Simone Paplin
Summary
Versatile and detail-oriented professional with over 3 years of experience in digital systems, performance tracking, and cross-functional support. Proven ability to adapt quickly, solve problems, and contribute to team success in fast-paced environments. Skilled in leveraging Microsoft 365 and CRM platforms to coordinate projects and deliver data-driven insights. Strong communicator, organized, and proactive. Open to diverse opportunities where I can bring value, learn quickly, and grow with a forward-thinking team.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Kforce
Tampa
04.2023 - 05.2025
- Developed and executed digital marketing strategies to enhance brand visibility, generate qualified leads, and boost user engagement across web and social platforms.
- Created and managed content calendars to align messaging, drive web traffic, and improve audience interaction, while facilitating cross-team coordination.
- Designed and maintained responsive websites using Umbraco CMS, improving user experience, site functionality, and accessibility across devices.
- Led SEO initiatives that significantly improved organic search rankings, resulting in increased website traffic, and stronger user acquisition.
- Orchestrated cross-functional collaboration and campaign planning, promoting a positive team culture, and ensuring timely, cohesive execution of marketing initiatives.
Web Content Editor
Kforce
Tampa
11.2021 - 04.2023
- Improved content strategy by integrating user feedback, leading to enhanced user retention and satisfaction.
- Partnered with user communities to co-create and refine content, strengthening engagement and brand loyalty.
- Managed and prioritized IT demand requests, optimizing intake and tracking processes to accelerate resolution times.
- Monitored key performance indicators (KPIs) and delivered actionable reports, driving enhancements across digital channels.
- Streamlined IT demand intake workflows, reducing processing time, and improving overall operational efficiency.
Education
Bachelor of Science - Marketing
University of South Florida
Tampa, FL07-2021
Associate of Arts - Business Administration And Management
Hillsborough Community College
Tampa, FL12-2019
Skills
- Digital Marketing and SEO
- Content Strategy and Web Analytics
- CMS Management
- Lead Generation
- Social Media Management
- Data Reporting & Visualization
- Strategic Thinking and HR Knowledge
- Technology Savvy
Certification
- HubSpot Conversion Marketing Certification
- HubSpot Marketing Software Certification
- Google Digital Marketing & E-commerce Certificate
- Google Fundamentals of Digital Marketing
- HRCI Human Resource Associate Professional Certificate (In progress)
Timeline
Digital Marketing Specialist
Kforce
04.2023 - 05.2025
Web Content Editor
Kforce
11.2021 - 04.2023
Bachelor of Science - Marketing
University of South Florida
Associate of Arts - Business Administration And Management
Hillsborough Community College
Similar Profiles
ANGELINA MARTINEZANGELINA MARTINEZ
Contractor at KforceContractor at Kforce
Nikita PinckneyNikita Pinckney
Accounts Payable/Administrative Assistant at KforceAccounts Payable/Administrative Assistant at Kforce
Pierre MasonPierre Mason
Azure Platform Engineer at KFORCEAzure Platform Engineer at KFORCE
Joseph SvirbelyJoseph Svirbely
Resource Manager- International Talent Solutions at KforceResource Manager- International Talent Solutions at Kforce
Eva ShumeykoEva Shumeyko
Digital Marketing Specialist - Growth Marketing at Canadian Tire CorporationDigital Marketing Specialist - Growth Marketing at Canadian Tire Corporation