Sierra King-Veteto
Auburn,CA
Overview
9
9
years of professional experience
Work History
Tribal Programs Manager
United Auburn Indian Community
06.2023 - Current
- Lead marketing strategy across newsletters, email campaigns, and social media platforms to promote community events and initiatives, achieving a program utilization increase from 40% to 85% within one year.
- Develop and host educational workshops focused on financial literacy, homeownership, credit management, and long-term wealth building, integrating values of stewardship and empowerment.
- Oversee a team of three staff members, providing mentorship, goal alignment, and accountability to ensure operational excellence.
- Create mission-driven content that connects with diverse audiences while maintaining a values-based and culturally respectful tone.
- Manage outreach and community engagement initiatives, strengthening visibility and trust across a member base of over 400 individuals.
- Review, evaluate, and approve program applications to ensure equitable access and program compliance.
Business Partner & Consultant
Sunday Morning Marketing
02.2019 - 04.2023
- Built the HR and payroll function from the ground up, implementing compliant, values-based policies and streamlined systems.
- Partnered with the CEO on organizational planning, leadership strategy, and employee engagement initiatives that reinforced a mission-driven culture.
- Oversaw social media and digital marketing strategy, helping shape the company’s public voice and grow its reach across multiple platforms.
- Developed and executed content campaigns for both Christian and secular clients, tailoring messaging to align with brand values and audience demographics.
- Collaborated with creative teams to refine tone, improve engagement analytics, and strengthen brand consistency across all channels.
- Served as Acting Operations Officer (June 2021 – May 2022); led the implementation of a new SaaS platform, increasing user engagement by 20% and cutting operational costs by 15%.
- Conducted market research to inform strategic decision-making and partnerships.
Human Resources Manager
Independent Living, Inc.
11.2016 - 02.2019
- Managed HR operations for 1200+ employees
- Developed comprehensive talent development programs
- Leveraged data for strategic HR planning and established performance metrics for productivity enhancement
- Modernized HR systems through digital transformation, introducing automated onboarding and performance review
processes - Championed employee development programs, resolved workplace conflicts, and maintained compliance with labor
regulations and policies
Skills
- Social Media Strategy & Audience Growth
- Content Creation & Brand Storytelling
- Faith-Based Communication
- Campaign Development & Performance Analysis
Timeline
Tribal Programs Manager
United Auburn Indian Community
06.2023 - Current
Business Partner & Consultant
Sunday Morning Marketing
02.2019 - 04.2023
Human Resources Manager
Independent Living, Inc.
11.2016 - 02.2019
United States Army Veteran
Apr 2012 - Jun 2016
Army Commendation Medal x2
Army Achievement Medal x3
Awarded Challenge Coins for various achievements: Command Driver award, exceptional service to Brigade during deployment, volunteer service award, leadership recognition