Simone Costa
New York,NY
Summary
Simone Costa is a highly skilled and motivated Content Creator with proven track record developing engaging content. Works well independently as well as collaboratively. Adept at managing multiple projects while producing successful outcomes. Her passion is rooted in the power of words to shift the world for the better. Simone is a strong multimedia and communication professional with a Bachelor of Arts - BA focused in Communication from the University of South Florida.
Overview
7
7
years of professional experience
Work History
Content Writer
FreightCenter
07.2023 - 04.2024
- Uphold editorial standards by conducting thorough research and incorporating industry trends.
- Authentically capture brand's essence, effectively driving marketing initiatives and achieving measurable goals through power of videography and photography.
- Improve lead generation and conversion rates by pioneering innovative marketing strategies.
- Craft persuasive copy infused with cutting-edge media tactics, consistently outperforming industry benchmarks and setting new standards for engagement.
- Strategically elevate brand visibility and foster robust community engagement through direct management and optimization of multiple social media platforms.
- Drive growth and customer loyalty by delivering impactful content that embodies brand's voice and yields tangible results in sales numbers.
- Elevate brand perception by conceptualizing and executing visually stunning graphic designs, including flyers, logos, and catalogs, used in over 80% of quote-to-sales conversions.
- Leverage timely insights to inform content strategies and drive continuous improvement by maintain proactive approach to staying ahead of digital trends.
- Drive internal and external communications initiatives, resulting in enhanced employee engagement, customer satisfaction, and brand loyalty.
- Facilitate seamless onboarding processes by cultivating new comprehensive training resources for new hires foster culture of excellence within organization.
- Consistently meet and exceed project deadlines, by demonstrating relentless commitment to delivering high-quality work that drives measurable business outcomes.
Writer
Freelance, self-employed
01.2017 - 03.2024
- Enhance brand engagement and growth by 80% on average by revolutionizing content strategies and driving conversions across digital and print platforms for over eighty small and local businesses Tampa Bay Area.
- Increase resonance with target audiences and expand market share through cultivating comprehensive rebranding of messaging and copy.
- Foster greater customer loyalty and retention rates by leveraging data-driven insights to optimize content strategies.
- Improve efficiency and turnaround times for deliverables with development of streamlined content creation processes.
- Recognized for expertise and innovation, continuously staying ahead of industry trends and best practices in content creation.
Content Coordinator
Best Version Media
08.2019 - 03.2021
- Fuel compelling feature articles, profiles, and investigative pieces by engaging in dynamic interviews with clients, citizens, experts, and stakeholders, extracting invaluable insights and perspectives.
- Ignite reader curiosity and sparking meaningful conversations through original and captivating content across array of topics, from current events and business trends to lifestyle, culture, and human interest stories.
- Craft visually stunning layouts that breathe life into our stories and captivate audiences by curating and orchestrating content for each magazine issue, while collaborating with designers, photographers, and colleagues.
- Drive editorial excellence through collaboration with team, brainstorming innovative ideas, crafting editorial calendars, and strategizing content initiatives that resonate with our audience and advance magazine's editorial vision.
Writer
Nielsen
07.2018 - 01.2019
- Enhance understanding and efficiency among users by crafting clear and concise technical documentation and instructional materials
- Increased brand awareness and identity recognition through integration of brand marketing strategies into technical content
- Optimized content performance by utilizing analytical skills to evaluate effectiveness of technical content in achieving marketing goals
- Drove continuous improvement and innovation by staying up to date with industry standards and trends in both technical writing and brand marketing
Education
Bachelor of Arts - BA - Communication
University of South Florida
Tampa, FL08.2020
Skills
- Writer
- Social Media
- Search Engine Optimization
- Journalism
- Research
- Exceptional Written and Verbal Communication
- Copywriting
- Marketing Strategy
- Content Management Systems (CMS)
- Editing and proofreading
- Multimedia writing
- Photography
Personal Information
Title: Communicator-Writer-Journalist-Reporter-Editor-Teacher
Affiliations
- National Association for Black Journalists
Timeline
Content Writer
FreightCenter
07.2023 - 04.2024
Content Coordinator
Best Version Media
08.2019 - 03.2021
Writer
Nielsen
07.2018 - 01.2019
Writer
Freelance, self-employed
01.2017 - 03.2024
Bachelor of Arts - BA - Communication
University of South Florida
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