Simonne Hooper

Lead client partner across strategic and creative relationships, leveraging client goals and challenges to guide decision-making and project development. Additionally, play a key role in identifying and driving new business opportunities within the Lineage client portfolio.

• Responsible for detailed understanding of clients’ marketing, brand, and audience
  goals allowing them to grow as culture and category leaders. Spearheaded strategies to position the Lineage team as thought leaders and experts in design and production, leveraging a proven record of successful project delivery.

Key verticals include Sports, Entertainment, Gaming, Food and Beverage, and Personal Finance (traditional and cryptocurrencies).

Developed and managed large-scale in-store campaigns and initiatives aimed at enhancing brand awareness and fostering consumer connections across the L.A. marketplace. Established and executed the budget, payroll, and run-of-show for in-store events in collaboration with brand and store partners.

• Planning and execution of all store events, including: the Summer '21 Space Jam initiative. Generating $2.6 million during two week activation. Super Bowl LVI initiative, generating $1.7 million during one week of activation. Media Day, hosted by VP of Nike Digital, Shannon Glass.
• Created and monitored project budgets, timelines and milestones. Evaluating and reporting on campaign performance to relevant stakeholders and leadership across the organization to review campaign success during all initiative phases.
• Managed multiple teams and projects with competing deadlines simultaneously.
• Sourced and negotiated contracts with local creators and small businesses to craft a distinctive and unforgettable experience, ensuring that the partnership prominently showcased key products.
• Owned a strategic narrative on key initiatives to drive category demand.

Developed and executed category strategies and tactics to drive profitable business growth, while leading a team of 40 to achieve and surpass financial targets.

• Analyzed data to inform product, pricing, and merchandising recommendations, driving key results.
• Identified team leads for each category to ensure seamless plan execution and alignment with strategic objectives.
• Used quantitative and qualitative data and research to inform decisions and drive key metrics in a top Nike door.