SILVELLA STRAIN

I create high level sales strategies to grow global accounts. Present software/hardware procurement solutions, deployment planning, configuration, Data Center optimization, IT Asset Management and Cloud Computing to global customers. I identify key decision-makers and cultivate relationships across multiple levels within global accounts. I also maintain relationships with OEMs and local suppliers in order to present the best solutions for my customers.

• Increased sales revenue globally by 20% year-over-year, exceeded sales objectives, and increased corporate positioning with major global customers.
• Forecast sales opportunities and engage in analytical sales research and planning.
• Lead a team of service delivery managers that assisted with the procurement process.
• Lead Quarterly Business Reviews to discuss account updates and strategies.
• Collaborate with finance department on invoicing accuracy for applicable products, services, software and logistics.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.

• Central liaison for stakeholders across CDW in sales, purchasing, finance, and marketing
• Managed CDW Product Protection Solutions including pricing programs, sales incentives, marketing plans, and rebate programs
• Directed new product launches and test pilot programs
• Developed go-to-market strategies that penetrated target customer segments and educated sales teams on new and existing products, programs, and competitive advantages regarding CDW Managed Services
• Led and maximized overall profitability through sales pipeline, forecasting, marketing strategies, and market research
• Gained advance experience in analytical reporting that was presented during QBRs and Executive Briefings
• Created marketing materials detailing new product lines to distribute to sales teams and customers
• Implemented pilot program testing which generated additional stream of revenue for CDW and associated vendors
• Grew revenue to 38% year-over-year for brand.
• Conducted research and analysis to determine brand positioning and messaging
• Compiled product and customer data to generate informed profit projections

• Cultivated relationships and grew print sales, establishing HP Print as go-to brand.
• Engaged in strategic sales activities to increase revenue growth and ensured customer success.
• Collaborated with HP channel sales team to plan and execute HP Print sales strategy, including marketing and promotional events,
• Generated and presented analytical data during QBRs to C-level executives to show HP Print growth and ROI.
• Gained advanced experience with BI (Pyramid Analytics and Power BI) reporting tools.
• Planned product launches and marketing campaigns; created marketing materials detailing new product lines to distribute to sales teams and customers.
• Managed sales pipeline, forecasting, and pricing strategy with HP brand, ensuring revenue growth.
• Assisted with the implementation of HP SaaS for CDW/HP customers which involved extensive training for sales teams in order to present to customers.
• Exceeded print goal each quarter by 5% to 10%,
• Grew print business in Public Sector and Corporate segments.
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• Responsible for acquisition of new business and retention of existing accounts to grow corporate businesses; cultivated client relationships and created long-term revenue growth.
• Showcased strong consultative sales techniques to close deals.
• Prepared presentations and proposals to negotiate and close contracts
• Oversaw business analysis, identified needs, recommended solutions, and facilitated changes.
• Performed daily business sales operations, such as cold calling, customer-facing appointments, and networking, to help drive profit margins.
• Gained experience with RFPs and assisted businesses in understanding ROI.
• Increase sales medium to large corporate sales by 25%.
• Established key performance indicators to track and analyze business progress and adjust strategies accordingly.
• Performed client research and identified opportunities for account growth, account penetration and market expansion.

• Lead solutions-based selling of wireless products to C-level executives at medium to large companies.
• Managed accounts, sales funnel and reported on sales activities and customer analysis/service.
• Cultivated relationships key accounts in assigned territory.
• Upsold new and innovative products to current customers.
• Analyzed customer needs, identified and customized products to close deals, met with customers to discuss ROI and negotiate contracts/pricing, and presented annual business reviews to current customers.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Exceeded sales quotas each month and increased profitability through effective sales strategy and business planning.