Sierra McKenna
Portland,OR
Summary
Accomplished Senior Program Manager with a proven track record at VML, adept at driving large-scale digital marketing campaigns to successful completion. Expert in budget management and brand strategy, I excel in fostering client relationships and steering cross-functional teams towards achieving project milestones. Renowned for implementing innovative solutions and achieving beyond set goals, my approach combines strategic planning with effective problem-solving.
Overview
9
9
years of professional experience
Work History
Senior Program Manager
VML
New York City, Remote
01.2024 - Current
- Managed multiple tier one digital campaigns
- Facilitated communication between cross-functional teams in order to ensure successful delivery of projects.
- Established appropriate governance structures for programs and projects based on organizational needs.
- Developed and managed program plans, schedules, budgets, and performance metrics.
- Created and maintained project documentation to ensure consistency of processes across the organization.
Senior Digital Project Manager
BreadnButter
, Remote
02.2023 - 01.2024
- Developed and managed project plans, schedules, budgets, resources and communications.
- Coordinated with stakeholders to ensure successful delivery of projects.
- Provided direction and support to project teams in the development of digital products.
- Ensured compliance with established standards and processes for digital projects.
- Drafted reports on project status updates, milestones achieved, risks encountered.
Program Manager
VMLY&R
, Remote
04.2022 - 02.2023
- Developed and implemented new tools and processes for growing the PMO team.
- Led a team of 25 in executing large-scale digital marketing campaigns for a global client.
- Oversaw numerous successful cross-platform social media, and out-of-home campaigns.
- Coordinated with internal stakeholders to ensure successful implementation of the program initiatives.
- Communicated regularly with external partners to ensure alignment of strategies and goals.
Senior Project Manager
Knack Collective
, Remote
09.2021 - 04.2022
- Interacted with clients throughout projects to present updates, incorporate feedback and redirect concerns
- Coordinated project teams, outsourcing work where required
Lead Program Manager/Producer
503 Collective
Portland, Oregon
01.2016 - 08.2020
- Managed a large portfolio of digital projects ensuring on-time and within budget delivery
- Helped shape strategic business direction by contributing to accurate forecasting and company budgeting
- Forecasted annual, quarterly and monthly revenue expectations through effective data processing and analysis
Education
Bachelor of Science - BS - Marketing/Advertising
Portland State University
Portland, OR01.2014
Skills
- Experienced Senior Digital Program Manager
- Expert in overseeing and coordinating multiple advertising campaigns, managing budgets,
- Marketing and Brand Strategy Expert
- Skilled in leveraging expertise in brand strategy
- Client Relationship Management
- Successful track record of managing client accounts, and achieving project goals
- Cross-functional team collaboration
- Skilled in collaborating with cross-functional teams, and achieving project timelines
- Implementation planning
- Program review
- Problem-solving skills
Timeline
Senior Program Manager
VML
01.2024 - Current
Senior Digital Project Manager
BreadnButter
02.2023 - 01.2024
Program Manager
VMLY&R
04.2022 - 02.2023
Senior Project Manager
Knack Collective
09.2021 - 04.2022
Lead Program Manager/Producer
503 Collective
01.2016 - 08.2020
Bachelor of Science - BS - Marketing/Advertising
Portland State University