Summary
Overview
Work History
Education
Skills
Entrepreneurialventures
Timeline
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Sierra Cannon

Fountain Valley,CA

Summary

Innovative and results-driven full-time content creator and business owner with a proven track record of entrepreneurial success. Expertise in developing and executing comprehensive digital marketing strategies, driving brand growth, and maximizing online presence. Adept at creating engaging multimedia content and managing social media platforms with a combined following of over 800,000 across Tiktok and Instagram. Demonstrated ability to blend creative vision with strategic insight to deliver compelling brand narratives and enhance customer engagement. Seeking to leverage entrepreneurial skills and creative prowess to contribute to the success and expansion of a dynamic organization

Overview

3
3
years of professional experience

Work History

Founder

Girls Girl Studio
01.2024 - Current
  • Founded and operate a successful clothing brand specializing in women's clothing
  • Develop and execute comprehensive marketing strategies, encompassing social media, email campaigns, and influencer collaborations
  • Manage e-commerce websites, inventory, and customer inquiries to ensure a seamless shopping experience and customer satisfaction.
  • Manage all aspects of social media presence across platforms (Instagram and TikTok)

Full-Time Content Creator

Sierra Cannon
01.2022 - Current
  • Oversee content creation for personal brand with over 800,000 followers and 5 million monthly views across platforms(@sierracannon).
  • Produce high-quality multimedia content including videos, photography, and written articles aligned with brand aesthetics and messaging.
  • Collaborate with brands on sponsored content, integrating product placements and endorsements organically into content.
  • Execute end-to-end content production, from conceptualization and shooting to editing and publishing, ensuring high production quality and consistency.
  • Utilize SEO and digital marketing strategies to optimize content reach and engagement, resulting in significant follower growth and brand awareness.
  • Utilize analytics and audience insights to optimize content strategy and increase audience reach and engagement
  • Stay current with industry trends, techniques, and innovations to continuously enhance content quality and relevance
  • Develop and maintain relationships with industry professionals and brands, leading to opportunities for partnerships, sponsorships, and collaborations
  • Manage content calendar, including planning, scheduling, and tracking performance metrics to optimize content strategy and drive growth
  • Utilize strong photography and videography skills to create visually appealing and high-quality content that resonates with the target audience.

Education

Associate's Degree - Business

Golden West College

Skills

  • Social Media Management
  • Social Media Strategy
  • Content Creation
  • Community Engagement
  • Analytics and Data Interpretation
  • Campaign Planning and Execution
  • Strategic Planning and Brand Development
  • Excellent Communication and Interpersonal Skills

Entrepreneurialventures

Founder, Girls Girl Studio, 2024-01-01, Present, Conceptualize and design clothing collections, overseeing the entire production process from design to manufacturing and distribution., Develop marketing strategies to promote the brand, including social media campaigns, influencer collaborations, and pop-up events., Manage e-commerce websites, inventory, and customer inquiries to ensure a seamless shopping experience and customer satisfaction.

Timeline

Founder

Girls Girl Studio
01.2024 - Current

Full-Time Content Creator

Sierra Cannon
01.2022 - Current

Associate's Degree - Business

Golden West College

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