Hi, I’m
Sierra Ferrari
Charlotte,NC
Summary
Digital Marketing Analyst & SEO Specialist with a strong background in client relationship management, employee training, and cross-functional project coordination at Community Marketing Services. Skilled in developing and executing data-driven digital marketing strategies that boost online visibility, optimize SEO performance, and enhance user engagement. Proven ability to lead teams, streamline processes, and deliver measurable results that improve customer satisfaction and business efficiency. Passionate about turning insights into action and driving continuous growth.
Overview
18
years of professional experience
3
years of post-secondary education
Work History
Community Marketing ServicesCarlotte, NC
Business Account Manager
03.2024 - Current
Job overview
- Developed training programs for new employees in order to maximize efficiency and productivity.
- Developed and maintained strong relationships with clients to ensure customer satisfaction.
- Managed a portfolio of accounts by providing personalized service and maintaining accurate records of all interactions.
- Managed multiple accounts simultaneously while meeting deadlines.
Farrers Fire ProtectionCharlotte, NC
Business Operations Manager
09.2022 - 10.2024
Job overview
- Provided technical expertise in resolving complex issues related to operations.
- Managed the daily operations of the business, including staff scheduling and resource allocation.
- Provided guidance and support to employees in order to maximize performance and productivity.
- Ensured compliance with all relevant policies, regulations, and procedures.
- Worked closely with other departments to ensure smooth operations across the organization.
Self-employeedHouston, TX
Real Estate Agent
02.2018 - 07.2022
Job overview
- Prepared comparative market analysis to estimate properties' value.
- Negotiated purchase agreements and contracts with buyers and sellers.
- Organized promotional materials used in sales presentations.
- Provided guidance to clients throughout the entire buying or selling process.
- Performed administrative duties such as preparing paperwork for listing presentations, tracking sales data and updating internal databases.
Houston Highway Credit UnionHouston, TX
Banking Specialist
02.2017 - 01.2019
Job overview
- Assisted in creating new accounts, processed deposits and withdrawals, and maintained accurate records of transactions.
- Analyzed financial statements and credit reports to determine creditworthiness of potential borrowers.
- Tracked changes in banking regulations affecting lending practices or consumer protections.
- Maintained updated knowledge of banking regulations and laws related to consumer protection and fraud prevention.
Various Organiztions & Non-profitHouston, TX & Biddeford,ME
Temp Worker
05.2007 - 02.2017
Job overview
- Created spreadsheets to track inventory levels and other relevant information.
- Organized office supplies and ensured adequate stock levels were maintained.
- Organized, analyzed and prepared data research reports in compliance with operations and record-keeping standards.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Assisted with administrative tasks such as scheduling events, ordering supplies and managing budgets.
- Conducted regular evaluations to assess student progress, identify areas for improvement and adjust training plans accordingly.
- Planned workouts tailored specifically towards improving overall strength, agility and endurance.
- Provided administrative support to staff members including typing letters, filing documents, and scanning and copying documents when necessary.
- Processed customer payments using cash registers or point-of-sale terminals according to company policies and procedures.
- Handled multiple lines simultaneously while routing calls efficiently to the appropriate departments or individuals within the company.
- Provided assistance with any other duties assigned by management as needed.
Education
Full Sail UniversityWinter Park, FL
Bachelor of Science from Digital Marketing
06.2022 - 07.2025
Skills
- Digital marketing strategies
- Executive leadership
- Client and vendor relations
- Project management
- Team collaboration
- Communication skills
- Employee training and development
- Contract administration
- Social media management
- Google analytics setup
- Customer targeting
- Web development
- Content strategy
- Affiliate marketing
- Project leadership
- Competitive analysis
- Machine learning
- Data insight management
- Segmentation strategy development
- Strategic planning
- Data analytics
- ROI
- Gap analysis
- Campaign optimization
- Decision-making
- Interpersonal communication
- Interpersonal skills
- E-commerce strategies
- Email marketing
- Web content management
- Digital advertising
- Progress tracking
- Digital marketing strategies
- Blogging
- Competitor analysis
- Talent development
- Branding support
- Analytical skills
- Affiliate programming
- Continuous improvement
- Project coordination
- Adobe creative suite
- Problem-solving aptitude
- Landing page optimization
- Task prioritization
- Keyword research
- Excellent communication
- Attention to detail
- Content development
- Cross-functional team collaboration
- SEO proficiency
- Generating brand awareness
- Social media engagement
- SEM best practices
- Google analytics expertise
- CRM software
- ROI analysis
- Professional demeanor
- Advertising strategies
- SEO strategies
- User experience
- Search engine marketing
- Keyword optimization
- Test planning
- Content marketing
- Keyword analysis
- Marketing support
- KPI reporting
- Data analysis
- Requirements gathering
- Social media integration
- Consumer behavior research
- Written communication
- Writing and editing
- Performance metrics
- Lead generation
- Google Analytics understanding
- Technical writing
- Microsoft Excel
- Google adwords
- KPI monitoring
- Organizational skills
- Promotional planning
- Strategize SEO plans
- Strategic networking
- Relationship building
- Team leadership
- Content curation
References
References available upon request.
Timeline
Business Account Manager
Community Marketing Services
03.2024 - Current
Business Operations Manager
Farrers Fire Protection
09.2022 - 10.2024
Full Sail University
Bachelor of Science from Digital Marketing
06.2022 - 07.2025
Real Estate Agent
Self-employeed
02.2018 - 07.2022
Banking Specialist
Houston Highway Credit Union
02.2017 - 01.2019
Temp Worker
Various Organiztions & Non-profit
05.2007 - 02.2017
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