricing and forecast revenue.
- Engage with Boundary Partners to gather and analyze consumer insights, industry trends, competitive strategies, new product development and pricing to proactively identify opportunities.
- Developed and implemented strategies to increase client retention.
- Negotiated prices for products and freights to reduce cost of acquisition by achieving lower price.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
Production Sales and Marketing Manager
Atlas
08.2011 - 08.2017
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Organized promotional events and interacted with customers at trade shows to increase sales volume.
Marketing Manager
L.P Watch Group
01.2007 - 08.2011
- Outline and develop strategic global and domestic editorial plans for men’s and women’s national, regional, online and trade shows.
- Development of new marketing projects aiming to utilize conventional media and social media to promote new company products to establish pricing for advertising run-times.
- Strategic support and content creation to enable business achieve success.
- Developed marketing content such as daily vlogs, promotional materials, and advertisements for social media.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Recruited and hired capable team members to add value and diverse skills set to marketing department
Education
Bachelor of Arts - Marketing
Florida International University
Miami, FL12.2014
Skills
- Business Development
- Product Development
- Project Management
- Special Event Promotion
- Sales & Brand Strategies
- Advertising & Marketing Communication Strategies
- Ticket Sales (Sporting, Theater, Concert) events
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Box Office/Sales Representative
Broward Center For The Performing Arts | Part Time
11.2017 - Current
Account Manager
Atlas
08.2017 - 03.2023
Production Sales and Marketing Manager
Atlas
08.2011 - 08.2017
Marketing Manager
L.P Watch Group
01.2007 - 08.2011
Bachelor of Arts - Marketing
Florida International University
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