Simin Li
6370 Miramonte, Irvine,California
Overview
2
2
years of professional experience
Work History
Co-Founder
WWW.AdroBale.COM
07.2023 - Current
- Determined areas in need of improvement and devised targeted corrective actions for each concern to maintain optimal business operations.
- Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
- Maintain customer relationships, explore customer needs and track their feedback, and build community customer group on Instagram.
- Collaborated with CEO and AI tools to drive SEO in content creation and content programming.
Public Relations Assistant
Digital Luxury Agency, Inc. MissionMatter
07.2023 - Current
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Analyzed SEO outreach goals and presented findings to marketing director.
Photography Instructor on Summer Session
Little Tree Montessori International School
07.2023 - 08.2023
- Incorporated multiple types of teaching strategies into classroom.
- Worked with staff members and teachers to design comprehensive and individualized plans to optimize student education.
- Fostered student curiosity and interest through creative hands-on activities.
Intern of Branding Team
Fleishman Hillard
10.2022 - 12.2022
- Conducted brand marketing to expand the market and promoted brand awareness;
- Carried out in-depth cooperation with internal departments, such as operation, product, promotional caption writing and planning, and communicated with external business partners for cooperation purposes;
- Participated in content marketing and other marketing, used the internal resources to find KOLs for our marketing plans, and gained a deep understanding of the overall control and effective integrated marketing;
Intern of FMCG Team, Marketing Department
Blue Focus Group
07.2022 - 08.2022
- Wrote marketing video scripts for JD, and published captions or articles on the official account, gaining more than 8,000 page views;
- Conducted market research to identify new opportunities and target markets.
- Devised content strategy to effectively engage target audiences, prompted the interaction between the brand and consumers, and got 1.3W + reading page views
- Devised content strategy to effectively engage target audiences.
- Engaged in product demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
International Promotion Staff
University of California
10.2021 - 12.2021
- Regularly received questions and needs from our students regarding resources and life on campus and then reported them to our teachers to discuss and develop solutions together;
- Summarized specific information about the university, gave feedback, handled an average of 10 emails per week from applicants, and attained a resolution rate of over 90% for students' questions and needs;
Education
Bachelor of Economics -
The University of California, Irvine
09.2023
Bachelor of Business Economics -
Santa Monica College
02.2021
Skills
- GRE 334/340
- Serve Customers Influential and persuasive
- Product Research
- Marketing and Promotions
publication
- Analysis and Research of COVID-19 as a Turning Point of Online/Offline Integration in the New Retail Industry, International Conference on Business and Policy Studies (CONF-BPS 2023), ISSN 2731-4006, Sept. 06, 2022 (Published)
- Analysis and Research of COVID-19 as a Turning Point of Online/Offline Integration in the New Retail Industry, Applied Economics and Policy Studies (AEPS) (Print ISSN 2731-4006) or Advances in Economics Management and Political Sciences (Print ISSN 2754-1169)- Feb.2023 (Accepted)
reserch
Case Study of New Product Development in Marketing: Opportunity Finding and Risk Management 05-07/2022
- Set up a team to explore potential business opportunities for the brand, wrote articles or captions for marketing and sales promotion.
- Analyzed the content and style of previous marketing articles, advertisements, or reports of this brand to seek innovation;
- Collected market data, conducted product and competitor analysis to generate competitive strategies, including marketing strategy, image positioning, media selection, cost, creativity, etc. And monitored the project implementation in real-time;
Languages
Chinese (Mandarin)
Native or Bilingual
English
Professional Working
Spanish
Elementary
Timeline
Co-Founder
WWW.AdroBale.COM
07.2023 - Current
Public Relations Assistant
Digital Luxury Agency, Inc. MissionMatter
07.2023 - Current
Photography Instructor on Summer Session
Little Tree Montessori International School
07.2023 - 08.2023
Intern of Branding Team
Fleishman Hillard
10.2022 - 12.2022
Intern of FMCG Team, Marketing Department
Blue Focus Group
07.2022 - 08.2022
International Promotion Staff
University of California
10.2021 - 12.2021
Bachelor of Economics -
The University of California, Irvine
Bachelor of Business Economics -
Santa Monica College
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