Simone Durbin
Brambelton,VA
Summary
Automotive Management Professional with 25 years of experience serving the Automotive Industry and its customers with strong emphasize on CSI. strategic planning, team performance and compliance.
Straight forward achiever and process implementor seeking consistent improvements in personal growth, communication, and team and relationship building.
Results focused, energetic, creative and challenge motivated performer with background in team building, envisioning and manifesting high productivity and excellence.
Overview
25
25
years of professional experience
1
1
Certification
Work History
General Manager
Jim Coleman Jaguar Land Rover
Clarksville, MD
04.2024 - Current
- Cultivated strong relationships with senior executives at partner organizations, paving the way for mutually beneficial collaborations in future endeavors.
- Championed customer-centric approaches within the organization, resulting in enhanced client satisfaction levels and repeat business opportunities.
- Optimized internal processes to streamline sales operations for improved efficiency and productivity.
- Established performance metrics for measuring success in achieving growth targets, driving accountability throughout the organization.
- Led product launches that contributed to significant increases in market penetration and brand awareness.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
General Sales Manager
Jim Coleman Jaguar Land Rover
Clarksville, MD
01.2024 - 04.2024
- Skilled at working independently and collaboratively in a team environment.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Organized and detail-oriented with a strong work ethic.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Developed and maintained courteous and effective working relationships.
- Demonstrated strong organizational and time management skills while managing multiple projects.
General Sales Manager
Baker Motor Company - Charleston Sc
02.2023 - 07.2023
- Increased turn rate to market leading 58%, created a 3rd party review process increasing ratings from 4.2 to 4.5, developed and implemented inventory turn processes cutting days to frontline ready from 11.7 to 5.4 and established compliance protocol
- Worked with internal stakeholders on securing marketing budgets and distribution, partnered with vendors to maximize platforms, worked with IT on developing and maximizing Website merchandising, and trained and developed inventory team to produce and launch OEM compliant digital vehicle data and descriptions on multiple customer facing platforms such as YouTube; TikTok, Facebook and Instagram
- Established weekly and monthly goals for sales team to meet annual and monthly revenue and unit forecast, and stores market penetration
- Lead market in EV sales by deploying marketing strategies leaning heavily on OEM Liaisons , developed relationships with local municipalities and increased EV community presence by partnering with influential businesses in co-marketing events
- Monitored and effected inventory mix in pipeline and effectively incorporated loaner fleet sales to maximize sales KPIs and CPO sales
- Mentored existing team members on areas of opportunity in both personal growth, product knowledge and sales process
- Worked with Upper Management on budget requirements to identify lead providers to drive lead volume, and then worked with BDC and staff to ensure highest possible ROI.
- Worked closely with OEM leadership to ensure store directives and metrix were met, and dealer agreements were adhered to in areas of reporting, SSI, and sales process
- Ensured healthy mix of refill, bulk and allocation by establishing pricing structures competitive with the market, with heavy emphasize on stores direct AOI
- Monitored the effective capture of incentive programs and held regular meetings with both the business office as well as the sales team to maximize sales, turn rate and revenue, and compliance.
- Hired, coached and influenced highly effective sales team, finance department, support staff and BDC
- Established and monitored process to minimize companies exposure to property theft and damage, and employed daily routine ensuring the safeguarding of consumer data and company compliance, by staying abreast of state and federal laws.
- Achieved directive by outperforming established competing corporate stores in both units and gross.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Grew YOY sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Recruited and hired top-level talent to add value and expertise to sales department.
- Evaluated performance against goals and implemented appropriate development plans.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
General Sales Manager
Audi Bethesda
04.2016 - 09.2023
- Developed annual marketing budget and strategies to exceed KPIs
- Increased marketshare and managed frozen assets with marketing budgets
- Developed and fostered strong relationships with OEM decision makers, suppliers, internal leadership and stakeholders to gain maximum inventory advantage
- Recruited, hired, trained, and coached highly effective and award winning sales force
- Managed inventory ,compliance protocols and established internal processes for market leading turn rates and days to frontline.
- Delivered region leading CSI, SSI and increased 3rd party review responses and overall ratings
- Identified new business opportunities and structured internal processes to maintain P&L in rapidly changing product environment effected by COVID
- Delivered multiple satisfactory sales audits and outperformed tenured company competitors in units and gross
- Built strong relationships with sales team, peers and decision makers
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
Director of Sales and Finance
Exclusive Automotive Group
09.2013 - 03.2016
- Was offered to come on full time after serving the operations in areas of finance, accounting and sales management on a per diem basis.
- Suggested and implemented a DMS change from Dealertrack to ADP/CDK, monitoring schedule set ups and effectiveness
- Served as Marketing, events and facility manager while executing 2 Ultra Highline franchise additions and overseeing 2 remodels of OEM specific showroom requirements.
- Oversaw and staffed company presence at the DC car show, and annual driving events at Summit Point Racetrack.
- Established and maintained partner relationships with 3 British franchises, and composed a manual for the operation of contacts and processes for building, reporting and and ordering product.
- Established lending relationships with various captives serving the Ultra Highline Industry and developed platforms and structure for successful underwriting
- Conceptualized and executed innovative strategies to promote products in assigned territory.
- Worked with and helped establish complimenting pre-owned department inventory, and expanded service operations by launching outreach programs to car clubs, driving events, and influential clientele and collectors.
- Supported and trained 3 consecutive General Managers through business expansion efforts
- Developed stable and highly effective team of brand specialists and empowered them in their growth and expansion into the Ultra Highline Automotive world.
- Maintained sales volume and selling price by keeping current with supply and demand.
- Pursued sales deals by qualifying clients, building individualized proposals and preparing final contracts.
- Developed and presented creative ideas to internal stakeholders and customers to initiate new programs and successful sales initiatives.
- Cultivated strong relationships with key organizations and professionals to support future business growth objectives.
Independent Contractor
Automotive Development Group
04.2013 - 12.2013
- Established and supported a portfolio of Dealers as independent contractor for any business and sales office staffing needs
- Grew a network of other independent professionals and coordinated services benefitting all members financial goals and availability constraints
- Paid a per diem or profit margin on daily revenue, and acted as advisor and mentor to team members across all companies in my portfolio
Fiance Director
Browns Automotive Group
03.2012 - 04.2013
- Guided and motivated staff to drive maximum performance.
- Successfully improved employment turnover through creating incentive and training programs.
- Cultivated and maintained relationships to promote positive work culture.
- Supported work-life balance to improve staff morale.
- Worked with department managers to formulate annual budgets.
- Generated reports to review data and issue corrective actions for improvements.
- Recommended corrective actions to conform to quality specifications.
- Partnered with staff to create professional development plans to support personal and business growth.
Business Manager
Penske Automotive
06.1999 - 07.2001
- Communicated client priorities, delivering presence and business objectives.
- Used variety of software packages to support sales functions.
- Utilized matrixed system to present customers with buying options, achieving targeted sales goals.
- Collaborated and built trust within organization and with customers, meeting or exceeding expectations.
- Determined customer needs and calculated payment options based on consultative sales process.
- Gained product knowledge to assist team members with structuring customer purchase, closing and delivery.
Education
Bachelor of Science - Psychology
Justus Liebig University
Giessen. Germany03.1987
Associate of Science - Biology
St. Lioba Schule
Bad Nauheim05.1983
Skills
- Team Recruiting and Onboarding
- Profitability Assessments
- Problem-Solving
- Networking Events
- Market Trend Analysis
- Relationship Building
- Sales Quota Management
- Staff Training and Development
- Sales Statistics Analysis
- Advertising Campaigns
- Sales Projections
- Verbal and Written Communication
- Price Schedules
- Performance Evaluations
- Decision Making
- Sales Program Coordination
- Customer Trend Analysis
- Sales Process Engineering
- Marketing Strategy
- Bilingual in German
- Continuous Improvements
- Rapport and Relationship Building
- Exceptional Multi-Tasker
- Sales Presentations
- Effective Retail Sales Manager
- Sales Process
- Consultative and Relationship Selling
- Market Research, Forecasting and Analysis
- Established Track Record of Exceptional Sales Results
- Employee Motivation
- Team Development
- Product and Service Management
- Risk Mitigation
- Retail Site Development
- Coaching and Training
- Sales Planning and Implementation
- CRM Software
- Profitability Improvement
- Customer Service
- Sales Leadership
- Marketing Strategies
- Corrective Actions
- Team Oversight
Certification
- Emotional Intelligence Masterclass, WOBI - 2022
- Thinking for a Change, WOBI - 2022
- Life Coach 1986
- Level 1 Reiki Master, 2022
Foster and Rehabilitator
I joined efforts with local rescue groups to minimize euthanasia numbers for dogs falling into the bully breed categories. We pull from shelters across the country and identify space within the networks of private homes, where we work with and assess the animals, correct behaviors and get them ready for their forever homes. We meet with potential interested parties in our homes for meet and greets, screen applicants and do the best we can to match the dogs to the ideal candidate .
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
If you really look closely, most overnight successes took a long time.
Steve Jobs
Timeline
General Manager
Jim Coleman Jaguar Land Rover
04.2024 - Current
General Sales Manager
Jim Coleman Jaguar Land Rover
01.2024 - 04.2024
General Sales Manager
Baker Motor Company - Charleston Sc
02.2023 - 07.2023
General Sales Manager
Audi Bethesda
04.2016 - 09.2023
Director of Sales and Finance
Exclusive Automotive Group
09.2013 - 03.2016
Independent Contractor
Automotive Development Group
04.2013 - 12.2013
Fiance Director
Browns Automotive Group
03.2012 - 04.2013
Business Manager
Penske Automotive
06.1999 - 07.2001
Bachelor of Science - Psychology
Justus Liebig University
Associate of Science - Biology
St. Lioba Schule
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