- I participate in a variety of outdoor recreational activities
- Playing Sports
- Hiking
- I enjoy helping others and giving back to the community
- I like working with my hands and fixing things
- Volunteering with youth sports programs as a coach/leader
Silas (Bruce) Sellers
Dothan,Alabama
Summary
Results-driven Sales Professional with extensive experience in the sales and service industry. Proven ability to cultivate strong client relationships through effective communication and technical support. Expertise in conducting product demonstrations and utilizing sales strategies to enhance customer satisfaction and drive revenue growth.
Overview
25
25
years of professional experience
Work History
Technical Sales Specialist, Coating and Laminates Division
Twitchell Technical Products
05.2015 - 09.2025
- Achieved $600K revenue growth while sustaining $4MM from existing customers.
- Implemented technical sales strategies, improving customer engagement and product comprehension.
- Collaborated with teams to deliver customized solutions for varied client needs.
- Simplified technical presentations for non-technical audiences, aiding informed purchasing decisions.
- Increased margins by 11% through strategic pricing and cost management initiatives.
- Negotiated customer agreements, contributing to a 3% revenue increase.
- Generated $1.5MM by enhancing product development pipeline processes.
Director of Coated Products Operations and Sales
Twitchell Technical Products
05.2015 - 09.2025
- Ensured product quality by controlling temperature, line speed, and nip pressure.
- Enhanced operational efficiency by directing cross-functional team collaboration.
- Aligned organizational goals with market trends through strategic planning initiatives.
- Maintained efficiency and safety standards by overseeing daily shift operations.
- Developed and implemented SOPs in compliance with ISO standards.
- Validated coating formulations during product trials with QA and R&D collaboration.
Sales-Rexel Southern
01.2001 - 01.2007
- Increased sales efficiency by coordinating accounting and recordkeeping activities.
- Analyzed customer preferences to refine targeted sales strategies.
- Advised clients on necessary equipment and material purchases for optimal solutions.
- Maintained organized records of correspondence, bids, and credit collections.
- Resolved customer complaints, enhancing satisfaction with sales and service interactions.
Education
Ziglar Legacy
05.2018
Business Certification - undefined
Next Level Business Planning
Dothan, Alabama09.2013
Skills
- Customer and Personal Service
- Social Perceptiveness
- Active Listening
- Service Orientation
- Sales and Marketing
- Speaking
- Solution selling
- Key account management
- Deal closing
- Strategic partnerships
Accomplishments
- Resolved product issue through consumer testing.
- Supervised team of 29 staff members.
Interests
Timeline
Technical Sales Specialist, Coating and Laminates Division
Twitchell Technical Products
05.2015 - 09.2025
Director of Coated Products Operations and Sales
Twitchell Technical Products
05.2015 - 09.2025
Sales-Rexel Southern
01.2001 - 01.2007
Business Certification - undefined
Next Level Business Planning
Ziglar Legacy
COMMUNITY SERVICE
- HOA Board Member for neighborhood, 2025, Present
- Wiregrass Kings Home School Org, Served on the Board of Directors, 2019, 2023
- Emmanuel Christian School, Head High School Baseball Coach, 2008, 2017