Sierra Snider
Los Angeles,CA
Summary
Results-driven PR professional with a proven track record of securing high-impact media coverage and executing strategic brand activations. Expertise in managing dynamic campaigns that enhance consumer engagement and align with brand objectives. Skilled in coordinating events, fostering cross-functional collaborations, and crafting compelling narratives tailored to diverse audiences. Committed to leveraging innovative strategies to elevate brand presence and drive measurable results. Proactive PR Executive with expertise in reporting and analysis, media outreach, and relationship building. Known for cultivating strong connections with key media outlets, delivering measurable results in brand awareness and client reputation.
Overview
3
3
years of professional experience
Work History
PR Executive
Helios Worldwide
04.2025 - Current
- Generated 59 earned media pieces during New York Fashion Week, achieving over 180 million impressions.
- Coordinated media and podcast interviews for executives, enhancing brand visibility in key outlets.
- Supported award submissions, securing shortlist placements for clients like GQ Grooming Awards.
- Managed CEO’s LinkedIn presence, driving engagement growth through strategic content updates.
- Planned and executed media events and press interviews, ensuring consistent messaging and high attendance.
- Pitched and secured 53 earned coverage pieces for Cyberbay, generating over 93 million impressions.
- Monitored media coverage and compiled performance reports to assess reach, impressions, and sentiment.
- Assisted in created social media content for clients including San Francisco Travel and Bahamas, boosting international engagement.
Senior Account Executive
Coded Agency
03.2023 - 04.2025
- Led strategic PR campaigns aligned with industry trends, securing media placements in key publications.
- Executed editorial events, press tours, and talent activations to enhance brand visibility.
- Secured high-profile media placements, boosting client reputation and market presence.
- Developed compelling press materials for effective brand messaging and increased visibility.
- Cultivated strong client relationships to drive account growth and retention.
- Managed client communications to ensure alignment with strategic objectives and messaging.
- Monitored media coverage, producing detailed reports to analyze impact of PR efforts.
Account Executive
The deFIANT
- Executed comprehensive press campaigns for fashion and entertainment brands to boost brand engagement.
- Managed runway shows and red carpet events, ensuring seamless execution and high visibility.
- Cultivated strong relationships with journalists and influencers, securing extensive media coverage.
- Coordinated press trips and film screenings, overseeing logistics to maximize brand exposure.
Coordinator/Jr. Account Coordinator
RAGDOLL PR
- Managed PR outreach for fashion, beauty, and lifestyle brands, securing coverage in various publications.
- Developed comprehensive influencer and editor lists to generate buzz for product launches.
- Pitched stories to editors, resulting in increased media coverage across relevant publications.
Education
Bachelors of Science - Strategic Communications
Northern Arizona University
Flagstaff, AZ4 2021
Skills
- Social media management
- Brand development and awareness
- Media relations and outreach
- Press release writing
- Team collaboration
- Reporting and analysis
- Event coordination
- Content creation
- Relationship building
- Brand awareness
Timeline
PR Executive
Helios Worldwide
04.2025 - Current
Senior Account Executive
Coded Agency
03.2023 - 04.2025
Account Executive
The deFIANT
Coordinator/Jr. Account Coordinator
RAGDOLL PR
Bachelors of Science - Strategic Communications
Northern Arizona University