Summary
Overview
Work History
Education
Skills
Certification
LANGUAGES
Community Service
Timeline
Generic

SILVIA HOLLAENDER

McKinney,TX

Summary

Dynamic operations, marketing, and sales professional with a proven track record of optimizing processes and driving efficiency across diverse environments. Expertise in fostering team collaboration, strategic planning, and delivering measurable results aligned with organizational goals. Highly adaptable to evolving challenges while effectively leading cross-functional teams to success. Recognized for strong project management skills, process improvement initiatives, and resource allocation strategies that enhance overall operational performance.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Operations Manager (Outsourced)

International Esperanza Project
09.2022 - 12.2024
  • Led weekly management/marketing meetings with Guatemala team; created agendas and tracked action items to on-time completion.
  • Maintained DonorPerfect—recorded/acknowledged gifts and kept accurate donor records.
  • Analyzed and reported on key performance metrics to senior management.
  • Reported issues to higher management with great detail.
  • Planned and executed fundraising events (Women’s Luncheon, Annual Gala): logistics, outreach, and onsite run-of-show.
  • Established strong relationships with stakeholders (donors) to support strategic initiatives and program objectives.
  • Empowered teammates to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
  • Led hiring, onboarding and training of new hires to fulfill business requirements.

Account Marketing Manager (Consultant)

Breadth Marketing
02.2021 - 09.2022
  • Managed client relationships and multi-workstream timelines from brief through delivery.
  • Built post-campaign reports, social performance summaries, and editorial calendars.
  • Wrote creative briefs and marketing copy; reviewed/approved design assets.
  • Developed channel-appropriate social strategies aligned to each brand’s voice.

Purchasing Manager

GNC
08.2016 - 10.2017
  • Created standards and protocols for the organization's purchasing processes.
  • Negotiated with local and international suppliers to source distinctive products, drive ales growth, reduce costs, and optimize profitability
  • Conducted ongoing analysis of sales performance, margins, and inventory turnover to support strategic, data driven purchasing decision
  • Developed purchasing strategies for two retail chains, aligning customer satisfaction, sales targets, profit margins, and inventory turnover to meet overall business objectives
  • Explored vendor options and determining the most cost-effective moves
  • Visited regional supplier conferences at Las Vegas to stay informed on new market trends
  • Hired, trained and oversaw the work of other purchasing agents
  • Collaborated with cross-functional teams to forecast demand and align purchasing activities accordingly.
  • Sourced vendors, built relationships, and negotiated prices.

Central America Sales & Brand Manager

TAMPICO Beverages
11.2014 - 07.2016
  • Developed purchasing strategies for both chains to balance customer satisfaction with sales performance, profit margins, and inventory turnover goals
  • Led negotiations and set annual distribution targets, profitability benchmarks, and sales and marketing volumes with regional bottlers
  • Analyzed country-specific market data (e.g. Nielsen, Canadean) to guide bottlers in establishing competitive pricing strategies and marketing plans
  • Collaborated closely with bottler's sales and marketing teams to align execution with strategic business objectives

Operations Manager / Co-Owner

Sandler Training
03.2008 - 09.2014
  • Ran day-to-day operations for a regional sales-training franchise (Central America & Dominican Republic).
  • Managed accounting (collections, A/P, royalties, tax filings) and the monthly training calendar.
  • Maintained CRM and client communications.

Public Relations Manager

HELPS International
02.2010 - 05.2011
  • Set fundraising goals; organized donor events (incl. charity golf tournaments).
  • Wrote campaign materials, performed donor research, and expanded supporter base.
  • Coordinated community-development projects and reported to Dallas HQ/board.

Education

MBA - Marketing

Universidad De Valparaíso Chile
Chile
01.2013

B.S. - Agricultural Economics

Texas A&M University
College Station, TX
01.1995

Skills

  • Operations & Calendars
  • Proficient in Microsoft Office
  • Trained in multiple CRM Platforms
  • Accuracy and attention to detail
  • Strong organizational
  • Multitasking abilities
  • Problem-solving
  • Travel & Scheduling
  • Event Logistics
  • Purchasing & Negotiation
  • Budget Tracking
  • Customer service

Certification

  • ISSA Certified Personal Trainer (2018)
  • Dr. Sears Health Coach (2017)
  • Spinning Instructor (2007)
  • Montessori Teacher (2006)

LANGUAGES

English — Native/Fluent
Spanish — Native/Fluent

Community Service

Rotary International, Donation Delivery, 2016

Timeline

Operations Manager (Outsourced)

International Esperanza Project
09.2022 - 12.2024

Account Marketing Manager (Consultant)

Breadth Marketing
02.2021 - 09.2022

Purchasing Manager

GNC
08.2016 - 10.2017

Central America Sales & Brand Manager

TAMPICO Beverages
11.2014 - 07.2016

Public Relations Manager

HELPS International
02.2010 - 05.2011

Operations Manager / Co-Owner

Sandler Training
03.2008 - 09.2014

MBA - Marketing

Universidad De Valparaíso Chile

B.S. - Agricultural Economics

Texas A&M University

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