Sierra Wood
Creative Director & Creative Marketer
Ventura,CA
Summary
Proactive creative leader with strength in 360 marketing strategy, editorial style photography and live events. Collaborator and team player with the ability to guide teams intentionally. Proficient in creative marketing & social media, in-studio photo production and spreading overall brand awareness. Passionate about curating unique multi-generational marketing content that is both inclusive and prioritizes DEI. A desire to market through artistry and steward impactful results.
Overview
9
9
years of professional experience
Work History
Creative Director
Conversate Collective (Contract)
Los Angeles, CA
01.2023 - Current
- Led creative team meetings to share ideas and bring actionable plans to fruition.
- Mentored team members in learning and adopting creative leadership skills.
- Cultivated client relationships in effort to adhere to client needs and garner reoccurring business partnerships.
- Researched agencies as well as vendors that offer emerging marketing trends and technology related tools.
- Managed writers, artists, designers and project managers with a hands-on approach to successfully accomplish daily work and special projects.
- Compiled creative decks through using storyboards and/or mood boards to communicate the overall vision.
Creative Director of Editorial
Six Day Magazine
Los Angeles, CA
10.2021 - 11.2022
- Planned content according to publication's style, editorial policy and publishing requirements.
- Oversaw artwork, layout and printing, adhering to deadlines and budget requirements.
- Developed brand story + content ideas, considering both the reader and the social media audience appeal.
- Held editorial meetings to generate publication ideas and recommendations from collaborators.
- Creative Directed social content and editorial shoots, in studio and on location.
- Proposed new concepts through storyboards and mood-boards.
Director of Creative Media
Calvary Community Non-Profit
Westlake Village, CA
09.2020 - 10.2021
- Oversaw a team of up to 25 staff and volunteers.
- Drove marketing strategies that were applicable to every internal department and external outreach.
- Directed photographers, videographers and graphic designers in curating content in studio and on location - to contribute to Calvary's overall content strategy.
- Helped increase revenue by 20% during COVID by up-leveling digital communication efforts and creating new avenues to maintain and further develop community in-person + online.
- Led the team from start to finish in the curation of digital and print assets to support in overall creative direction - using relevant digital programs (i.e. Adobe, Canva, Over, Lightroom, etc).
Creative Marketing Consultant
Eliot Beauty - Contract
City of Los Angeles, CA
03.2020 - 09.2020
- Generated tailor-made content aligned with brand image.
- Curated monthly content calendars to schedule timely posts.
- Strategized useful, creative and timely content on social media.
- Managed and coordinated all outsourced freelancers brought in to carry out brand strategy.
- Developed social media marketing strategies to help the brand increase sales.
Creative Marketing Consultant
S2 Aesthetics - Contract
City of Los Angeles, CA
11.2019 - 08.2020
- Developed copy for blog posts, landing pages and social media platforms to further marketing endeavors.
- Facilitated micro influencer partnerships and tracked each individuals overall impact.
- Aligned visual design and brand messaging elements to deliver consistency across digital advertising and marketing platforms.
- Directed social media and digital marketing initiatives to promote brand building, guest retention and revenue-focused activities.
Creative Director (Social Emphasis)
Cale & Cael - Fashion Brand
City of Los Angeles, CA
10.2019 - 07.2020
- Translated marketing objectives into creative strategies, designs and plans.
- Monitored each creative campaign's performance and reported findings to client.
- Utilized platforms such as Instagram, Facebook & TikTok to promote fashion brand.
- Generated marketing plans to curate attractive, engaging, creative and easily producible content.
- Kept daily operations, long-term projects and photoshoots in line with schedule and budget demands.
- Acted as the in studio creative director for campaign shoots, editorial images and social content.
Creative Director & Content Writer
NVZXN Entertainment
City of Los Angeles, CA
07.2019 - 07.2020
- Performed in-depth research into topics to write clear and accurate copy.
- Oversaw the creation of all visual elements for a successful digital re-brand.
- Forecasted and tracked trends - specific to the music and entertainment industry.
- Delivered high-quality, insightful, informative and entertaining written content while meeting deadlines.
- Worked effectively in cross-functional, fast-paced environments to effectively run all creative elements for high profile live events, as well as manage the live event execution team.
Creative Marketing & Communications Manager
Empire Design International
Moorpark, CA
02.2018 - 07.2019
- Cultivated consistency in content and tone to create an overall brand language.
- Managed creation of marketing materials, collateral and sales support tools.
- Analyzed key performance indicators monthly, applying findings to drive future strategic planning.
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
- Proposed innovative storylines for digital content and developed unique campaigns to promote brand engagement.
Personal Assistant & Communications Coordinator
24 Hour Real Estate - Angelique Szeman
Los Angeles, CA
03.2016 - 02.2018
- Carried out data analysis and the inputting of personal contacts into the 24 Hour Real Estate system.
- Managed inbox and all client inquires consistently for my superiors.
- Organized personal and professional calendars with reminders for upcoming meetings and events.
- Formulated engagement optimization plans and offered trend analysis to move the needle on social analytics.
- Planned and facilitated meetings to share social marketing plans and elaborate on future business goals.
- Collaborated with other departments to coordinate strategic social marketing activities.
Education
Certification of Completion - Creative Direction For Fashion Media
Condé Nast College of Fashion & Design
Los Angeles, CA2020
Certification of Completion - Fashion Industry Essentials Program
Parsons The New School For Design
New York, NY (Online)2019
Associate of Arts - Theology + Cultural Studies
California Coast College
Ventura, CA2018
Certified Marketing Associate - Marketing Boot Camp
Pepperdine | Graziadio
2017
Social Marketing Certification -
Hootsuite Academy
2017
Skills
Creativity
Copywriting
Collaboration
Communication
Budget Oversight
Editorial Direction
Artistic Direction
Creative Direction
Trend & Data Analysis
Team Management
Project Management
Campaign Execution
Live Event Production
Experiential Marketing
Social Media & Marketing Strategy
Internships
- Assistant to Creative Director Internship, Pageant 360, Calabasas, CA
- Assistant to Product Designer Internship, Jacob Taylor New York, Los Angeles, CA
- Creative Media Internship, Eastern Sky Production Company, Los Angeles, CA
Timeline
Creative Director
Conversate Collective (Contract)
01.2023 - Current
Creative Director of Editorial
Six Day Magazine
10.2021 - 11.2022
Director of Creative Media
Calvary Community Non-Profit
09.2020 - 10.2021
Creative Marketing Consultant
Eliot Beauty - Contract
03.2020 - 09.2020
Creative Marketing Consultant
S2 Aesthetics - Contract
11.2019 - 08.2020
Creative Director (Social Emphasis)
Cale & Cael - Fashion Brand
10.2019 - 07.2020
Creative Director & Content Writer
NVZXN Entertainment
07.2019 - 07.2020
Creative Marketing & Communications Manager
Empire Design International
02.2018 - 07.2019
Personal Assistant & Communications Coordinator
24 Hour Real Estate - Angelique Szeman
03.2016 - 02.2018
Certification of Completion - Creative Direction For Fashion Media
Condé Nast College of Fashion & Design
Certification of Completion - Fashion Industry Essentials Program
Parsons The New School For Design
Associate of Arts - Theology + Cultural Studies
California Coast College
Certified Marketing Associate - Marketing Boot Camp
Pepperdine | Graziadio
Social Marketing Certification -
Hootsuite Academy
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