Simone Fernau

Clean Energy Accelerator

• Managed more than 80 investors, mentors and 17 startups
• Served as key corporate representative, liaising with various parties for operational excellence
• Developed a platform to connect mentors with founders
• Composed weekly community updates, blog posts and digests
• Created content from concept, to planning, production, editing, copy and publishing on social media platforms LinkedIn, Twitter, Instagram and Facebook
• Utilized Sprout to create and maintain monthly content calendar
• Leveraged social media analytics to optimize our target audience reach
• Planned and executed various 1-2 day events ranging from 50 to 400 attendee

OwlSpark and BlueLaunch- University entrepreneurship accelerator

• Planned and executed founders’ curriculum and programming
• Designed and created program materials and resources for accelerator program
• Utilized AirTable and Notion to create program informational hub
• Helped recruit student entrepreneurs
• Cultivated a community of mentors and speakers
• Managed instructor logistics
• Kept founders on schedule with deliverable
• Organized and executed multiple social events
• Managed the social media calendar and accounts during the duration of the program
• Crafted designs and brand messaging across digital advertising and marketing platforms

Oppstart Houston- International student entrepreneurship program

• Partnered with Norwegian University of Life Sciences (NMBU) to organized a 12-week long entrepreneurship program for 18 Norwegian master’s students
• Student liaison and mentor
• Recruited community startups and paired students with startup internships
• Moderated weekly classes that emphasized the pillars of entrepreneurship in America
• Compiled a list of industry leaders to speak at weekly sessions
• Organized numerous social, networking and work events

Rice Business Plan Competition

• Student recruitment marketing to more than 700 universities world wide
• Directed social media marketing strategy and initiatives to promote brand building, guest retention, engagement, and event details
• Utilized Hoot Suite, Instagram, Facebook, Twitter and LinkedIn on regular basis to engage with target audience
• Managed multiple platforms at once with real-time updates during live events Produced blog posts,
  pay-per-click ads and promotional content
• Assistant host for a 850 attendee annual banquet, Houston economic development corporate sponsor reception and Forbes media dinner
• Served as sponsor and VIP Liaison
• Directed event logistics, including venue scheduling, vendor management, accommodations and entertainment.

• Input and analyzed data for clients for growth opportunities
• Utilized CRM Salesforce for customer service, analytics, and application development
• Employed other programs such as Wrike, NetSuite to fulfill client's needs
• Generated reports related to sales activity, data, revenue and reach
• Communicated and collaborated with multiple divisions, departments, and positions to create and execute client plans
• Created marketing materials, presentations, proposals, and trade contracts

• Created and implemented social media strategy for the Recreation Center through multiple communication channels: Instagram, Facebook and Twitter
• Maintained posting calendar, and day- to-day execution of social media campaigns
• Realize double-digit increases of followers, engagement, and interaction across all platforms
• Collaborated with various departments to produce graphics for social media, posters, flyers, and promotional materials