Sierra Fernald
Los Angeles,USA
Summary
Creative and art director with extensive experience in executing impactful campaigns across various platforms. Demonstrated leadership in team management, fostering creativity, and ensuring brand consistency for notable clients including Dr. Martens, Sephora, Mastercard, Shopify and the NFL. Expertise in strategic planning and design innovation has driven business growth and enhanced brand visibility. Previous contributions led to measurable increases in customer engagement and market presence.
Overview
8
8
years of professional experience
Work History
Experiential Creative Lead (Freelance)
Coffee 'N Clothes Agency
Los Angeles, USA
09.2024 - Current
- Led client meetings to discuss creative direction and review progress against goals.
- Ensured timely delivery of projects within budget constraints, while maintaining quality standards.
- Organized brainstorming sessions to generate new ideas for marketing initiatives.
- Presented concepts and ideas to internal teams and external clients.
- Developed creative strategies to drive engagement, brand awareness, and customer loyalty.
- Managed a team of graphic designers in the creation of visuals for campaigns.
- Led creative team meetings to share ideas and bring actionable plans to fruition.
Experiential Creative Director (Freelance)
Conversate Collective Agency
Los Angeles, USA
01.2023 - Current
- Led creative team meetings to share ideas and bring actionable plans to fruition.
- Mentored team members in learning and adopting creative leadership skills.
- Cultivated client relationships in effort to adhere to client needs and garner reoccurring business partnerships.
- Researched agencies as well as vendors that offer emerging marketing trends and technology related tools.
- Managed writers, artists, designers and project managers with a hands-on approach to successfully accomplish daily work and special projects.
- Compiled creative decks through using storyboards and/or mood boards to communicate the overall vision.
Director of Creative + Editorial (Contract)
Six Day Magazine
Los Angeles, USA
10.2021 - 10.2023
- Planned content according to publication's style, editorial policy and publishing requirements.
- Oversaw artwork, layout and printing, adhering to deadlines and budget requirements.
- Developed brand story + content ideas, considering both the reader and the social media audience appeal.
- Held editorial meetings to generate publication ideas and recommendations from collaborators.
- Creative Directed social content and editorial shoots, in studio and on location.
- Proposed new concepts through storyboards and mood-boards.
Creative Director of Digital (Part-Time)
Calvary Westlake Church
Westlake Village, CA
06.2020 - 01.2022
- Oversaw the production of digital assets such as videos, websites, and interactive experiences.
- Organized cross-functional teams to produce creative content for campaigns.
- Managed a team of designers, copywriters, photographers, illustrators, videographers, and other creatives.
- Lead brainstorming sessions to generate ideas for upcoming marketing initiatives.
- Directed photo shoots with external vendors to ensure quality standards were met.
- Attended church events such as conferences, weekly services, worship nights, live recordings, and beyond to ensure quality content capture for marketing purposes.
Creative Strategist (Contract)
Allied Global Marketing
Los Angeles, USA
01.2021 - 01.2022
- Conceptualized and executed multi-platform campaigns for film and entertainment clients, blending storytelling, influencer strategy, and experiential marketing.
- Led creative development for digital-first activations, from ideation to post-production, ensuring alignment with brand identity and audience insights.
- Collaborated with internal teams and external partners to deliver high-impact social media content, branded look books, and visual presentations.
- Led brainstorming sessions to generate innovative ideas for promotional activities.
- Developed content strategy for various digital platforms including websites, mobile apps, email campaigns.
- Recommended changes in order to maximize reach and engagement levels across multiple channels.
- Directed teams across strategy, design, and production to bring campaigns to life on time and on budget.
Social Creative Director
Cale & Cael Fashion
City of Los Angeles, USA
10.2019 - 09.2021
- Translated marketing objectives into creative strategies, designs and plans.
- Monitored each creative campaign's performance and reported findings to client.
- Utilized platforms such as Instagram, Facebook & TikTok to promote fashion brand.
- Generated marketing plans to curate attractive, engaging, creative and easily producible content.
- Kept daily operations, long-term projects and photoshoots in line with schedule and budget demands.
- Acted as the in studio creative director for campaign shoots, editorial images and social content.
Creative Marketing & Communications Manager
Empire Design International
Moorpark, USA
02.2018 - 06.2020
- Cultivated consistency in content and tone to create an overall brand language.
- Managed creation of marketing materials, collateral and sales support tools.
- Analyzed key performance indicators monthly, applying findings to drive future strategic planning.
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
- Proposed innovative storylines for digital content and developed unique campaigns to promote brand engagement.
Creative Director
NVZXN Entertainment
City of Los Angeles, USA
01.2017 - 01.2019
- Performed in-depth research into topics to write clear and accurate copy.
- Oversaw the creation of all visual elements for a successful digital re-brand.
- Forecasted and tracked trends - specific to the music and entertainment industry.
- Delivered high-quality, insightful, informative and entertaining written content while meeting deadlines.
- Worked effectively in cross-functional, fast-paced environments to effectively run all creative elements for high profile live events, as well as manage the live event execution team.
Education
Associate of Arts - Theology + Cultural Studies
California Coast College
Ventura, CA01.2018
Certification of Program Completion - Fashion Industry Essentials Program
Parsons The New School For Design
New York, NY01-2017
Certificate of Program Completion - Fashion Marketing
Pepperdine | Graziadio - Boot Camp Intensive
Malibu01.2017
Certification of Completion - Creative Direction For Media
Condé Nast College of Fashion & Design
Los Angeles, CA01.2016
Social Marketing Certification -
Hootsuite Academy
01.2016
Skills
- Creative copywriting
- Collaborative communication
- Budget management
- Editorial direction
- Trend analysis
- Project management
- Event production
- Experiential marketing
- Social media strategy
- Team leadership
- Photography direction
- Creative direction
- Brand strategy
- Visual storytelling
- Digital marketing
- Client relationship management
- Campaign execution
- Concept development
- Strategic thinking
- Concept pitching
- Deadline oriented
- Media industry expertise
- Design leadership
- Storyboard creation
- Art direction
- Expertise in Google Suite
- Proficiency in Adobe Creative Suite
- Senior Canva designer
- Competency in Slack
- Deep understanding of Notion
References
References available upon request.
Timeline
Experiential Creative Lead (Freelance)
Coffee 'N Clothes Agency
09.2024 - Current
Experiential Creative Director (Freelance)
Conversate Collective Agency
01.2023 - Current
Director of Creative + Editorial (Contract)
Six Day Magazine
10.2021 - 10.2023
Creative Strategist (Contract)
Allied Global Marketing
01.2021 - 01.2022
Creative Director of Digital (Part-Time)
Calvary Westlake Church
06.2020 - 01.2022
Social Creative Director
Cale & Cael Fashion
10.2019 - 09.2021
Creative Marketing & Communications Manager
Empire Design International
02.2018 - 06.2020
Creative Director
NVZXN Entertainment
01.2017 - 01.2019
Associate of Arts - Theology + Cultural Studies
California Coast College
Certification of Program Completion - Fashion Industry Essentials Program
Parsons The New School For Design
Certificate of Program Completion - Fashion Marketing
Pepperdine | Graziadio - Boot Camp Intensive
Certification of Completion - Creative Direction For Media
Condé Nast College of Fashion & Design
Social Marketing Certification -
Hootsuite Academy
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