Summary
Overview
Work History
Education
Skills
Timeline
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Simon Larson

Palm Beach Shores,FL

Summary

Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.

Overview

8
8
years of professional experience

Work History

SEM Analyst

DOM360
08.2023 - Current
  • Optimized client campaigns by conducting thorough keyword research and bid management.
  • Analyzed large data sets to identify trends and provide actionable insights for campaign improvements.
  • Enhanced click-through rates by creating compelling ad copy tailored to specific target audiences.
  • Managed budgets effectively, ensuring optimal allocation of funds across various advertising platforms.
  • Developed custom reports to track key performance indicators, enabling clients to make informed decisions about their online advertising efforts.
  • Collaborated with cross-functional teams to develop integrated digital marketing strategies that aligned with business goals.

Web and Content Lead

Giraffe Media Group
05.2021 - 08.2023
  • Increased website traffic with consistent, high-quality blog posts and articles.
  • Enhanced brand visibility by developing engaging content across various digital platforms.
  • Optimized web pages for SEO purposes, resulting in improved search engine rankings.
  • Managed display ad networks on company websites from mediums such as Google Adsense and Media.Net.

Social Media Marketing Intern

Torchlight Studios
01.2020 - 06.2020
  • Incorporated medium characteristics from platforms like Facebook, Twitter, Instagram and more to craft targeted campaigns.
  • Enhanced audience engagement through regular posting of relevant content on multiple social media platforms.

Driver

MDB Shipping
12.2020 - 04.2021
  • Improved customer satisfaction by maintaining punctuality and adhering to strict delivery schedules.
  • Achieved safe driving records by consistently following traffic rules and regulations.
  • Enhanced vehicle longevity with regular maintenance checks and repairs as needed.
  • Provided exceptional customer service, addressing concerns and resolving issues promptly.

Front Service Clerk

Publix
10.2015 - 08.2016
  • Enhanced customer satisfaction by providing efficient and friendly front-end services.
  • Increased efficiency through effective bagging techniques while minimizing waste from damaged items.
  • Assisted in maintaining a clean and organized store environment for optimal shopping experiences.

Education

Bachelor of Arts - English: Editing, Writing And Media

Florida State University
Tallahassee, FL
12.2020

High School Diploma -

South Fork High School
Stuart, FL
05.2016

Skills

  • ROI Analysis
  • Performance Reporting
  • Competitor Analysis
  • Microsoft Excel Proficiency
  • Google Analytics Proficiency
  • Click-Through Rate Optimization
  • Budget Allocation
  • Industry Trend Awareness
  • Cost Per Click Reduction
  • Conversion Rate Optimization
  • Bid Management Strategies
  • Remarketing Techniques

Timeline

SEM Analyst

DOM360
08.2023 - Current

Web and Content Lead

Giraffe Media Group
05.2021 - 08.2023

Driver

MDB Shipping
12.2020 - 04.2021

Social Media Marketing Intern

Torchlight Studios
01.2020 - 06.2020

Front Service Clerk

Publix
10.2015 - 08.2016

Bachelor of Arts - English: Editing, Writing And Media

Florida State University

High School Diploma -

South Fork High School

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Simon Larson