Sierra Lewallen

• Team Leadership:

- Recruit, interview, hire, train, mentor, and develop a high-performing sales development team.
- Set clear performance goals and provide ongoing coaching and feedback.

• Strategy Development:

- Collaborate with sales leadership to develop and implement effective prospecting strategies.
- Identify net new and growth opportunities within numerous industries across America.

- Create and execute outbound demand generation campaigns, calls and emails to deliver qualified leads for sales team.

• Performance Management:

- Monitor and analyze key performance metrics to assess team effectiveness and optimize processes.
- Conduct regular one-on-one meetings with sales team members to identify hurdles, offer insight, and create action plans for improvement.

- Promote high-achieving sales development representatives from successful Business Reviews.

• Collaboration:

- Work closely with sales teams to ensure smooth lead handoff and effective follow-up processes.
- Collaborate with management peers on coaching development, product analysis, and reporting.

• Training and Development:

- Provide onboarding training for new hires into our Sales Development Program, as well as ongoing training and professional development opportunities for the existing sales development team.
- Keep the team informed of industry trends, product updates, and best practices.

• Reporting:

- Prepare and present reports on lead generation performance, team metrics, and growth opportunities to senior management and director level.

• Developed and maintained strong working relationships with professionals within assigned territories.
• Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
• Contributed to team objectives in fast-paced environment.
• Met existing customers to review current services and expand sales opportunities through product demonstrations.
• Achieved both quarterly and annual sales quotas.
• Negotiated prices, terms of sales and service agreements.
• Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
• Attended monthly sales meetings and quarterly sales trainings.
• Self development on market trends across various industries throughout America.

• Utilized Salesforce, Coffee, and Tableau to manage sensitive client information and update existing and new client profiles.
• Established relationships with prospects and customers to promote product understanding and drive sales growth.
• Conducted targeted outreach to potential clients through cold calling, email campaigns, and social media to generate new business leads.
• Qualify and nurture leads through effective communication and relationship-building, resulting in a significant increase in the sales pipeline.
• Collaborated with the marketing team to align on lead generation strategies and optimize campaign effectiveness.
• Scheduled and coordinated meetings between qualified leads and sales executives, ensuring smooth transitions and follow-up.
• Analyzed market trends and competitor activities to identify new opportunities and refine sales strategies.
• Achieved and exceeded monthly quotas for lead generation, dials made, and meetings set.
• Assisted in the development of sales scripts and training materials for new team members.
• Provided feedback to product and marketing teams based on customer insights and objections encountered during outreach.

• Assisted in the training and opening of new Bad Daddy's Burger Bar locations in Winston-Salem, NC and Greensboro, NC.
• Performed opening and closing duties, printing sales reports, setting up for incoming shift, preparing cash drawers, and taking inventory.
• Followed alcohol awareness procedures for preventing excessive guest intoxication.
• Organized bar inventory and storage procedures to keep stock within optimal levels and meet expected customer demands.
• Served high customer volumes during special events, nights, and weekends in a fast paced environment.
• Upsold menu items to customers, driving up per sale revenues and maximizing profits.
• Cultivated strong relationships with repeat customers, engaging in friendly conversation and memorizing drink orders to promote loyalty.
• Maintained impeccably clean, attractive and well-stocked bar area.
• Built relationships with vendors to manage orders and negotiate costs.
• Used extensive knowledge of beer, wine and spirits to make informed recommendations to customers.