Silke Koehnecke
Managing Director, Sales
Dallas,TX
Summary
Strategic, results-driven, Servant Leader with 25 years Leadership, Sales, Marketing, and Business Development experience with proven success developing People, empowering Culture, partnering cross-functionally, creating revenue generating products, programs, and promotions, establishing new business segments, and driving incremental revenue to help achieve Team, department, and Company goals.
Overview
25
25
years of professional experience
6
6
years of post-secondary education
Work History
Managing & Senior Director, Specialty Sales
Southwest Airlines
Dallas, TX
06.2021 - Current
- On pace to deliver 1H 2024 revenue goals FED $162M +70% Yo5Y, SLED $124M +75% Yo5Y, MM $166M +12% Yo5Y, MICE $98M, SBIZ $95M
- Led cross-functional teams to achieve company-wide growth objectives, fostering collaboration and innovation, Federal Award, Rapid Reward Business, MICE & Groups
- Established high-performing Sr. Leadership Team resulting in organizational excellence, strong culture built on integrity with high retention and job satisfaction survey results.
- Oversaw complex negotiations resulting in favorable contract terms with Salelytics, Government, and select Higher Education accounts
- GBTA WINiT Top 50 Women in Travel, WINiT Board, HIP II Mentor, Women@SWA ERG, Military ERG
Director, Specialty Sales
Southwest Airlines
Dallas, TX
12.2018 - 06.2021
- Responsible for Strategy and overall leadership of Specialty Sales resulting in achieving $!81M incremental revenue pre-pandemic.
- Key accomplishments include Federal Bid $300M, SLED $130M, Rapid Reward Business SME program launch, Influencer Board, $150M SLED portfolio, MM $200M and 100% increase in MM accounts to ~3,750
- American Association of Insides Sales Board Member, Top 25 Influential Insides Sales Leaders, & Excellence in Execution Award
- Emergency Response Team - Joint Family Support Operations Center Coordinator.
Sr. Manager, Specialty Sales
Southwest Airlines
Dallas, TX
06.2017 - 12.2018
- Established Specialty Sales Team comprised of new business travel segments: Federal Government, State Government, Higher Ed, Small and Medium Business, Inside Sales Team Selling, and B2B Sales Development
- Launched new org, products and services that exceeded incremental revenue growth goals.
- Project manager for consulting engagement identifying $5B managed travel opportunity
- Winning Spirit Award recipient.
Sr. Manager, Corporate Sales
Southwest Airlines
Dallas, TX
05.2012 - 06.2017
- Grew Southwest Airlines Corporate Sales portfolio from $300M to $2.75B in ten years with limited resources
- Led Salesforce CRM implementation and data integration on time and on budget
- President's Award Winner
National Manager, Corporate Relations
Southwest Airlines
Dallas, TX
09.2007 - 05.2012
- Responsible for strategy, creation, and launch of first dedicated Corporate Sales Team
- Responsible for securing $1B in managed travel with Global, National, and Federal Government accounts
District Marketing Manager
Southwest Airlines
Dallas, TX
07.2006 - 08.2007
- Led 10 Marketing Managers to grow brand awareness grow revenue via Marketing, Sales, Public Relations, Community Relations and Government Affairs in TX, NM, OK, and LA
- Led office closure and successfully relocated talent with 100% retention within Company
- MIT II Graduate, Change Champion Award recipient.
Area Marketing Manager I & II
Southwest Airlines
Dallas, TX
04.2002 - 07.2006
- Grew brand awareness and business sales in Houston, TX and New Orleans, LA via Sales, Marketing, Media, Public Relations, and Community Affairs
- New Orleans Public Relations POC, led Hurricane Katrina relief and recovery efforts for Employees, local Community, and Customers.
- USO Board, Ronald McDonald House Charities, Greater Houston Partnership
- Participated in SWABIZ sales pilot Team covering 10 state territory resulting in first dedicated Corporate Sales Team
- Freedom Fighter Award Winner recipient.
Field Marketing Representative I & II
Southwest Airlines
Dallas, TX
08.1999 - 04.2002
- Responsible for managing district budget, office administration, inside sales account management, event marketing support, and general Customer Service
- Led special projects including, College Internship Program and Adopt-A-Pilot, served on Marketing Automation Committee, and developed office technology conversion training collateral. Governmental Affairs Award
Education
BBA - Marketing And Production Operations
University of Texas, El Paso
El Paso, Texas 08.1994 - 05.1999
GLP -
Wharton School of Business
07.2023 - 08.2024
Skills
Servant Leadership
Strategic Planning
Interdepartmental Collaboration
Negotiation Expertise
Sales Pipeline Management
Sales Strategy Development
Business Development
Revenue Goal Achievement
Timeline
GLP -
Wharton School of Business
07.2023 - 08.2024
Managing & Senior Director, Specialty Sales
Southwest Airlines
06.2021 - Current
Director, Specialty Sales
Southwest Airlines
12.2018 - 06.2021
Sr. Manager, Specialty Sales
Southwest Airlines
06.2017 - 12.2018
Sr. Manager, Corporate Sales
Southwest Airlines
05.2012 - 06.2017
National Manager, Corporate Relations
Southwest Airlines
09.2007 - 05.2012
District Marketing Manager
Southwest Airlines
07.2006 - 08.2007
Area Marketing Manager I & II
Southwest Airlines
04.2002 - 07.2006
Field Marketing Representative I & II
Southwest Airlines
08.1999 - 04.2002
BBA - Marketing And Production Operations
University of Texas, El Paso
08.1994 - 05.1999
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