Simone Campbell
Atlanta,GA
Summary
Military Veteran & Public Affairs Manager with an Active Security Clearance & over 9 years of experience in strategic communication, crisis management, & program development. Skilled in project management, executive communication, & digital marketing, with expertise in cybersecurity, B2B technology, & AI.
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills support achievement of targeted outcomes.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Programmatic Marketing Manager
Women's Aerospace Network
07.2024 - Current
- Developed & executed comprehensive programmatic marketing strategies, leveraging data-driven insights to optimize ad spend & enhance campaign performance, resulting in a 30% increase in ROI
- Managed end-to-end programmatic campaigns across various platforms (DSPs, SSPs, & DMPs), including media planning, execution, & optimization, leading to a 25% improvement in conversion rates
- Utilized advanced analytics & reporting tools to track & measure key performance metrics, making data-informed adjustments that boosted engagement by 20%
- Collaborated with cross-functional teams (creative, sales, & product) to develop targeted ad creatives & messaging, ensuring alignment with overall marketing objectives & brand guidelines
- Managed stakeholders to analyze account performance & deliver clear communication strategic opportunities to improve KPIs
Public Relations Manager
MVF-Anti-Human Trafficking Organization
07.2024 - Current
- Developed & implemented strategic communication plans to raise awareness about human trafficking & available resources for victims & families
- Coordinated with internal teams to ensure consistent messaging across all channels
- Developed & executed crisis communication plans to address urgent issues & incidents
- Served as a spokesperson during crises, ensuring clear & compassionate communication with the public & media
- Managed the organization's social media platforms, creating engaging content to educate the public & drive engagement
- Organized & participated in community events, workshops & seminars to educate the public about human trafficking & support available for victims
- Collaborated with local organizations & advocacy groups to enhance community support networks
- Monitored & reported on the effectiveness of public relations campaigns & community outreach efforts
- Developed event recognition in press and social media by driving increased ticket sales for a successful fundraising event by 25%.
Public Affairs Specialist
United States Navy
06.2022 - 09.2024
- Served as a frontline journalist to plan, execute, & evaluate written communication products
- This involved drafting, editing, & requesting permission to release feature stories via DVIDS (Defense Visual Information Distribution Service)
- Cultivated positive relationships with local & national police & news stations around the community through phone correspondence & email communication
- Developed creative content & replied to consumers' questions relating to Anti-Terrorism Force Protection (ATFP), such as road closures & emergency responses of First Responders
- Analyzed social media trends & data to better understand & communicate with the target audience
- Developed short-form videos for casual & friendly stories & expanded on conversations
- Assisted in support of the Command & Navy's mission to the American Public by publishing released photos, news stories, media releases, video packages, graphics, & publications
Crisis Communication Specialist
United States Navy
07.2020 - 07.2024
- I worked as a lead law enforcement/crisis communication specialist, overseeing 45 individuals across three groups/work teams
- An additional 29 persons received law enforcement training after responding to various calls for police help
- Completed my master's degree and additional FEMA training courses
- Working on Project Management Professional certification from Syracuse University
Public Affairs Specialist
United States Navy, Commander Fleet Forces
02.2019 - 06.2022
- Contributed to the Emergency Operations Center as a Section Chief, to release, respond, & contain crisis communication during the COVID-19 global pandemic
- Developed strategies & techniques using AI to enhance content reach like customer spotlights, visual presentations, & videos
- Researched marketing strategies & delivered presentations to both executives & the Public Affairs Officer, resulting in heightened brand awareness & expanded social networks
- Analyzed social media metrics platforms & evaluated behavior patterns to make behavioral adjustments to reach the target audience better
- Assisted in monitoring social media feeds to curate exciting content to engage military members, military dependents, civilians, contractors, & the local Japanese community
- Created ad hoc notifications to provide information for various emergencies
Public Affairs Specialist
United States Navy
02.2017 - 06.2020
- Developed & executed social media engagement campaigns that increased follower engagement by 30%
- Leveraged social listening tools such as Hootsuite & Google Alerts to monitor trends & sentiment, informing proactive communication strategies
- Utilized AI technology to analyze data & optimize content distribution, resulting in a 25% increase in reach across digital platforms
- Monitored & evaluated online media presence & campaigns to ensure they were up to date & effectively promoted the United States Navy's brand
- Prepared content for publishing & organized staging, processing, & safety zones
- Collaborations consisted of working with the FBI, NCIS, D.C
- Metro Police, Secret Service Park Police, etc
- Managed user-generated content (UGC) strategies to foster community engagement & brand loyalty
Strategic Security Manager
US Navy
01.2018 - 06.2019
- Advised executive leaders on how to integrate organizational functions necessary to prepare for, defend against, & recover from major accidents
- Created command-specific guidance & developed specific guidance & execution-oriented instructions for subordinates, & coordinates AT Risk Management, planning, training, exercises, resource application, & program reviews
- Employed instructional design methodologies to create effective training programs, ensuring personnel readiness & compliance with organizational standards
- Facilitated & conducted training for department programs
Education
Master of Arts - Communication & Public Relations
10.2024
Bachelor of Arts - Communication
02.2019
Skills
- Crisis Communication
- Global Experience
- Conflict Resolution
- Content Creation
- Stakeholder Management
- Training Facilitation
- Team Leadership
- Digital Campaign
- Data Analysis & Management
- Strategic Planning
- Cross-Functional Collaboration
- Hootsuite
- G Suite
- Apple Ads Certified
- HubSpot
- Market Research
- Google Analytics
Certification
- Hootsuite: Social Listening Certificate
- Hubspot: Social Marketing Certificate
- Apple: Search Advertising Certificate
- Federal Emergency Management Agency - FEMA
- Military Training: Antiterrorism Training
- Law Enforcement Specialist, Crisis Management
- Lean Six Sigma White & Green Belt
- Actively working on Project Management Certificate
- Programmatic Advertising Certification – The Trade Desk
- Strategic Leadership and Management Specialization Certificate -University Illinois
Timeline
Programmatic Marketing Manager - Women's Aerospace Network
07.2024 - Current
Public Relations Manager - MVF-Anti-Human Trafficking Organization
07.2024 - Current
Public Affairs Specialist - United States Navy
06.2022 - 09.2024
Crisis Communication Specialist - United States Navy
07.2020 - 07.2024
Public Affairs Specialist - United States Navy, Commander Fleet Forces
02.2019 - 06.2022
Strategic Security Manager - US Navy
01.2018 - 06.2019
Public Affairs Specialist - United States Navy
02.2017 - 06.2020
- Hootsuite: Social Listening Certificate
- Hubspot: Social Marketing Certificate
- Apple: Search Advertising Certificate
- Federal Emergency Management Agency - FEMA
- Military Training: Antiterrorism Training
- Law Enforcement Specialist, Crisis Management
- Lean Six Sigma White & Green Belt
- Actively working on Project Management Certificate
- Programmatic Advertising Certification – The Trade Desk
- Strategic Leadership and Management Specialization Certificate -University Illinois
University of Southern New Hampshire - Master of Arts, Communication & Public Relations
University of Southern New Hampshire - Bachelor of Arts, Communication
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