SIM SINGH
Https://www.linkedin.com/in/sim-singh/
Summary
Sales Leader with a robust track record of exceeding quotas and driving revenue growth in competitive environments. Expertise in developing sales pipelines and nurturing client relationships, resulting in notable account expansions. Committed to fostering high-performing teams and mentoring talent to achieve peak performance.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Sales Director, Scale Team
Braze
NYC
10.2024 - Current
- Sales Execution & Revenue Growth: Command a high-performing sales team, delivering $9.9M against a $6.2M annual quota (160% achievement) to finish as a Top 5 Director Globally and secure President’s Club honors. Successfully executed the Q4 2024 ramp by closing $2M against a $1.6M target.
- Spearheaded customer acquisition strategy, generating $4.7M in net-new business from 32 major logo wins (33% win rate) with key brands like Upside, Nuts.com, Flex, Merriam-Webster, Best Egg, EverQuote DS, Artnet, and AJ Madison.
- Built and optimized repeatable outbound pipeline engine, exceeding annual pipeline target by 128% ($23M generated against $18M quota) and surpassing new business pipeline goal by 120% ($17M) and emerging segment goal by 158% ($6M).
- Cultivated high-accountability coaching culture; mentored #1 Global Account Executive, promoted two high-potential reps into Director and Emerging Enterprise roles, and onboarded new hire who achieved 100% of annual quota in Year 1.
Enterprise Account Executive
Braze
NYC
02.2023 - 10.2024
- Quota Overachievement: Achieved 282% of Q1 quota and 70% of annual quota YTD, exceeding goals by a significant margin.
- Executed 3 net-new enterprise deals, drove 4 strategic upsells, and completed 2 successful renewals, directly contributing to revenue growth.
- Generated robust pipeline exceeding $2 million YTD, recognized as Top Pipeline Contributor on East Enterprise Team, breaking into key accounts like Major League Soccer, Fogo De Chao, and Vimeo.
- Applied CotM principles to collaborate with cross-functional teams, closing new business, upselling customers, and securing renewals.
- Strategic Support: Served as manager's right hand man, championed new sales methodologies, maintained consistent quarterly forecast accuracy, and selected to represent the team at flagship events.
Mid Market Account Executive
Braze
NYC
08.2021 - 02.2023
- Territory Dominance: Consistently recognized as the Top Scale Rep on the East Team. Closed notable new logos such as Axios, Greenlight, Binance US, and Imperfect Foods.
- Portfolio Management: Managed $2M book of customers, collaborated with key stakeholders to secure renewals and identify expansion opportunities.
- Field Marketing Initiatives: Collaborated with manager to lead regional pipeline generation initiatives by organizing community events and dinners in Atlanta, NYC, and Boston.
SMB Account Executive
Braze
08.2019 - 08.2021
- Achieved recognition as Top SMB Rep in AMER and #2 globally by closing $1M against $750k quota across 21 new business deals.
- Developed and executed creative outbound strategy that generated over $2M in outbound pipeline.
- Developed strong relationships with small to medium business clients.
- Collaborated with cross-functional teams to create tailored marketing solutions.
- Conducted product demonstrations to showcase platform features and benefits.
Business Development Representative
Braze
NYC
02.2018 - 08.2019
- Created a qualified pipeline for top accounts including Bank of America, Dick's Sporting Goods, and Meredith.
- Cultivated relationships with clients to understand their business needs.
- Conducted market research to identify new business opportunities.
- Collaborated with sales teams to develop targeted outreach strategies.
Product Leader
Willis Towers Watson
White Plains, NY
04.2015 - 02.2018
- Managed portfolio of 20 strategic clients in entertainment industry, ensuring satisfaction and retention of high-profile accounts (Disney, NBC, Sony, AMC, Viacom, etc).
- Hired and developed 10 PTEs annually, guiding them through promotion to full-time employment.
- Led product development initiatives across diverse markets and segments.
- Collaborated with cross-functional teams to define product vision and strategy.
- Managed stakeholder relationships to gather requirements and feedback effectively.
Education
Bachelor of Arts (BA) - Economics
University of Connecticut
01-2011
Skills
- Sales strategy
- Pipeline management
- Territory management
- Account expansion
- C-level relations
- Cross-functional collaboration
- Team leadership and mentorship
- Training and development
- Sales coaching
Accomplishments
- Global Director Recognition (2025): Ranked as a Top 5 Sales Director Globally and awarded President’s Club honors after driving the team to close $9.9M against a $6.2M annual quota (160% target achievement).
- High-Performance Team Enablement (2025): Successfully coached and enabled 4 out of 7 Account Executives (AEs) to achieve 100%+ of their annual quota, which included guiding the #1 Top Global AE and accelerating team promotion velocity into Director and Emerging Enterprise roles.
- Founding Program Architecture: Served as a Founding Member for our new customer journey playbook. Worked with cross-functional leadership teams to rebuild our go-to-market motion and redefine our sales process, account management process, and customer success and support process
Certification
- Braze Certified Practitioner
- Command of the Message (CotM) – Trained by Force Management
Timeline
Sales Director, Scale Team
Braze
10.2024 - Current
Enterprise Account Executive
Braze
02.2023 - 10.2024
Mid Market Account Executive
Braze
08.2021 - 02.2023
SMB Account Executive
Braze
08.2019 - 08.2021
Business Development Representative
Braze
02.2018 - 08.2019
Product Leader
Willis Towers Watson
04.2015 - 02.2018
Bachelor of Arts (BA) - Economics
University of Connecticut