Simmi Cilluffo
Palo Alto,CA
Summary
Marketing professional specializing in building brand activations, strategic partnerships, and managing paid media campaigns. Demonstrated success in developing national brand strategies and delivering impactful C-suite presentations. Skilled in transforming grassroots initiatives into scalable programs that enhance target demographics and drive growth. Passionate about brand storytelling across beauty, fashion, wellness, and skincare.
Overview
5
5
years of professional experience
Work History
Key Account Marketing Specialist
Diadora
Philadelphia, USA
01.2025 - Current
- Partner with U.S. CMO, global leadership, and creative agency to shape national brand strategy, including pitching the Team Nights activation model that became a core initiative across all U.S. sales and tech reps.
- Built and delivered strategy decks for Diadora’s CEO to present to Fleet Feet’s executive team, participating in CEO-to-CEO meetings and presenting directly to senior leadership.
- Collaborated with Fit2Run’s Marketing Director to create integrated campaigns spanning in-store displays, paid media, email, and digital/social activations—driving measurable growth for both brands.
- Pitched an expansion of target demographics to include college athletes, launching campaigns with 100–150+ RSVPs that doubled as content creation opportunities for paid and organic media.
- Presented account and brand strategy directly to Diadora’s global CEO, influencing U.S. and international brand direction.
- Organized and executed brand trips and events for 12+ key account representatives, strengthening relationships and accelerating sell-through. Partnered directly with senior leadership from key accounts to align on strategic brand initiatives and drive growth.
- Pitched campaigns and events to the U.S. CMO, that shaped national brand strategy.
- Delivered account strategy decks to Diadora's U.S. and global leadership, influencing brand direction.
- Organized and executed high-impact brand trips for 12 strategic account representatives, strengthening relationships, and increasing sell-through.
- Led collaboration for key account projects with Diadora's creative agency, pitching campaign concepts that advanced brand visibility and account engagement.
- Proposed and launched a micro-creator influencer program to enhance a paid media campaign with a key account, currently in testing phase.
- Partnered with influencer to create briefs, edit and optimize content, and test whitelisted variations for improved campaign performance.
Sport Sales Representative
Diadora
Boston, USA
05.2024 - 12.2024
- Managed seven strategic accounts, including key account Marathon Sports, driving double-digit growth and doubling sell-through year-to-date.
- Built executive-level relationships that laid the groundwork for advancement into a national key accounts marketing role.
Teaching Assistant
North American Language and Culture Assistants Program
Madrid, Spain
10.2022 - 07.2023
- Instructed children aged 6-12 in English, Science, and History in a low-income immigrant community.
Gender, Sexuality, and Women's Studies Program Assistant
The College of William & Mary
Williamsburg, USA
01.2021 - 01.2022
- Launched and managed the program's social media, boosting student recruitment and engagement.
- Supported the Program Director to plan, advertise, and execute events.
Office of Partnership and Engagement Intern
US Department of Homeland Security
Washington, USA
01.2021 - 12.2021
- Assisted Executive Director in building partnerships with provosts and deans from 16 universities.
- Developed and published impactful graphic content and map for diversity, equity, and inclusion initiatives for the DHS website, earning commendation from the Chief of Staff.
Education
B.A. - International Relations, Gender, Sexuality, and Women's Studies
The College of William & Mary
Williamsburg, VA01.2022
Skills
- Digital Media Content Strategy
- Account Management
- Paid media
- Creative Brief Writing
- Deck Building
- Paid Media Campaign Strategy
- Relationship Building
- Brand Storytelling
Interests
- Makeup and Skincare
- Film Photography
- Vintage Fashion and Thrifting
Leadership And Community Involvement
- Social Media Coordinator, Ankit Jain for DC Shadow Senator (2023, Washington, DC): Managed Instagram, TikTok, and Twitter strategy to amplify campaign reach; produced content driving a 237% lift in engagement and aligned messaging with key political and cultural moments.
- Co-Director & Co-Editor, Community Organization Lips (2021–2022, Williamsburg, VA): Led a 20-person team to produce an award-winning LGBTQIA+ zine, earning the Nancy Gray Prize for Impact through strategic content planning and execution.
Timeline
Key Account Marketing Specialist
Diadora
01.2025 - Current
Sport Sales Representative
Diadora
05.2024 - 12.2024
Teaching Assistant
North American Language and Culture Assistants Program
10.2022 - 07.2023
Gender, Sexuality, and Women's Studies Program Assistant
The College of William & Mary
01.2021 - 01.2022
Office of Partnership and Engagement Intern
US Department of Homeland Security
01.2021 - 12.2021
B.A. - International Relations, Gender, Sexuality, and Women's Studies
The College of William & Mary