Sierra Siegel
Nashville,TN
Summary
Professional event manager with expertise in orchestrating high-profile special events. Adept at strategic planning, vendor negotiations, and budget management. Strong focus on team collaboration and achieving results. Known for adaptability and effective problem-solving in dynamic environments. Skilled in stakeholder communication, logistics coordination, and delivering exceptional guest experiences.
Overview
6
6
years of professional experience
Work History
Director of Special Events
MFP Hospitality / Nashville Sounds Baseball
08.2020 - Current
- Created and established Special Events Department in 2020.
- Collaborated with cross-functional teams to ensure seamless planning and coordination of all aspects of special events.
- Managed budgets effectively, ensuring the successful execution of various events while staying within financial constraints.
- Increased event attendance by developing and executing innovative marketing strategies for special events.
- Implemented risk management strategies to mitigate potential issues during the planning or execution stages of special events.
- Managed venue, labor and technical efforts of internal and external partners to successfully execute 75+ events per year.
- Developed and maintained year-round calendar of events, raised brand awareness and drove organic engagement with consumers and partners.
Business Development Events Manager
Nashville Sounds Baseball Club
11.2018 - 08.2020
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
- Mentored and trained junior team members in effective sales techniques, fostering a high-performance culture within the organization.
- Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills. Hit and exceeded annual sales goal by 20%.
- Diversified revenue streams by exploring and launching into new event industries.
Premium Sales Manager
GLOW Nashville
08.2018 - 01.2020
- Inaugural Christmas Festival, serving as the liaison between venue and company
- Lead sales manager for all premium suites and VIP experiences generating $200k in revenue in 2 months.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
Education
Bachelor of Arts - Business Marketing
Maryville College
Maryville, TN05.2016
Skills
- Management
- Leadership
- Organization
- Event Planning
- Event Production
- Customer Relations
- Sales
- Sales Training
- Communication
- Onsite execution
- Vendor negotiation
- Guest services
Affiliations
- MPI Tennessee Chapter - Circle of Excellence Committee Member
- MPI New Member of the Year 2024 nominee
Notable Events
- BOMA Trade Show/Exhibit 2022, 2023, 2024
- Savannah Bananas 2023, 2024
- Nissan Corp. 2024
- Light the Night, LLS Charity Fundraiser Walk 2022, 2023, 2024
- Best of Nashville Food Tour 2023
- Southern Grist Beer Fest 2023
- Enchant Christmas 2022
- Nashville Brew Fest 2022, 2023
- ULI Awards Gala 2022
- Blended Festival 2021
Timeline
Director of Special Events
MFP Hospitality / Nashville Sounds Baseball
08.2020 - Current
Business Development Events Manager
Nashville Sounds Baseball Club
11.2018 - 08.2020
Premium Sales Manager
GLOW Nashville
08.2018 - 01.2020
Bachelor of Arts - Business Marketing
Maryville College
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